São Paulo, Brazil

Soho House São Paulo

Price per night from$170.56

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (inclusive of taxes and fees) available in the next 60 days.

Prices have been converted from the hotel’s local currency (BRL1,039.76), via openexchangerates.org, using today’s exchange rate.

Soho House São Paulo Photos

Style

Art-clad Latin lair

Setting

Arterial Avenida Paulista

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With Soho House São Paulo’s South American take on the hotel group’s signature style, it’s even hotter than the chilli-laced Picantes served at the bar. Occupying a palm-shrouded section of the Cidade Matarazzo complex, it’s the first to launch on the continent, and interiors are as Brazilian as its Bela Vista locale. There are elegant nods to the country’s modernist movement and Portuguese heritage, and artwork comes courtesy of 60 local creatives, while the restaurant wows with local favourites but fear not, the illustrious group’s classics are on the cards, too.

 

Please note, if you are not a Soho House member, to access this members-only property a 12-month Soho Friends membership will be added to your booking for €130. This membership covers one room a stay for the member and any additional rooms booked for their children under 18.

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Facilities

Photos Soho House São Paulo facilities

Need to know

Rooms

34, including four suites.

Check–Out

Noon; check-in, 3pm. Both are flexible, on request and subject to availability.

More details

Rates include an à la carte breakfast (made up of a main dish, one hot drink and fresh juice).

Also

A Soho Friends membership (which will be added to non-member room rates for an additional €140) is a global membership that gives you access to Soho House bedrooms, plus benefits at spas, restaurants, Cowshed, Studios and Soho Home. Please note, Soho Friends membership does not give you direct access to the Club, and only covers the room booked and any additional rooms for children under 18; additional rooms booked for guests aged 18 and over will be charged the membership fee for each room. If you have purchased a Soho Friends membership through Mr & Mrs Smith within the past year, please call our travel team directly to book your Soho Friends member rates. Please note, existing Soho House members should book directly through Soho House as Mr & Mrs Smith cannot offer their membership discount.

Please note

A rooftop pool and gym are currently in the works, with plans to open early 2025.

At the hotel

Event spaces within the Club, games room, laundry service (free of charge for up to four items), and free WiFi throughout. In rooms: smart TV, Roberts radio, Marshall Bluetooth speaker, minibar, Nespresso coffee machine, tea-making kit, steamer, bathrobes, slippers, hair-straightener and Brazilian-made Saboaria bath products.

Our favourite rooms

As their name implies, the Small rooms won’t give you much space to dance around in, but they’ve all the essentials for anyone planning on exploring the city. The Big Plus is your pick for alfresco lounging and if you want to go big, we’d suggest the Matarazzo Suite for its sprawling duo of bedrooms and romantic, bedside bath tubs.

Poolside

This Soho House’s view-blessed rooftop pool is slated to open in early 2025, before São Paulo’s balmy temperatures reach their summer peak. In the meantime, you’re welcome to use the pool at the Rosewood, a Smith-approved stay less than a five-minute walk away.

Packing tips

Bring a sketchbook, who knows, you might feel inspired to put brush to paper being surrounded by the likes of Leda Catunda and Marina Perez.

Also

One of the Medium rooms has been adapted for wheelchair-users with a roll-in shower, grab bars, lowered handles and widened doors. There are elevators to service all floors, and alarms are designed to accommodate those with vision and hearing impairments.

Children

Welcome; although there aren’t specific facilities for them, and under-18s aren’t allowed in the club or restaurant after 8pm.

Sustainability efforts

It’s reassuring to know that Soho House are working to deliver an environmental impact strategy across their sites. With 2030 goals set to enhance and standardize recycling programmes and responsible food-waste management at every outpost of the member’s club globally. They also work with local suppliers selected for their like-minded responsibility. In the kitchen, there’s scrutiny around how Soho House sources coffee, cocoa and palm oil, as well as sustainable seafood and responsibly reared meat. Expect greater choice of meat-free dishes and seasonal ingredients whenever practical. Measures to assess Soho House’s carbon footprint and reduce emissions are ongoing.

Food and Drink

Photos Soho House São Paulo food and drink

Top Table

Secure a seat out on the central courtyard during the evening, for romantic twilit dinners under the trees.

Dress Code

As you’d expect, the crowd is as cool as they come here, so stick with local vintage finds and a nonchalant attitude.

Hotel restaurant

There are two options when it comes to dining: chefs at the House Kitchen put a modern spin on traditional Brazilian dishes, such as moquecas stew, cassava, jiló eggplants… and offer Soho House classics, like the Dirty Burger and lobster spaghetti. On the private-club floor — open to members and hotel guests — dining is a little more laidback, with handmade pasta dishes and wood-fired pizzas in an indoor-outdoor setting.

Hotel bar

Marcelo Cipis’ playful, surrealist mural sets the tone at the House’s bar, an art-adorned space with banquettes and sofas that draw the city’s cool crowds. In true Soho House style, Picantes are high on the bar’s list of must-try cocktails, but we’d suggest sampling the Casa Verde, too, a sweet-and-spicy take on the local caipirinha.

Last orders

Breakfast is from 8am to 11.30am; and the all-day menus run till midnight at both restaurants. The bar pours between noon and 2am (till midnight, Sunday to Wednesday).

Room service

Dishes can be delivered to your door during the bar’s opening hours.

Location

Photos Soho House São Paulo location
Address
Soho House São Paulo
Rua São Carlos do Pinhal 764 Bela Vista
São Paulo
01332 000
Brazil

Soho House São Paulo is set across the Cidade Matarazzo development’s preserved 20th-century buildings, just off Avenida Paulista in São Paulo's central Bela Vista neighbourhood.

Planes

Many major hubs have direct flights to São Paulo’s Guarulhos International Airport, which is between 45 and 60 minutes from the hotel by car, depending on traffic. Private transfers can be arranged from BRL780 each way.

Trains

The hotel’s nearest Metro station, Trianon-Masp, is a five-minute walk away and runs along the city’s Yellow Line — between downtown Luz and the west Morumbi neighborhood. If you’re traveling around Brazil, long-distance trains typically depart from Luz and Barra Funda, both around a 25-minute drive from the hotel.

Automobiles

A car isn’t essential in São Paulo, but if you are bringing a set of wheels, there’s free private and valet parking at the hotel.

Other

The hotel has a private helipad nearby, just let staff know in advance if you’re planning to land there.

Worth getting out of bed for

Soho House São Paulo puts you steps from the city’s main drag: Avenida Paulista. Sundays are your best bet for car-free explorations, when the street is completely pedestrianised and filled with all sorts of neighbourhood art, but there’s plenty going on during the week, too. Soak up some culture with a wander around the Museum of Art (MASP), Itaú Cultural, and Japan House — all within strolling distance. Of the neighbourhood’s independent galleries, Auroras, Pivô and Pinacoteca are all equally enticing picks.

Shoppers should head to Pinga Store, Frou Frou, Noda and Gammba for their curated collections of local labels, vintage threads and handpicked homewares. On Saturdays, the outdoor flea market, Benedito Calixto, draws creative crowds to its 300-plus stalls. For some green respite after all that city strolling, the sprawling Ibirapuera Park is a 40-minute walk (or 15-minute cycle) from the hotel.

Local restaurants

Get a taste of Caipira culture at Lobozó, where chefs use traditional, time-honored recipes from Brazil’s Paulistânia region. Churrasco (well-seasoned skirt steak) awaits at Barbacoa, which is renowned for its open-flame cooking and choice cuts. Chef Ivan Ralston spent a long time working with a local gastronomic researcher to perfect menus at Tuju — its accolades (and tough-to-score seats) show that the hard work really has paid off.

Local cafés

For a morning caffeine boost, stop by We Coffee for locally grown blends and fresh pastries. Set in effortlessly cool, converted spaces around the city (Avenida Paulista is your closest outpost), Mug pairs homemade breakfasts and bakes with your pick of tea and coffee.

Local bars

Boogie like a Brazilian at Madame Underground Club, a speakeasy-style spot down Rua Conselheiro Ramalho. Or, pick up the pace at Caracol, with its line-up of raved-about DJs and top-notch cocktails.

Reviews

Photos Soho House São Paulo reviews

Anonymous review

By Mr & Mrs Smith

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this clubby hotel in Brazil and unpacked their super-strength coffee and cachaça, a full account of their South American stay will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside Soho House São Paulo…

Art aficionados love Soho House for their tightly curated collections, creatively dressed interiors, cool crowd — and punchy Picantes, of course (if you know, you know). South America may be a new destination for this ever-expanding group, but Soho House São Paulo follows suit when it comes to their signature style. 

However, it does seem distinctly European at first glance — understandable, given the hotel’s setting in the Italianate buildings of the newly developed Cidade Matarazzo complex. But walk through its striking entranceway, and you’ll see this impeccably dressed space is staunchly local. Rooms and suites have modernist details that reference Brazil’s 20th-century boom, individually blown lamps hail from the city’s ceramicists, and tapestries are handmade by Caipira craftspeople. Local artists have enlivened the walls of this former hospital, too, and hallowed Brazilian dishes are made with modern upgrades in the restaurant. It has all cultural clout aplenty, but should you require more, São Paulo’s artistic Avenida Paulista is close by.

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