Country-house charm meets urban sophistication at Haymarket Hotel, just off Piccadilly Circus. Part of Firmdale Hotels, it shows off owner-designer Kit Kemp's signature style, with colourful fabrics and textiles in the rooms, a botanical-themed Conservatory for afternoon tea and evening drinks, and the made-for-people-watching Brumus restaurant, which excels at contemporary British cuisine. A neon-lit, subterranean pool and olive-lined outdoor terrace tempt you back after a day out exploring London's world-class landmarks.
Fifty, including 17 suites, and a separate two- to five-bedroom townhouse.
Noon, although this is flexible. Earliest check-in, 3pm.
Double rooms from £294.00, including tax at 20 per cent.
Rates exclude breakfast. Order hot food from the a la carte menu and take your pick from the buffet breakfast for £26 a person.
At the hotel
Heated indoor pool, gym, treatment room, library, valet parking. In rooms: minibar, flatscreen TV and DVD player, CD player and iPod dock, free WiFi throughout, Miller Harris toiletries.
Our favourite rooms
Each room has its own palette of hues and patterns; we loved blue and brown Room 2, although it’s on the ground floor, which isn’t the quietest. Large corner rooms 111, 211 and 311 on the floors above have the same colour scheme. Deluxe doubles facing the courtyard are romantic. For wonderful views of London’s rooftops, get one of the smaller top-floor rooms; 402 has low-slung windows, giving it a first-class Haymarket vista. Junior Suite 100 has outdoor decking.
There aren't many hotels in London that boast an 18-metre indoor pool as impressive as this one (if at all).
Bikinis or swimming trunks, so you can have a morning swim or afternoon dip in that gorgeous pool.
Her Majesty's Theatre is on the hotel's doorstep; there's a special afternoon tea for matinee-goers, or a two-course dinner deal for evening attendees.
Cots are free, and extra beds can be added to rooms for £65 a night. Babysitting costs £57.60 for two hours; it's £14 an hour thereafter. Games are available on request, too.
We loved the cosy tables in the bar area; at night, a window seat is fun, but in daylight you might feel on view.
Savile Row sharpness or low-key London luxe.
Tastefully patterned and elegantly canine-themed, Brumus Bar & Restaurant provides European brasserie classics care of Roger Sergent’s excellent kitchen brigade.
During the day, the bar provides a place to pause for a cappuccino, or after the sun is past the yard-arm, a few Haymarket Cosmos or Brumus Margaritas. Doors close at 11.45, but those in situ can carry on regardless till 1am.
1am for drinks. Brumus restaurant is open 7am–11pm (11.45pm for the post-theatre menu and bar snacks).
The hotel is around a 40-minute drive from London Heathrow, heading in from the west on the M4 and A4. From Gatwick, expect the drive to take just over an hour, depending on the city centre traffic.
The nearest Tube stations are Piccadilly Circus (on the Piccadilly and Bakerloo lines) and Leicester Square (on the Piccadilly and Northern lines). Victoria rail station is a 10-minute drive from the hotel.
The hotel is in the middle of London's theatre district, with plenty of buses and Tubes running close by, so your own set of wheels will be redundant.
Worth getting out of bed for
You’re surrounded by London’s leading stages here, including the Theatre Royal Haymarket. If you haven’t booked ahead (www.officiallondontheatre.co.uk), visit the ‘tkts’ booth in Leicester Square, where boards list cut-price last-minute tickets for that day’s matinee and evening performances. You're also very close to the Institute of Contemporary Arts, better known as the ICA(+44 (0)20 7930 0493) and the leafy lakeside St James's Park (www.royalparks.org.uk), where the park's wildlife officers feed the pelicans every day at 2.30pm. The Serpentine Gallery, which hosts regular events and exhibitions of cutting-edge art and sculpture, is at the far end of the park.
For a traditional British experience, with a sprinkling of pomp, head to the Wolseley on Piccadilly for lunch or tea, or to Bentley’s Oyster Bar & Grill to slurp oysters at the marble-topped champagne bar while pianists tickle the ivories: dine upstairs, where Richard Corrigan works his magic in the Grill restaurant. Hakkasan on Hanway Place has to be the sexiest Chinese restaurant ever; and it was the first to earn a Michelin star. Just off Regent Street, Veeraswamy is the capital’s oldest Indian eatery, but it couldn’t feel more contemporary after its makeover. Brush shoulders with gossiping showbiz legends over classic British dishes at the Ivy. Created by world-renowned chef Virgilio Martinez, Lima uses Peruvian flavors and ingredients – sourced mainly from the UK or small growers in the Andes and Amazon – to create inventive dishes, presented in a clean, contemporary and downright dazzling style.
A brisk five-minute walk from my office on Savile Row, through the crowds of meandering tourists gawping at the bright lights of London’s West End, and I’m already in the lobby of my stylish stay for the night, bang on Haymarket. This feels strange; I only live 10 minutes down the road. ‘Have you come far?’ enquires the smiling person at the Haymarket Hotel's front desk, glancing at my miniscule piece of luggage. Before I can elaborate with some convoluted story involving lost bags or builders, Mrs Smith arrives, carrying even less. Would we be using the same name throughout our stay? A ‘yes’ from me, and a ‘no’ from Mrs Smith induces a knowing grin from the receptionist, who obviously thinks we’ve only just met in an internet chatroom, and have decided right away that the most upmarket place to initiate an illicit affair is at this hip London hotel round the corner from Trafalgar Square.
A cursory tour of the ground-floor guest areas takes us through an airy, art?filled conservatory, a sultry, sofa-filled library and an elegant drawing room, giving us a chance to take in Kit Kemp’s signature classic-yet-quirky clash of fabrics and furnishings, before being escorted up to our suite. At this point I remember having heard the word ‘upgrade’ mentioned – and when I see the size of our quarters, I realise this actually does mean that we’re about to experience the hotel equivalent of turning left as you board the front of a 747. The simple fact that our new abode has four doorways indicates to us that it’s first class; add to that two bathrooms, a bedroom and a living room.
After a quick scoot around, deciding who’s having which bathroom, we collapse on a plump sofa to take in our breezy modern British surroundings. The view from our bed is of a timeless, distinguished London side street, a beautiful Nash building mirroring our own fine Regency dwelling. This is a place where country?house charm meets London sophistication, where the home?from?home atmosphere is a refreshing departure from the usual five-star offerings in this postcode. We concur it would be the perfect base for a Hollywood star staying for an extended period while treading the boards locally; a hunch that is later evidenced when we just catch a famous face dart behind the Tony Cragg sculpture in reception.
The 50-room Haymarket Hotel prides itself on all of its sleeping salons having a unique personality. This is no temple to minimalism: fresh colours and textures abound, not to mention old and antique furniture of various shapes and sizes. The super?high bed reminds me of the kind usually only experienced from behind a velvet rope, when you’re dragged around stately homes as a child. Among Mrs Smith’s professional accomplishments are fabric and textile design, and eyeing up the pretty, contemporary chintz of the curtains, with candy-striped cushions and boldly upholstered padded headboards, she declares it wonderfully cosy and comfortable. A compliment not to be sniffed at when delivered by a native of Sweden, where tastes lean towards a simpler, more functional approach to decor.
Sure, there are museums, theatres, shops and nightlife galore here in St James’s. But, by now officially in holiday mode (despite it being a workday on home soil), Mrs Smith and I forgo plans to see a film at the Institute of Contemporary Arts in favour of the novelty of slipping into swimwear for a pre-dinner dip. The pool is in the basement, and my initial fear of a glorified birdbath in a strip-lighting-illuminated dungeon couldn’t have been more misplaced. Its Yves Klein-blue 18-metre splendour sparkles under twinkling lights, flanked by a fully stocked bar along one wall and a sprinkling of gold chaises longues. This is a fantasy grotto for grown-ups and, amplifying the ‘Club Tropicana’ kitsch appeal, on our visit, half of it is covered up with a temporary dancefloor. Sadly, before we’ve a chance to wonder if the ‘drinks are free’, and just as we’re poised to plunge into the inviting water, someone pops their head round the door to apologetically announce that it’s reserved for a one-off event – a rarity, we’re told. Still, the needle on our imaginary Wham! soundtrack comes to a screeching halt, and we trudge back to our boudoir, plotting to return later.
As a decent alternative to splashing about in public, we decide that the marble bathrooms might compensate for our swimmus interruptus. Filling the bath, and pouring in a cocktail of the Miller Harris potions, we luxuriate in a haze of sweet scents for an episode of The Simpsons on the big flatscreen TV. Not quite as highbrow as the ICA documentary but, as the remote bobs in the water like a new-age rubber duck, we agree it’s probably a damn sight more fun.
As an aficionado of the Piccadilly locale, I’m familiar with what this well-trodden patch of central London has on offer. So, heading for the hotel’s own eatery, Brumus, suits us just fine. With its own potent colours and cunningly contrasting textures (but of a darker and richer variety), the restaurant has an intimate and, dare I say it, romantic feel. We’re shown to our seats by the window, and having briefly looked at the menus, we reach across the table to hold hands and simultaneously gaze out onto this famous London street – and note the less-than-starry-eyed souls queuing for the 159 bus outside.
As darkness falls, we become more invisible to the throngs outside and are soon entertained by the comings and goings of excited Phantom of the Opera ticket-holders across the road. The people-watching reveals more eccentricities than the international cuisine, which plays it a little safer than you’d expect in such a bold habitat. Still, that doesn’t stop us enjoying one too many glasses of something chilled and Italian in blissed-out comfort, and down the corridor we bounce towards our suite. We’re a little thrown by voices emanating from our room; a quick double-check – it’s definitely the right number. Ahh, the bedside radio has been tuned into something classical. ‘How cosy,’ proclaims Mrs Smith again. Although this time there’s a glint in her eye. I’m hoping that means the last thing on her mind is an appreciation of the upholstery…
Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in Haymarket Hotel’s Guestbook below.
The decor, the quality of finish throughout and the feeling of escape in the centre of London.
Stayed on 4 Sep 2019
Everything! We have stayed at the Haymarket previously and its simply outstanding, cant fault them in anyway. As hotels go, it's perfect. Fabulous location, great food and drink, beautiful rooms and outstanding staff.
Anything to complain about, its perfect.
Stayed on 3 Feb 2019
Everything, it's one of our favourite hotels in London. Brilliant location, staff are fantastic, food and drinks excellent and rooms are stunning. We are staying there again the beginning of February for my CBE Investiture.
A young crowd or club.
Stayed on 26 Jul 2018
The location, friendly stuff, colourful decor. Go and see a West End play (we saw Book of Mormon - very funny!) and eat at the palomar restaurant that serves delicious Middle Eastern food.
Would have liked free coffee and tea in our rooms and a bath!
Stayed on 10 Apr 2018
Our two night stay was perfect, just perfect. Thank you to Ms Sharon Pinchbeck and the rest of the team.
Don't expect to wait at the bar to be served: the staff are right there!