Art deco shapes, Cuban flair, Miami's party-hard spirit: Soho Beach House hotel brings London cool to the Floridian coast. Its bright white 16-storey building lords it over its Miami Beach surroundings, with a Cowshed Spa, an A-list restaurant, retro quirks and a rooftop pool.
Please note, if you are not a Soho House member, to access this members-only property a 12-month Soho Friends membership will be added to your booking for $130. This membership covers one room a stay for the member and any additional rooms booked for their children under 18.
Noon, but flexible (free up to 2pm, subject to availability: 50 per cent of the room rate between 2pm and 5pm; full price after 5pm.) Earliest check-in, 3pm.
Double rooms from £264.82 ($336), including tax at 14 per cent.
Rates exclude breakfast.
A Soho Friends membership (which will be added to non-member room rates for an additional $130) is a global membership that gives you access to Soho House bedrooms, plus benefits at spas, restaurants, Cowshed, Studios and Soho Home. Please note, Soho Friends membership does not give you direct access to the Club, and only covers the room booked and any additional rooms for children under 18; additional rooms booked for guests aged 18 and over will be charged the membership fee for each room. If you have purchased a Soho Friends membership through Mr & Mrs Smith within the past year, please call our travel team directly to book your Soho Friends member rates. Please note, existing Soho House members should book directly through Soho House as Mr & Mrs Smith cannot offer their membership discount.
At the hotel
Cowshed Spa, gardens, gym, library, selection of DVDs and CDs, photo booth, screening snug and free WiFi throughout. In rooms: flatscreen TV, DVD player, iPod dock, minibar and Cowshed products.
Our favourite rooms
We love the Big Ocean room for its bath tub overlooking the gardens and the sea. The huge bed is big enough for three (should you be so inclined), and the sitting area with its gorgeous tile work and beach views provides further eye candy.
The pool in the gardens is graced with sun loungers and waiter service; there’s also a plunge pool on the rooftop, flanked by fans and overlooking the Atlantic.
Spread across four large treatment rooms, one relaxation lounge and one couples room, the Cowshed spa makes a fine escape from everyday life. Their signature Swedish-style massage is always a winner, but to address specific concerns opt for one of their bespoke therapies tailored to your needs. Next door, you’ll also find the fully-equipped fitness area complete with a seafront balcony for alfresco training, steam rooms and a lounge area. Need some motivation? Hit the sand for beach boot camp with the professionals.
Don’t weigh down your case with shampoo and bath bubbles – rooms are stocked with full-size Cowshed products. And, of course, bring flip-flops, box-fresh bikinis and beach shorts.
Come December, you’ll find an influx of collectors, makers and curators checking-in for Art Basel Miami. We recommend joining them, if not for the art, then maybe for the parties.
Little Smiths are welcome. Cots and extra beds can be added to suite-style rooms at a $75 nightly fee (excluding tax) and babysitting is available with a local nanny (when requested in advance). Bear in mind that some areas are child-free.
It’s reassuring to know that Soho House are working to deliver an environmental impact strategy across their sites. With 2030 goals set to enhance and standardise recycling programmes and responsible food-waste management at every outpost of the member’s club globally. They also work with local suppliers selected for their like-minded responsibility. In the kitchen, there’s scrutiny around how Soho House sources coffee, cocoa and palm oil, as well as sustainable seafood and responsibly reared meat. Expect greater choice of meat-free dishes and seasonal ingredients whenever practical. Measures to assess Soho House’s carbon footprint and reduce emissions are ongoing.
Nab one of the huge chesterfields in the garden. The restaurant serves non-guests too, so it’s worth booking your seats.
Cool and casual: vintage shirt or frock, Ray-Bans, flats and a nonchalant air.
Cecconi’s in Mayfair has built up a loyal London following, so it was canny of Soho Beach House to host Miami’s outpost. Set in the gardens, the restaurant’s design blends the bohemian and the glamorous: elegant sea-blue chairs and chunky wooden tables positioned under the shade of trees threaded with fairy lights. Expect a Mediterranean bent: goat’s cheese and black truffle pizza, lobster spaghetti, and Kobe beef tartare with truffle and pecorino. If you’re seeking something lighter, nibble on cicchetti (Italian small plates) in the hotel’s Cuban-style Club Bar or sip margaritas and snack on carnitas and guacamole at the Mexican street-food-inspired Ocho taqueria and tequila bar on the eighth-floor rooftop, overlooking the ocean.
Take your pick: the Club Bar is inspired by Forties Havana; the Beach Bar is located between the beach and the pool area; the adults-only tequila and mezcal bar at Ocho on the eighth floor is opposite the plunge pool, with dazzling Atlantic views.
Cecconi’s serves food from 8am until midnight, Monday–Wednesday; 7am until 1am, Thursday–Saturday. Breakfast service stops at 11.30am; lunch is 11.30am–5pm; dinner is 5pm until midnight. For night owls, there’s a midnight menu, served from 11pm–1am.
You’ll find Soho Beach House hotel at the northernmost point of the Art Deco district overlooking Miami Beach.
Miami International Airport is a 20-minute drive away. Transfers can be arranged for $139 each way.
Tri Rail and Miami Metro Rail are both 20 minutes away by car. Tri Rail connects to Miami, Fort Lauderdale and Palm Beach; Miami Metro Rail serves Miami-Dade. Amtrak connects Miami to DC, Philadelphia, New York and other Eastern Seaboard cities.
Downtown Miami is a 15-minute drive away. Valet parking costs $40 USD a night.
Worth getting out of bed for
Eager to keep its members happy, the hotel organises a variety of events and activities, including wine tastings and film screenings in the snug. Take part in beach yoga sessions or watersports, or learn to sail with Florida Yacht. Go scuba diving with Tarpoon Dive Center and angle for bait in deep seas with Blue Watersat Bayside Marketplace. Alligator-spot at Everglades Safari Park.
Scarpetta is attached to the Fontainebleau hotel at 4441 Collins Avenue, and serves some of Miami’s finest Italian fare. The creamy polenta with truffled mushrooms and duck foie gras ravioli are worth putting on pounds for, and sweet treats are equally delicious (try the homemade chocolate doughnuts and coconut panna cotta). Be transported to a Greek island with a meal at Mandolin Aegean Bistro at 4312 NE 2nd Ave. The authentic Turkish and Greek dishes include marinated octopus, calamari with almond dip, fish with lemon and oregano, and seafood stew. The restaurant’s building dates back to the forties, and has an intimate backyard with a cluster of candlelit wooden tables.
SoFi’s Under the Mango Tree is exactly what it sounds like; a down-to-earth spot filled with tropical greens – including, you guessed it, a real life mango tree. The rainbow-coloured menu of this organic vegan spot has everything you need to start the day feeling fresh. Choose from fruit-topped açai bowls and vibrant smoothies or fair trade coffee and veg-heaped Buddha bowls. For something a little more indulgent, look no further than Bettant, a baked-goods veteran specialising in all things French and flakey.
Drink at the Smith-approved Shore Club at 1901 Collins Avenue. The hotel’s Skybar has bordello-style interiors and tropical outdoors areas; the Garden Red Room, an alfresco living room with hurricane lamps and floor cushions, is our current favourite.
Soho House first took cool to the English countryside; now it's injected its innate coolness into the seaside. OK, so South Beach was never lacking in allure – graced with vacationing celebrities and supermodels, glittering clubs and gourmet restaurants – but what’s the harm in a heaped serving of laidback London nonchalance on the Miami scene?
Our cab pulls up and the exterior impresses. As we enter, we get the same reassuring feeling of familiarity and comfort you experience when you see a future home for the first time and know instantly it’s the one. In spite of checking in at the tail-end of a fire drill, we are shown to our ocean-view room with good cheer and efficiency. And boy what a room – it’s larger than most New York apartments.
Here art deco meets old-world Havana with colourful floor tiles, vintage dusky patterned fabrics, a happy miscellany of ornaments and interesting books, and a huge mirrored Thirties’ bar so glamorous and enticingly well-stocked, it would challenge the staunchest Mormon. A beamed concrete ceiling somehow works perfectly, and a sliding door reveals a marble bathroom that is also more sizeable than many Manhattan pads. The wet room and freestanding bath tub are flanked by an antique wardrobe, drawers and leather armchair, and an abundance of Cowshed products adorns every surface. We’ll take it. And Dorian Grey portraits must lurk somewhere, because even with all eight lights on full, Mr Smith agrees we both still appear 10 years younger. Or maybe that is just the booze haze courtesy of the aforementioned bar, with its cocktail list imploring one to enjoy ‘One While Changing’ to be mixed by an in-room bartender.
The quirky attention to detail proliferates. A wood-panelled drawing room houses an extensive art collection curated by ‘Dazed & Confused’ art editor Francesca Gavin, not to mention a grand piano and Cuban coffee bar (boasting numerous cigars, naturally). Amenities are in abundance. Cecconi’s is the main restaurant, set here amid olive trees, particularly magical at night with sparkling lights intertwined with the branches, and live jazz that inspires spontaneous sporadic applause.
The Italian eatery is open to the general public, but hotel guests have exclusive access to members-only sanctuaries in the Snug Screening Room (which shows the latest releases), a plunge pool on the eighth floor, the Cowshed Spa and Gym, the Club Bar, and the Tiki Bar that sits amid a lush garden that appears as though it’s been there for years. Both are but a step away from the 100-foot pool and the white sands of South Beach. Here there are numerous swings and beds, and just as many waiters to personably and speedily tend to our every need (although we hear they’re thinner on the ground during the week). Beware the security: it’s no joke, with paparazzi constantly skulking around the back, so ensure you have your keycard at all times.
After a day of pure relaxation on sand and by pool, we’re drawn to the burgeoning art scene of the Design District. As the sun sets, the folks come out in droves to line the streets. And it’s all about the street: street food, street turntables, folks rapping and scratching, and of course: street art, with Futura and Shepard Fairey the stars of this wonderful carnival. Their large-scale murals adorn the walls of the Wynwood Kitchen and Bar – especially worth a visit on nights that they have music or art performances on their huge patio. Just down the road, the Rubell Collection is a must for the more serious art collector, and the playful FriendsWithYou’s Studio & Boutique, the darlings of the art fairs, bring out the inner child in all.
A full-body massage in the Cowshed Spa is as outstanding a start to a Sunday as I’ve known – with a speedy mani/pedi perfect for anyone keen to get outdoors. The shops on Lincoln Road and lower end of Collins Avenue beckon today. The cab ride is 10 minutes, but we opt for a 45-minute stroll along the leafy boardwalk perusing the hotels backing onto the beach. Appetite worked up, we stop at the Blue Door at the Delano. Cool monochromatic silver elegance, it’s all mirrors, candles and billowing white curtains – the perfect backdrop to a staggering meal from French chef by way of Brazil, Claude Troisgros. Beef tenderloin and Beaujolais-poached pear are sustenance for the big shop at Barneys Co-op, Taschen and Kiehl’s. Two stores exclusive to Miami which grab our attention are Base, owned by British tastemaker Stephen Giles, and the Webster, a vast luxury multi-brand boutique in a renovated deco hotel, with acclaimed Parisian restaurant Caviar Kaspia, and a gallery for pop-ups and special events.
If it’s a flashy events programme you’re after, you needn’t stray far. Back at the Beach House there’s twice-daily yoga, kid’s art, cookery, photography and literary talks, wine-tasting and tattooing with the charismatic Darren Brass from TV show ‘Miami Ink’. There’s even a splash of WI thanks to a flower-arranging tutorial. But the activities are unobtrusive. If you like to socialise and make friends, you’ve found the Holy Grail; equally if you want to focus and fly solo, it’s just as easy and acceptable to keep to yourself.
So what distinguishes Soho Beach House on SoBe? ‘It’s understated nobility,’ offers Mr Smith. Indeed, in spite of being a members’ club, or perhaps because of it, this hip hotel manages to avoid the ostentatious high-heeled, silicone-pumped set. The clientele is as wonderfully eclectic as the decor: literary and arty types sit alongside actors, musicians, families with kids, and folks of all age, race and demographic, and no one seems to have anything to prove. British roots, Miami setting, sultry Latino flair: Soho Beach House could teach classes in cosmopolitan cool.