London, United Kingdom

The Bloomsbury

Rates per night from$228.69

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (GBP175.00), via, using today’s exchange rate.


Literary decadence


Leafy, lively, luxe

A central London stay that’s smart in every sense of the word, The Bloomsbury hotel has both good looks and brains. It celebrates cerebral delights – loiter in the library a while, if you’re feeling literary – while showing off its elegant circa-1929 beauty both inside and out. With a darkly intimate drinking den tucked away indoors, a flower-adorned brunch-perfect terrace flanking the entrance and a bright and gilded restaurant stretching languidly along the length of the entire hotel, the Bloomsbury makes it easy to stay in. The first-class London location entices you to explore the cultured neighbourhood… but loitering in the lounge is equally enjoyable.

Smith Extra

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One cocktail each in Coral Room


Photos The Bloomsbury facilities

Need to know


In total, 153, including 12 suites.


Noon, but flexible, subject to availability. Earliest check-in, 3pm.


Double rooms from £210.00, including tax at 20 per cent.

More details

Rates don’t usually include breakfast (from £18.50 an adult).


Found yourself in the middle of a Bloomsbury Set-esque love triangle and need to a) destress and b) look your best? Beckon the massage therapist and aesthetician: in-room spa and beauty treatments are easily arranged.

At the hotel

Library, gym, free WiFi throughout. In rooms: well-stocked minibars; free still and sparkling water, refreshed daily; free Nespresso coffee; tea-making kit.

Our favourite rooms

Opt for one of the Luxury Studio Suites for elegant parquet flooring, statement wallpaper by Colefax and an all-white-everything marble bathroom larger than the average London apartment. Warning: you might not want to leave.

Packing tips

Leave the guidebook at home: there’s plenty of local inspiration on hand, including weekly insider tours of the neighbourhood.


All public areas are wheelchair accessible, and there are six adapted guest rooms.


Welcome, but it's more of a grown-up stay.

Food and Drink

Photos The Bloomsbury food and drink

Top Table

Avid Instagrammer? Make a brunch-time beeline for the flower-wall backdrop of Dalloway Terrace’s upper level. Smooth operator? Slink into the green-velvet-strewn Bloomsbury Club Bar, where it’s deliciously dark day and night.

Dress Code

There's technically no need to don your fanciest finery… but you'd fit in with the decor. A little something vintage would be even better: go sweepingly architectural, perhaps, in tribute to Edwin Luytens, whose influence is everywhere.

Hotel restaurant

Dalloway Terrace adorns the front of the hotel, either side of the elegant steps to the entrance – join the chic brunch crowd to start your day, or try the lobster mac 'n' cheese at lunch. Indoors, the playfully grand Coral Room – all gold and pink – stretches the length of the hotel, offering a host of hideaway tables, velvet shell couches and see-and-be-seen bar stools, depending on your mood.

Hotel bar

If you’re in need of a nightcap, it’s no problem: the Bloomsbury Club Bar serves cocktails from 5pm to 1am. The seductively sumptuous spot is your dream haunt if you like your cocktails inspired by convoluted love lives: each drink's named for a member of the Bloomsbury Set. The menu's a web of dotted lines and dashes demarking their intimate connections, from celebrated marriages to society-scandalising flings, with the tagline: 'They lived in squares, they loved in triangles'.

Last orders

You can breakfast in the casual Bloomsbury Club Dining Room, from 6.30am to 10.30 during the week and 7am to 11.30am at weekends, or in the Coral Room or on Dalloway Terrace, both of which which open at 8am and close at midnight and 10.30pm respectively.


Photos The Bloomsbury location
The Bloomsbury
16-22 Great Russell St
United Kingdom

The Bloomsbury’s in the heart of, believe it or not, Bloomsbury, in Central London.


If you’re coming from further afield, you might touch down at Heathrow, the UK’s largest airport; it’ll take the better part of an hour to reach the hotel by car, or longer via the Underground. Other options include London City Airport, Gatwick and Stansted.


Two of the metropolis’ busiest rail hubs are nearby: King’s Cross St Pancras, with trains to Paris as well as around the UK, and Waterloo.


Driving through London’s traffic-laden winding streets isn’t the most fun thing to do in town. Grab a black cab to let someone else watch the road while you relax in the back, or ditch the traffic altogether and join the locals on the tube (the London Underground), which is usually faster. If you do decide to drive, there’s nearby parking (£45 a day, or £30 with validation from the Bloomsbury).


The Bloomsbury’s just a few minutes’ walk from several London Underground stations – Tottenham Court Road’s the closest. And black cabs are plentiful.

Worth getting out of bed for

There's plenty to stay in for: the choose-your-own-adventure pleasures of the three eating and imbibing options. Then there's the tranquil library, packed with first editions and vintage reads still bearing the stamp of the YWCA Central Club Library that once stood on the site; it's dedicated to Nobel laureate poet and one-time regular guest Seamus Heaney. Even just exploring the art adorning every wall, everywhere, could happily pass a few hours in the hotel, and there are even rumours that the original swimming pool, dating back to when the building started life as the YWCA, may make a reemergence in future, at which point we'll forgive you if you never cross back over the threshold after checking in. But for now, you're in an almost impossibly central spot with the best of London on your doorstep, so it's worth dragging yourself from the Bloomsbury's Art Deco delights at least occasionally.

Once you're out, may we suggest a game of Bloomsbury Group Blue Plaque Bingo? Start on Gordon Square, where the gang's first meetings were held in 1905, and head on to Fitzroy Square: keep your eyes peeled as you stroll the leafy side streets, note down whose former homes and hangouts you spot… then head back to the Bloomsbury Club bar and knock back their eponymous cocktails in tribute. Prefer to browse shelves instead of streets? Bloomsbury's bookshops are myriad. London Review Bookshop on Bury Place is the spot for serious readers (the café's good, too); Gay's the Word on Marchmont Street is the UK's oldest LGBT-specialist bookshop, and often hosts events; The School of Life's Bloomsbury outpost, also on Marchmont, will see you heading back to your hotel even happier than when you left. If you're a first-timer in London, the British Museum is a must-visit wonder, packed with ancient treasures from around the globe.

For more things to do in London, check-out our private, insider-led SideStory experiences.

Local restaurants

Still hungry after brunch at Dalloway Terrace and lunch at the Coral Room? Dine in style: there are an impressive seven Michelin stars within a 10-minute stroll of the Bloomsbury (more if you're a speed walker), with the likes of Hakkasan Hanway Place and L'Atelier de Joël Robuchon practically on your doorstep. Hit similarly star-adorned Lima Fitzrovia on Rathbone Place for Peruvian dishes as jaw-droppingly beautiful as they are delicious: chez Virgilio Martinez Véliz and his team take the culinary arts to Van Gogh-like levels. Another Michelin favourite is Kitchen Table at Bubbledogs on Charlotte Street, the not-so-secret secret hot-dogs-and-champagne bolthole behind the no-bookings-taken main eatery (Kitchen Table does, thankfully, take reservations, so you can avoid the perma-queue out front).

Local bars

If you feel like a change of sipping scene, equally first-class cocktails await at a trio of neighbouring Smith favourites: Covent Garden HotelCharlotte Street Hotel and The Soho Hotel


Photos The Bloomsbury reviews
Daisy Hoppen

Anonymous review

By Daisy Hoppen, Style counsel

We checked into the Bloomsbury on a hot and sticky Friday afternoon after work. The hotel is tucked down a quiet pedestrian side street and decorated in suitably effervescent style for its Bloomsbury setting: a colour palette of bright florals, mustard yellow, and forest green velvets contrasted with contemporary marble bathrooms and parquet wooden floors. There’s a definite spotlight on the lighting, too – from tiered tasselled ceiling lights to glass art deco frames, each room features a characterful selection.

The soothing interiors have the en vogue style of architect Edwin Lutyens in evidence everywhere – the swooping backs of wooden chairs, the curves of the wrought-iron bannisters. The living room even sports some eye-catching custom wallpaper by House of Hackney. 

The bedrooms are comfortable, colourful, cosy and feel a world away from the bustle of central London. Our staycation really begins, though, once Mr Smith and I settle in for a sizable breakfast the next morning – the buffet includes all manner of buttered sourdough breads, hot eggs, grilled tomatoes and miniature pastries, but you can also order fresh juices, smoothies and a host of favourites from the menu. 

After a leisurely refreshing shower, we made our way to Lamb’s Conduit Street, well known for its independent coffee and food shops, and niche fashion stores such as Universal Works, Folk and cult skincare brand Aesop (top tip: this particular outpost also offers 30-minute facials but be sure to book in advance). The Italian restaurant Ciao Bella is also a London insider’s go-to for delicious late-night pasta.

We then walked to the iconic Sir John Soane’s Museum. For those who are not familiar with the museum and house, it’s one of London’s most beautiful homes full of treasures, ancient and historical artefacts and paintings – and it’s free! If you time your visit well you can also gain access to see the additional hidden cabinets behind secret panels in the painting room. The gift shop has a well-informed selection of books on the house itself, as well as novelties and other books on design, architecture and wallpaper.

From here we made the pilgrimage to Dover Street Market – located towards the end of Haymarket and a must for anyone interested in fashion, stocking brands from the hyped Palace and Gosha, to Gucci, Celine and Comme des Garcons. The store also has one of the best jewellery selections in London, I opted for some beautiful Simone Rocha crystal hair slides and matching drop earrings. 

We’d booked in for an early dinner in the hotel’s highly Instagrammable Dalloway Restaurant. Its walls and ceilings have been decorated opulently with flowers and scene-setting lighting. The tiger prawns with harissa mayonnaise were a standout as was the grilled salmon with truffle and parmesan chips. An extensive wine list includes many organic British sparkling wines, as well as a delicious array of cocktails. The hotel’s high-ceilinged Coral Bar, where we retire for drinks, is beautifully decorated in vivid pinks, reds and oranges and dotted with large potted palms. 

For after-dinner entertainment, I recommend either going to the theatre or one of the area’s independent cinemas. A walk back through Soho is exhilarating but noisy – so when we reached our room, we ran a hot bubble bath and then flopped exhausted into bed. Full disclosure: we didn’t have to use any public transport or taxis over the entire course of the day and clocked up an impressive step count.

As for the beds, well, they’re incredibly comfortable with ample pillows and soft downy duvets. The room is lightly air conditioned so despite the heatwave outside we felt more than slightly smug. Our Sunday morning was spent reading the papers in bed and making use of the room’s well stocked coffee bar. 

Checking out and heading back to the reality of our home in East London, we felt that we’d managed to re-explore some of the area’s hidden treasures and learnt more about the incredible backstory of the building itself (each bedroom provides handy booklets on the history of the hotel and its origins of being a YWCA club). 

The Bloomsbury itself is – much like your own check-in here – a welcome arrival in a storied corner of London.

The Guestbook

Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in The Bloomsbury’s Guestbook below.

We loved

A fabulous hotel, one of the best London hotels I have stayed in. Lovely staff, very welcoming and a very nice atmosphere in both bars, excellent service. I enjoyed live bands in the cellar bar. Nice rooms and a pleasant surprise to be upgraded to a superior suite. A very good breakfast and nice snacks in the Coral room.


Stayed on 29 Nov 2019

We loved

The quietness of the rooms in such busy city that is right outside the front door. Breakfast left us full for the rest of the day.

Don’t expect

Lavishly decorated rooms.


Stayed on 29 Oct 2019

We loved

The hotel is stunning and we were given a lovely welcome. Our room was ready before check in and we got upgraded to a suite. However, I think there was a reason we were put in this room! We weren't given the Smith extra of the two cocktails so I had to deal with it on check out. The room had a reading light missing so there was a hole in the head rest, and the electrics were playing up so our lights were turning on and then going off. The room itself was lovely, a nice size, with a comfy bed and great amenities. It's a stylish, lovely hotel – just a few tweaks need doing. Breakfast was good but I would probably go out for breakfast next time as it was overpriced for what you got.


Stayed on 27 Sep 2019

We loved

The ambience and atmosphere, the room, the terrace restaurant, the breakfast room and the cocktail bar!

Don’t expect

Poor service.


Stayed on 24 Aug 2019

We loved

The customer service! My husband had suffered a knee injury the night before our stay at The Bloomsbury and the hotel went above and beyond to help us: physically helping him to our room, delivering ice and ice bags for his knee, recommending where we could get crutches, upgrading us to a larger bed to make him more comfortable... the list goes on. We were so thankful for all of their help and kindness, we will be staying at The Bloomsbury for all of our future London trips.


Stayed on 27 May 2019

We loved

The library, the Coral Bar and Dalloway Terrace. The staff were great and very welcoming. We'll be back!


Stayed on 24 May 2019

We loved

We stayed only one night as I needed to be up early the next morning for a cooking course nearby. But I wil definitely stay here again anytime we are in London as it is a gem of a hotel. Its history has deep ties to the area the Bloomsbury set and modern poets, not least of whom is Seamus Heaney. The Coral Room bar is a visual treat as are the lounges where you can sit by the fire for a quiet conversation. Decor tasteful, service excellent, a sophisticated hotel for grownups.

Don’t expect

Rooms are a bit on the small side, but well designed and tastefully decorated.


Stayed on 24 Mar 2019

We loved

We loved our stay at the Bloomsbury. Lovely room. Great staff and service. Fab cocktails and brunch. Will definitely stay again.


Stayed on 8 Feb 2019

We loved

The breakfast was cooked to order, the bar was cool with lovely cocktails. Boutique feel friendly staff.

Don’t expect

Big rooms! Ours was really small with an incredibly small bathroom. Was a bit disappointed with the decor in rooms too.


Stayed on 2 Feb 2019

We loved

The rooms and especially the communal areas. The coral room, Dalloway Terrace and the cellar bar are all amazing.

Don’t expect

Great food. Unfortunately lunch and the breakfast the next morning were both very poor. Such a shame.


Stayed on 13 Jan 2019

We loved

Over-delivered on every level. The service and general vibe in the hotel is exceptional, whether in the cocktail bar, reception, or for brunch on Sunday. Reasonable price for a location like this, but a 5 star service. If I had to be picky then maybe the size of bed was smaller than you might sometimes get, but I was happy to have the space in the room than on the mattress. Location just behind Tottenham Court Road tube could not be better for shopping and hanging in Soho on a Saturday afternoon. This was my first experience with Mr & Mrs Smith selection of hotels. So far so good. Try their avocado toast with poached eggs for brunch. Exceptional.


Stayed on 11 Jan 2019

We loved

The Coral Bar was lovely and the cocktails were excellent! Staff were friendly and welcoming and nothing was too much trouble. The public areas of the hotel are beautifully decorated. For a central London hotel it was very quite and we had a great night's sleep.

Don’t expect

Your room to be as well decorated as the rest of the hotel.


Stayed on 4 Jan 2019

We loved

Beautiful London hotel – small but perfectly formed. Ideally situated for shopping and West end theatres- our maim aims of the weekend. Fantastically friendly staff including the concierge who found extra hot drinks and chocolates for us when we came back from the theatre on a cold Friday night. Would recommend this hotel for its traditional features and locality alone!

Don’t expect

This hotel is near plenty of shops and within walking distance of many theatres, so it's busy especially in the weekends coming up to Christmas.


Stayed on 14 Dec 2018

We loved

Excellent staff, very attentive.


Stayed on 6 Nov 2018

We loved

The beautiful room, coral room cocktail bar, fantastic staff and service, location.


Stayed on 3 Nov 2018

We loved

Great atmosphere but the rooms are really quiet and comfortable. Great staff. The location of the hotel is perfect for a London trip.

Don’t expect

A pool or large rooms.


Stayed on 8 Aug 2018

We loved

We loved dining on the terrace. The concierge with his amazing attention to detail. The quiet and superbly comfortable bedroom. The little notes and gifts from the staff. The Coral Room for its decoration, plush sofas, cocktails and relaxing jazz. The proximity to the British Museum for browsing. The feel of a quiet oasis of perfection in a busy city! Try the Terrace for dinner and the Malabar Junction (on the doorstep) if you like South Indian Cuisine.

Don’t expect

Don't expect to find fault! We couldn't!


Stayed on 2 Aug 2018

We loved

We loved the decor and the service. From the moment we stepped in until we departed, we were greated and assisted by incredibly friendly staff. The rooms are comfortable and chic. Location is terrific -  if a bit busy - near Oxford Street and all the tourist groups headed to the British Museum.

Don’t expect

Don't expect peace and quiet. Many groups of well-heeled ladies in and out of the bar and restaurant enjoying tea towers and taking selfies.


Stayed on 24 Jul 2018