Discover Firmdale boutique hotels in London and New York in London, United Kingdom
From the revived East End to swish Notting Hill, London accessorises her heritage beauty with couldn’t-give-a-damn street cred. This feisty lady is effortlessly cool: glorious parks, historic squares, monuments galore, museums aplenty and stages showcasing theatre’s top talent. The King’s Road punks and Carnaby Street swingers may be long gone, but there's still singular shopping in Covent Garden, King's Cross, Borough and Maltby Street markets, too.
For in-depth exploration, see our SideStory experiences in London.