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In the literary heart of London — where the likes of Virginia Woolf and Dylan Thomas sought their inspiration — The Newman is slated to be something of a masterpiece itself. Its art-deco doors are due to open early in 2026, with meticulously crafted interiors that subtly salute Fitzrovia’s legendary characters, an anticipated restaurant set to serve seasonal fare, and restful rooms that’ll lull you into la-la land almost as easily as the hotel’s spacious subterranean spa.

Smith Extra

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A cocktail each at Gambit Bar; Suite stays also get a bottle of sparkling wine on arrival

Facilities

Photos The Newman facilities

Need to know

Rooms

81, including 16 suites.

Check–Out

Noon; check-in is at 3pm. Both are flexible, on request and subject to availability.

Also

There’s step-free access into The Newman, and its restaurant, bars and wellness areas are all accessible. A wheelchair-friendly lift services all floors and four rooms (three Deluxe Rooms and one Studio) have been suitably adapted if you have limited mobility.

At the hotel

Yoga studio, gym, lounge, charged laundry service and free WiFi throughout. In rooms: smart TV, a curated selection of books, minibar, tea- and coffee-making kit, free bottled water, bathrobes, slippers and Anatomē bath products.

Our favourite rooms

Superiors and Studios make for a cosseting base should you plan on spending most of your time exploring the city. But if you’re staying a while longer, the Penthouse has our hearts for its sprawling outdoor space (with its own cold plunge and sauna) and top-floor views.

Spa

Inspired by Nordic healing rituals, the hotel's subterranean wellness centre is a sprawling space that’s set to soothe across a quartet of treatment rooms, experience showers, a sauna, ice cabin, active-salt-therapy room and hydrotherapy pool. The fitness area will be kitted out with Technogym equipment, and an adjoining salt-walled studio will host yoga sessions, mat Pilates classes and personal training.

Packing tips

A book on Fitzrovia’s history to cross-reference your surroundings with its chronicled characters.

Pet‐friendly

Small- to medium-sized dogs can stay for £50 each. They won't be allowed in the main restaurant, but are welcome in its adjoining bar, where the full restaurant menu is served. See more pet-friendly hotels in London.

Children

Welcome; a handful of connecting rooms sleep up to four guests, and staff can arrange babysitting for an additional charge, as long as you give them 48-hours' notice.

Sustainability efforts

The Newman runs entirely on renewable energy, working closely with their Earth-kind suppliers Tem Energy to ensure footprints are as minimal as possible. The restaurant’s menus prioritise British-made, seasonal produce and everything from furnishings and artwork, to tiling and lighting, was sourced from sustainable suppliers. There are rigorous recycling schemes in place, too, and staff work closely with London's charities and volunteer programmes to give back to the local communities.

Food and Drink

Photos The Newman food and drink

Top Table

Secure a windowside seat for prime people watching.

Dress Code

Play your own game of dress up and craft illustrious characters for evenings at Angelica. Gambit Bar calls for checks and a well-considered next move.

Hotel restaurant

The hotel’s subtle homage to Fitzrovia’s renowned names doesn’t stop with Brasserie Angelica — a set-to-be buzzy restaurant infused with art deco accents and named after Virginia Woolf’s niece. But it isn’t just the author whose title carries weight around here; head chef Christian Turner hails his own list of accolades from a lengthy stint with the Wolseley Group. Menus are still being finalised, but they’re expected to ebb with the seasons — to make the most of local and sustainable ingredients — and will focus on polished European classics.  

Hotel bar

Angelica’s adjoining bar is brushed with a handcrafted copper top and a low-lit, convivial ambience. There are craft cocktails and a curated selection of wines, as well as draught beers and full service from its eponymous restaurant. But it’s down the spiral staircase and through the mirrored tunnel that this hotel’s bar scene comes into its own. Gambit’s interiors are inspired by New York’s 1920s speakeasies, with cosy booths, hand-drawn illustrations and a small stage that’s rumoured to host jazz nights and live music.

Last orders

Angelica serves breakfast from 7am–11am; its sandwich trolley makes the lunch rounds 11am–4pm, and dinner service runs between 4pm–9.45pm. Angelica’s bar starts pouring at 7pm and Gambit Bar is open 5pm–midnight, Tuesday to Saturday.

Room service

Available around the clock.

Location

Photos The Newman location
Address
The Newman
50 Newman Street Fitzrovia
London
W1T 3EB
United Kingdom

Centrally located between Marylebone, Mayfair and Soho, The Newman sits along its namesake street in the notable neighbourhood of Fitzrovia.

Planes

Heathrow is your nearest international hub, with direct 35-minute links to Tottenham Court Road on the Elizabeth Line; or, it’s around an hour by car depending on traffic. London City and Gatwick are alternatives, but both require changes or a longer 60- to 90-minute drive. Staff can arrange private transfers from all three with advance notice and for an additional charge (starting from £150).

Trains

Goodge Street and Tottenham Court Road are your local tube stations, both around a five-minute walk from the hotel. The Northern Line runs across the two, and the latter also sits on the Elizabeth and Central lines. If you’re travelling outside the city, London Euston is a slightly further 20-minute walk away and has long-distance routes around the country.

Automobiles

Given traffic and a multitude of charges, driving in central London isn’t the easiest of feats, so we’d suggest sticking with the city’s speedy public transport systems. If you are bringing your wheels, you’ll find a carpark on nearby Poland Street for £59.95 a day.

Worth getting out of bed for

The Newman’s central locale puts London’s sights within easy reach. Start at the British Museum if you’ve a hankering for history; or switch out its hallowed halls for the Fitzrovia Chapel — a Grade II-listed building ornately dressed in aureate Byzantine interiors that date back to the 1740s. Creatives will have a field day flicking through the thousands of books and original caricatures at The Cartoon Museum, while chroniclers will find their inspiration at the Charles Dickens Museum.  

A renowned blend of independent shops satisfies all fashion fiends around Soho and Marylebone, and for better-known names — like Liberty and Selfridges — head to neighbouring Oxford and Regent Street. You’re also within wandering distance of the West End’s tale-telling theatres, so be sure to check showings. 

Local restaurants

Aptly named Carousel is constantly rotating its set menus, with guest-chef residencies that change weekly and hop diners between cuisines just as often. If you’d rather pick your own dishes, there’s a seasonal à la carte menu of provenance-proud sharing plates at the restaurant's adjoining wine bar. For elevated pub grub that showcases Great British produce, it has to be Guy Ritchie’s Lore of the Land. Head for The George on Great Portland Street for humble classics that done down the fancy and go back to tradition. 

Local cafés

Queues comprised of locals are a strong tell for somewhere worth stopping, and at Fortitude Bakehouse lines are particularly well-deserved for their fried beignets (sold from 11am till sell out), cream-packed bakes and single-farm coffees. Independently owned Kaffeine supplies what its name suggests, through artisanal, full-bodied blends and particularly passionate baristas. 

Local bars

Mr Fogg’s Treehouse welcomes you up a spiralled staircase into its whimsical bar, where wisteria hangs from the ceilings, offbeat patterns coat comfy chairs and cocktails are crafted with ingredients from the country’s renowned botanists. A hub for artists and writers since the First World War, Fitzroy Tavern offers an authentic taste of this neighbourhood’s notable pub culture. 

Reviews

Photos The Newman reviews

Anonymous review

By Mr & Mrs Smith

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this characterful hotel in Fitzrovia and penned their own tales, a full account of their city break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside The Newman in London… 

With its doors rumoured to open in late 2025, The Newman might be one of Fitzrovia’s more modern additions — but inside, it hums with the neighbourhood’s storied past.  

London-based design duo Lind + Almond turned to its creatively infused streets for inspiration when crafting interiors: mimicking the bubbled edges of Shropshire House’s balcony for bathroom sinks; the Langham Court Hotel’s iconic checked façade for tiling; and revered resident Nancy Cunard’s statement bangles for handcrafted furnishings and patterned flooring. Photos of beloved locals line halls between art deco-esque rooms, where windowed walls welcome city views and books recount this community’s history. Take your tome down to the subterranean spa for some post-massage reading time, or to the restaurant and speakeasy-style bar, where the Bloomsbury Set wouldn’t look out of place clinking their glasses.  

For a new name on the block, this hotel has sure slipped seamlessly into Fitzrovia’s fabric. 

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