Coming to you live from Television Centre, Soho House presents a glamorous clubhouse stay: boutique hotel White City House. Its retro-meets-modern Sixties interiors and convivial setting (beside still-in-use TV studios and trendsetting eateries) are worth broadcasting: its peppy lounge spaces, cinema, restaurants and choice of pools are the kind of luxe entertainment programming that’ll run and run. Polished, friendly service, a lounge for working and excellent transport links all ensure smooth running behind the scenes, too.
Please note, if you are not a Soho House member, to access this members-only property a 12-month Soho Friends membership will be added to your booking for £100. This membership covers one room a stay for the member and any additional rooms booked for their children under 18.
Noon; earliest check-in, 3pm. Both are flexible, subject to availability.
Double rooms from £180.00, including tax at 20 per cent.
Rates are room-only.
Medium Accessible rooms are adapted for wheelchair users and a lift means you can access all floors of the hotel.
At the hotel
Cinema, gym, fitness studios, basement and rooftop pools, juice bar, roof terrace, work lounge, events spaces, free WiFi. In rooms: flatscreen TV, Roberts radio, Marshall Bluetooth speaker, minibar and cocktail station, free tea and coffee, free bottled water, free biscuits on arrival, Cowshed and Soho Skin products.
Our favourite rooms
All rooms come with Sixties-retro interiors featuring clever nods to the Beeb, such as nostalgic artwork, RGB colour schemes and BBC logo-inspired bathroom tiles. Our pick is the Small rooms – not too small and they look over the Helios fountain (as do Cosy rooms); if you want lounge space with a sofa, go for a Medium.
White City House has a rooftop terrace with views over the West London skyline and decor that continues the Sixties theme with striped loungers and retro parasols set around a heated outdoor pool with ladder entry; outside of summer, some of the loungers are switched for bistro-style tables and chairs. A more weatherproof option is the heated pool indoors at basement Soho Health Club.
On the rooftop at White City House, you’ll find a sauna and steam room beside the pool. Soho Health Club in the basement is a wood-lined, low-lit space with a juice bar at its entrance; its open-plan gym comes with free weights, exercise machines and resistance training equipment, plus there are four studio spaces for a weekly changing timetable of classes including HIIT and yoga. Changing rooms come with Cowshed bath products and rainforest showers, plus access to the basement pool.
Hairdryers, hair straighteners and bathrobes are all provided, and there’s a free wash and fold laundry service, if you want to pack light on clothes, too.
In the corridor beside your room, you’ll find a freezer in the wall space filled with ice cubes to go with your pre-mix negronis.
Welcome, although there are time restrictions around when little Smiths can be in the lounges or pool. Medium rooms will take an extra bed and babysitting can be arranged.
It’s reassuring to know that Soho House are working to deliver an environmental impact strategy across their sites. With 2030 goals set to enhance and standardise recycling programmes and responsible food-waste management at every outpost of the member’s club globally. They also work with local suppliers selected for their like-minded responsibility. In the kitchen, there’s scrutiny around how Soho House sources coffee, cocoa and palm oil, as well as sustainable seafood and responsibly reared meat. Expect greater choice of meat-free dishes and seasonal ingredients whenever practical. Measures to assess Soho House’s carbon footprint and reduce emissions are ongoing.
Stools tucked to the rear of the bar by Club Cecconi’s feel intimate despite their heart-of-the-club location; at Pen Yen, opt for a banquette table on the sunken main floor. Breakfast at the Rooftop is our tip for a light-filled start to the day.
This urban clubhouse calls for cool-creative garb – low-key indie pieces teamed with vintage finds, tea dresses with sneakers or designer tees with cigarette pants all fit the bill. Upping the glamour for evening can only be a good thing, too.
The ninth floor at White City House is the club’s beating heart with a lounge, bar and terrace and Club Cecconi’s installed in one corner. The covered terrace is dotted with potted palms and furnished with red velvet-upholstered chairs and tables, plus a roof that retracts in good weather. The House Canteen menu is Italian-influenced with mains such as aubergine parmigiana and béarnaise ribeye with fries (also available at top-floor Rooftop from breakfast till supper). Club Cecconi’s is partitioned from the main club space by wooden panelling, creating a cosy atmosphere, and serves Italian classics (pizza and pasta), as well as small plates including zucchini fritti, burrata tricolore and artichoke dip with crudités. A floor down, Japanese-fusion restaurant Pen Yen is the club’s newest addition – a mid-century-splendid space with the feel of a cabaret club courtesy of blue velvet, tabletop lamps and a fabric-draped ceiling; its menu, however, is a triumph of Asian flavours from delicate yuzu-dressed salads and crispy duck with Asian slaw to sushi and sashimi, tempura and dim sum. On the ground floor, White City Studio is the hotel’s all-day café with evening pop-ups such as Taco Tuesdays, Dim Sum Wednesdays and kitchen takeovers on most Sundays.
There’s an inviting choice of hangout spots to take you from breakfast to bedtime at White City House. Take your mid-morning coffee at Rooftop or downstairs at foyer-side White City Studio; opt for pre-dinner cocktails on the plant-dotted club terrace; high stools by the bar on ninth are an atmospheric spot for after-dinner drinks. Across the House, you’ll find innovative cocktails including signature tipple, chilli-infused Picante and a cucumber-cool Eastern Standard; an extensive wine list features predominantly Italian and French bottles with some New World exceptions.
Hours vary across the House’s multiple dining spots, but breakfast is served (at Rooftop, Club Cecconi’s and White City Studio) from 8am; the hotel’s all-day menus are in play from noon until 10pm (finishing earlier on Sundays).
You can order breakfast to your room daily until noon; at weekends, this extends to a brunch menu including pancakes and French toast that’s available until 5pm. An all-day menu is available, 12pm–10.45pm (until 9.45pm on Sundays).
White City House is in Television Centre, opposite Westfield London shopping centre in Shepherd’s Bush, West London, and not far from Notting Hill.
Heathrow is the nearest of London’s airports, a 40-minute drive from White City House; the members’ club can arrange transfers (from £40 each way for a taxi; £100 each way for a private car).
Paddington is the nearest London terminus, 15 minutes away by road; St Pancras International is a 20-to-30-minute drive from White City House.
There’s very limited parking for those with Blue Badges in an underground car park at the hotel (booking ahead through reception is essential).
For Tube travel, there’s a choice of Underground stations on your doorstep: White City is opposite Television Centre, and Wood Lane is a three-minute walk away.
Worth getting out of bed for
The delights of central London are in easy reach and need little introduction, so we’re keeping things local… Across Wood Lane from the hotel at Westfield London, as well as shops and restaurants, you’ll find indoor mini golf, tenpin bowling, an escape room and karaoke booths. Take the Tube from White City to Queensway (home to Queens ice rink, for ice skating or curling – check the calendar) and head north on foot to browse Bayswater’s cafés and shops, or south for a stroll around Hyde Park, where you’ll find Kensington Palace, as well as the Serpentine boating lake – a scenic spot to hire a pedalo (April to October). Nearby Notting Hill is home to Portobello Road Market (Monday to Saturday); between Westbourne Grove and Golborne Road colourful stalls line the street – a rotating roster covers antiques and bric-à-brac, street food, fashion, vintage finds, and fruit and veg. Nearer White City House, Shepherd’s Bush has two live music venues courtesy of Shepherd’s Bush Empire and restored music hall Bush Hall.
Sushi master Endo Kazutoshi brings upscale Japanese to the eighth floor of the Helios with Endo at the Rotunda. The largest of Kricket’s Modern Indian restaurants is in White City: dine on Keralan fried chicken, hot smoked trout with horseradish raita, samphire pakoras and pink fir sag aloo in an industrial-chic dining room which overlooks the open kitchen. For a home from home, Soho House’s Portobello Road bolthole Electric House has salads, sandwiches and pizzette, plus Italian-influenced mains such as truffle and pecorino tagliatelle or lamb with anchovies and courgette.
Flying Horsehas a White City café – this light-filled, timbered space is the place to try the London roastery’s home brew. Saturday’s cocktail brunch is our tip at the White City outpost of Chelsea favourite Bluebird Café.
There’s a Scandi-style polish to the timbered space at Television Centre’s resident pub the Broadcaster, where you can work your way through an inventive cocktail list featuring fig negronis, smoked margaritas and a melonade-pimped gin fizz; it has a rooftop terrace, too.
Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this urban clubhouse in Shepherd’s Bush and unpacked their Stella McCartney and Ozwald Boateng threads, a full account of their city break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside White City House in West London…
White City House is fun in high definition… This boutique stay in West London embraces the television heritage of its listed digs with aplomb, matching the Sixties flair of its Helios setting – within a doughnut-shaped building centred around a statued fountain – with seductive mid-century-modern interiors. George Nelson lamps, graphic textiles and retro furnishings (right down to the bedside vintage trimphone) set a Sixties mood; Beeb-referencing artwork, RGB colour schemes and logo-inspired bathroom tiles nod to the building’s broadcasting past. But why admire the tiles when you could be out painting them… This West London Soho House stay provides enough revelry from roof to basement to satisfy even the most demanding of audiences: linger over cocktails at the ground-floor studios beside the cinema, or head up to the ninth floor, given over to restaurant and bar spaces with a covered terrace (and sequestered work lounge). Soho Health Club has a moodily lit, indoor pool and is also home to a vast gym and fitness studios. Then there’s Soho House’s trademark rooftop pool and terrace – delivered with striped sun loungers and old-fashioned parasols that imbue the deck with retro polish. For forays into the Big Smoke, White City House offers a finessed basecamp, but it also has enough entertainment of its own to make staying put an easy win, too.