Some might associate Soho Houses with late nights and one too many Picantes, but the roll-out of Soho Health Clubs shows the group’s more nurturing side, where physical and mental wellbeing — and the houses’ signature sociability — are all considered.
This year, members and guests alike can expect even more pampering, high-tech holism and smoothie-bar networking, as houses from London to Los Cabos get their own refresh. Global Director of Soho Health Clubs Caroline Curry gives us the lowdown.
Soho Health Club seems to be moving beyond traditional hotel wellness. What do you think luxury travellers and members are looking for from wellness spaces now?
Five years ago, wellness in hospitality was largely defined by having a gym, a spa and perhaps a pool. Today, those things are expected. What people are really looking for now are experiences that help them feel better in a meaningful way — whether that’s sleeping more deeply, managing stress, recovering from travel or simply finding moments of calm in an otherwise busy day.
Our members want wellness to fit into their lives rather than feel like another thing on their to-do list. We’re seeing growing interest in expert-led experiences, recovery therapies, social wellness and more personalised approaches to wellbeing. At Soho House, we’re focused on creating spaces and experiences that support our members wherever they are in the world.
The language around longevity and biohacking can sometimes feel intimidating. How is Soho House approaching those ideas differently?
We believe wellness should feel approachable and enjoyable, not exclusive or overwhelming. While longevity and biohacking have become popular topics, our focus is much simpler: helping members feel their best before, during and after their stay. Everything we do is guided by our five wellness pillars: move, recover, unwind, eat and drink, and connect.
Rather than creating environments that feel clinical or performance-driven, we create spaces where members can explore new therapies, build healthy habits and discover what works for them. Wellness looks different for everyone, and we want our Health Clubs to reflect that.
Was there a particular insight from members that pushed Soho House to expand wellness so significantly in 2026?
The biggest shift we saw was members increasingly viewing wellness as part of their everyday lifestyle rather than something reserved for holidays or special occasions.
There was growing demand for recovery spaces, more diverse fitness programming, treatments that supported both physical and mental wellbeing, and experiences that brought people together through wellness. Members weren’t simply asking for more treatments, they were looking for places to reset, reconnect and feel good. That evolution in how our members think about wellbeing gave us the opportunity to reimagine what a Health Club could and should be within Soho House.
Soho House has always been associated with nightlife and socialising. How do you balance that heritage with the rise of health-conscious lifestyles?
For us, wellness and socialising aren’t opposites, some of the most meaningful experiences happen where the two come together.
Connection has always been at the heart of Soho House, and we’re seeing members look for new ways to connect that also support their wellbeing. Whether that’s through community runs, small-group training sessions, recovery-focused events or our after-hours wellness experiences, which combine breathwork, meditation, thermal therapies and music, it’s all about creating shared experiences.
Members still want memorable moments and a strong sense of community. What’s changed is that many are seeking more balance in how they spend their time, and we’re evolving alongside them.
Which treatment or technology launching this year are members most curious about?
Recovery therapies have generated a huge amount of interest, particularly Hyperbaric Oxygen Therapy (HBOT), red-light therapy and cryotherapy. What’s exciting is that curiosity isn’t limited to athletes or high-performance individuals. We’re seeing interest from busy professionals, frequent travellers and members who simply want practical ways to support their wellbeing and feel better day to day.
People are becoming more informed about recovery and are looking for experiences that can be integrated into everyday life, rather than reserved for moments of burnout or exhaustion. The best wellness experiences increasingly feel emotional as much as physical.
How do you create spaces that make members feel restored psychologically, not just physically?
That starts with how a space makes you feel the moment you walk through the door. At Soho House, we’re very intentional about creating environments that feel welcoming, calming and comfortable rather than clinical or intimidating. Design plays a huge role, but so does the experience itself from the expertise of our practitioners to the way every treatment, class or therapy is delivered.
We’re interested in creating rituals rather than appointments. Whether a member is attending a breathwork session, spending time in the sauna or having a treatment, the goal is to give them space to step away from the pace of everyday life, switch off and reconnect with themselves or with the people around them.
Do you see Soho Health Club eventually becoming as central to Soho House as its restaurants and social spaces?
Soho Health Club is already becoming a fundamental part of how many members experience Soho House. Food, culture and connection will always sit at the heart of what we do, but wellness is increasingly becoming part of that same conversation. Increasingly, people are choosing where they spend their time based on how those spaces make them feel, and wellbeing plays an important role in that.
What’s particularly exciting is how naturally wellness can intersect with other parts of the House experience. Whether that’s recovery after a workout, nourishing food and drink, or wellness experiences designed around community and connection, we’re finding more ways to bring those worlds together.
Looking ahead, what does the future of hospitality wellness look like to you beyond 2026?
I think we’ll see wellness become less about optimisation and more about connection. While technology and innovation will continue to play an important role, people are looking for experiences that support both their physical wellbeing and their sense of community. We know that connection has a profound impact on how we feel, and we’re already seeing members actively seek spaces that foster genuine relationships alongside healthier habits.
The future of wellness won’t simply be about offering more treatments or more technology. It will be about creating thoughtful experiences and environments that help people feel more balanced, more connected and more fulfilled. The hospitality brands that do that well will be the ones that resonate most in the years ahead.
What’s new?
The UK
In London, Shoreditch House‘s health club will get a new sauna, smoothie bar and boutique; and 180 House will receive one of the group’s new longevity studios. This is a space dedicated to more intensive wellness: cryotherapy, IV infusions, Hyperbaric Oxygen Therapy, boosters, diagnostics, contrast therapies and sessions in compression boots. At both 180 and White City House, personal-training sessions and Pilates classes are new work-out options.
In the Somerset wilds, Babington House furthers its pampering options with the Lazy Wood, a complex of cabin-like spa suites with a sauna and ice bath for thermal wake-up calls; plus, a terrace with a fire pit and personalised minibar. And the house will have new tennis and padel courts.
Continental Europe
Both Soho Houses in Barcelona have been improved upon, so you can do the same for yourself. Soho House Barcelona’s spa now has a red-light bed and an updated treatment list, which includes tailored-to-each-guest rituals, a trio of Biologique Recherche facials and contrast stone therapy. Barcelona Pool House has yet more indulgent ways to rejuvenate your face and body, and a cryotherapy chamber for sub-zero healing. A longevity studio will be added this year too. At Soho Farmhouse Ibiza, personal-training sessions will soon be available.
North America
Soho House New York and Miami Beach House will both have large longevity studios installed, complete with ice baths. Wellness goes beyond the gym — book a Large bedroom in either and you’ll find a House Aid Box. This wellness minibar is a comprehensive revival kit with electrolyte and creatine sachets, sleep patches, packets of molecular hydrogen, ear seeds and more (charges apply). Some rooms also have a selection of work-out aids. The latter’s gym will be refreshed too. Miami Pool House will soon have a new racquet club, and in West Hollywood, Soho House Holloway will have new rooftop pickleball courts.
Find a healing hideaway with our full collection of Soho House hotels and discover the Health Club’s cutting-edge treatments