Our sustainability efforts

The travel club for hotel lovers is – we're very proud to say – now a certified B Corporation. Certified 'B Corps' are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability – and reassessed every three years, so it's no mere box-ticking. Nor is it a 'job well done' moment, rather an ongoing process of creating the best possible future for Mr & Mrs Smith, its customers, its community of hotels, its employees and the environment as a whole. We'll always strive to seek out and shine a spotlight on those making pioneering efforts in environmentally conscious hospitality. We'll continue to support our inspirational conservation partners. We'll keep doing our best, in essence. But there's plenty more to come…

Obviously, we don’t own the properties in our collection, so we must first be ever firmer with our curation standards when it comes to sustainability efforts. We are offsetting all travel by our staff, our reviewers and any other content-creating friends working on our behalf by splitting donations between the World Land Trust and the Blue Marine Foundation. We've also committed to updating and expanding all relevant environmental and community credentials for each hotel in our collection to allow you to make more informed choices. We'll be scrapping any plastic used in our membership program and in our gift cards by the end of 2022. Members are now able to contribute directly to our sustainability partners when booking a stay – or at any time. And in the spirit of true partnership, we’re keen to facilitate meaningful relationships between our pioneering properties and these committed conservation charities.