Hua Hin, Thailand

The Standard, Hua Hin

Price per night from$114.26

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (inclusive of taxes and fees) available in the next 60 days.

Prices have been converted from the hotel’s local currency (THB3,811.06), via openexchangerates.org, using today’s exchange rate.

The Standard, Hua Hin Photos

Style

Sun-hued seduction

Setting

Above-par Gulf views

Explore

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The Standard, Hua Hin is shaking things up on Thailand’s vibrant Gulf coast. The modish hotel group is known for its playful, bold interiors and this coastal addition has all the hallmark flamboyance of its sister stays. Those who aren’t quite ready for a boogie can seek solace in bowered villas and at the cosseting spa. But for those who are: signature DJ sets and beachfront bars are set to have you footloose and fancy free before the sun has even set.

Smith Extra

Get this when you book through us:

A welcome drink and in-room amenity; GoldSmiths also get an Izakaya-style dinner for two at Praça

Facilities

Photos The Standard, Hua Hin facilities

Need to know

Rooms

199, including 26 villas and six suites.

Check–Out

Noon, and check-in is at 3pm. Both are flexible with advanced notice, subject to availability.

More details

Rates include a buffet breakfast, served daily at Lido.

Also

All of the restaurants are accessible via paved paths, and two rooms (one Standard and one Plush Pool Villa) have been adapted for guests with limited mobility.

Please note

On 16 August 2025, the Kolour music festival will be held at the hotel. During the festival, please be aware that some services may be impacted.

At the hotel

Beach, courtyard, golf course nearby, boutique, charged laundry service and free WiFi throughout. In rooms: smart TV with Chromecast, Ultimate Ears Bluetooth speakers, minibar, tea- and coffee-making kit, free glass-bottled water, Dyson hairdryer, bathrobes, slippers and Davines bath products.

Our favourite rooms

Go-with-the-flow folk planning on flopping by the pool will do best in one of the hotel’s retro-inspired rooms, located in the main house with private balconies and views of the gardens. If you’re after greater privacy, opt for a standalone villa (we’d go for the Bayside Pool Villa) for their easy beach access and settling-in space.

Poolside

Sun-baskers can lap up cooling dips at the outdoor pool, circled with the Standard’s signature yellow loungers and calligraphy-carved tiles from Brooklyn-based artist Romo Kimin Yang. Two of the hotel’s restaurants are also within easy ordering distance and barkeeps are on hand to keep thirst at bay. The Standard, Plush and Bayside Villas also come with their own private pools.

Spa

Just like the group’s original Miami Spa, this outpost has a Mud Lounge as its healing locus. Filled with help-yourself scrubs — infused with rosewood oil, patchouli and cinnamon — a stint here is said to hold a biblical list of restorative and age-defying benefits. If that’s all sounding a little, well, muddy, then opt for a more traditional treatment in one of the two massage rooms; or spend a few hours flitting between the sauna and steam room. Sound healing sessions are also on the schedule.

Packing tips

Swimwear is, naturally, a must. But kick your beachwear up a notch with bright colours and offbeat patterns to match the Standard’s playful attitude.

Also

There’s a 24-hour fitness centre on-site, decked out with Technogym equipment, for anyone in search of their daily endorphin release.

Children

Welcome: there’s no babysitting but the roster of hosted activities down at the beachfront Hut bolsters the timeless appeal of sea and sand. All rooms, suites and villas can also accommodate at least one child under 12.

Sustainability efforts

Up to two pups (under 20 kilogrammes) are welcome in villas for a nightly rate of THB1,500 each. They’ll have to stay leashed around the grounds, and are only allowed in the Lido Terrace and Juice Café.

Food and Drink

Photos The Standard, Hua Hin food and drink

Top Table

There’s a rooftop above Lido with enviable sea views, that’s primed for private moonlit dinners.

Dress Code

Keep it as casual as you’d like during the day, but bring your finery for dinner at Praça.

Hotel restaurant

There are three restaurants to pick from, and we’d suggest sampling something from each. Poolside Lido serves a buffet breakfast daily, before morphing into an all-day diner that puts seasonal Italian fare at its core. Lighter lunches are on offer at the Juice Café, where freshly squeezed juices and smoothies are paired with paninis, salad bowls and bagels. In the evening, Praça combines a buzzy social setting with camera-worthy views over the Gulf and an Izakaya-style sharing menu that highlights traditional Thai street food. Everything here is worth its reputation, but highlights include garlic rice, slow roasted pork dosed in a local-speciality sauce, grilled shrimps and wood-fired wagyu.

Hotel bar

All three eateries have lengthy lists of drinks, and Praça is particularly spirited when it comes to pouring creative cocktails. If you’ve angled that parasol just right and aren’t quite ready to give up your prime resting spot, Lido Bar is set alongside the pool and is a source of refreshing spritzes, American-inspired light bites (tacos, loaded nachos, burgers — the works) and Thai sharing plates, all brought straight to your sunlounger.

Last orders

Breakfast at Lido is 6.30am–10.30am, and it opens for all-day service between noon and 10.30pm. Lido Bar pours till 8pm; the Juice Café serves from 7am–7pm, and Praça plates dinner from 5pm till midnight.

Room service

You can order from a separate menu between 6am and 1.30am.

Location

Photos The Standard, Hua Hin location
Address
The Standard, Hua Hin
59 Naresdamri Road
Hua Hin
77110
Thailand

The Standard, Hua Hin is in its namesake resort town, south of Bangkok on Thailand’s scenic Gulf coast.

Planes

There’s a domestic airport in Hua Hin, which is around 15 minutes from the hotel by car. International flights will touch down in one of Bangkok’s two major airports: Suvarnabhumi and Don Mueang. From there, you can catch a connection to Hua Hin, or make the three hour drive south-west along the coast. Private transfers can be arranged from Hua Hin for an additional charge.

Trains

If you’d rather reach the hotel by rail, Hua Hin station is a five-minute drive from the Standard and has direct links from Bangkok’s Krung Thep Aphiwat Central Terminal, which takes around four hours. Staff can arrange for you to be collected from the station for an extra charge.

Automobiles

Hua Hin is small enough to explore on foot (or by motorbike), but if you do decide to bring a car, there’s free parking at the hotel.

Worth getting out of bed for

Start mornings on the lawn, saluting the sun with a yoga session, before beelining to the beach for snorkelling, paddleboarding and kayaking. If you’re more of an explorer, Hua Hin’s Plearn Wan shopping district is worth the wander for its characterful vendors, independent cafés and traditional boutiques. During the evening, the streets light up from its markets, and between Friday to Sunday, crowds flock for the storied Cicada Night Market. Culture-seekers might want to visit the Klai Kangwon Palace and hike up to the Hin Lek Fai viewpoint or Phraya Nakhon Cave. Back at the hotel, starlit movie screenings are held throughout the week, DJ sets liven up Friday nights and the spa’s mud baths and sound healing sessions rally relaxers.

Local restaurants

Som’s Table, set on Khao Tao Beach, is worth the 20-minute drive for its crispy calamari, lobster rolls, perfectly fried fish and refined wine pairings. The grilled and steamed seafood is equally tantalising over at Chow Mong — a bright, beachy restaurant in the Peri Hotel, just along the shore.

Reviews

Photos The Standard, Hua Hin reviews

Anonymous review

By Mr & Mrs Smith

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this colourful crashpad in Thailand and unpacked their night market finds and bottles of local rum, a full account of their beachfront break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside the Standard, Hua Hin…

Weekend escapes are the antidote to urban life that every city slicker needs… A chance to lean back from the hectic hold of a metropolis and release a deep exhale (preferably while enjoying a drink on the beach, in our opinion). It turns out, the storied Standard hotel group has already preempted our cravings for a trip of contrasts. And while they were busy bringing a refresh to their Bangkok outpost, the Standard, Hua Hin opened its doors on the country’s west coast.

As antidotes go, this one is quite the style injection: it’s all beaming sunshine yellows, Brutalist embellishments and mid-century modern interiors — that feel more Miami than Thai — beyond its gates. Villas come out on top for their private pools, but if you’ve settled in somewhere else there’s no need for FOMO: scenes are equally lively at the beachfront pool. Here, you’re also close enough to all-day eatery, Lido, that staff will have sliders and tacos at your sunlounger before you’ve had time to add ‘and a Mai Tai, please’. Amp up evenings with dinner at Praça and a dutch-courage-induced dance to live DJ sets — and you’ll be sold in no time that this Standard is anything but.

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Price per night from $114.26

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