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Hotel Highlights

  • Cakes worthy of a tea party
  • Plum central location
  • Apero’s cocktails and small plates

Overview

The Ampersand Hotel draws on its South Ken locale: bird sketches that could have flown from the Natural History Museum, and musical motifs that riff on the Royal Albert Hall. The beds are blissfully comfy, and there’s an excellent basement restaurant with pretty cocktails, a tempting menu and an affable head chef.

 

Smith Extra

Here's what you get for booking The Ampersand Hotel with us:

A glass of champagne each and a box of petits fours in your room

Facilities

View Gallery
The Ampersand Hotel – London – UK

Need To Know

Rooms

111, including five suites.

Check–out

12 noon. Check-in, 2pm.

Rates

Double rooms from $212.12 (£145), excluding tax at 20 per cent.

More details

Rates are room only; Continental breakfast costs from £15 (there’s also a tempting à la carte menu, with options such as waffles with honeycomb butter and caramelised bananas – yum).

At the hotel

Gym, ping-pong table, free WiFi throughout. In rooms: flatscreen TV, iPod dock, Miller Harris bath products.

Our favourite rooms

Do you like birds, botany, architecture, geometry, music or astronomy? Pick your room accordingly: each category has a different theme, inspired by nearby tourist-magnets: the Natural History Museum, the Science Museum, the Victoria & Albert and the Royal Albert Hall. Some of the second-floor rooms face a primary school, which can be a bit noisy at playtime: book one facing the front for peace and quiet (and the best street views).

Packing tips

Bring flat shoes for the museums and stilettos for South Ken’s drinking holes, but leave your slippers at home: the hotel’s own are foot-soothingly soft.

Also

Coffee fans will be grateful for the Nespresso machines in suites’ kitchenettes.

Pet‐friendly

Small dogs can stay too, at no extra cost; just let the hotel know a week in advance. Owners will also be expected to keep dogs in check: no running amok in the civilised tea salon, please.

Children

Very welcome: cribs and extra beds can be added for free to the Deluxe rooms and higher categories. Babysitting can be arranged (prices vary, depending on the time of day and number of children). Little Smiths are allowed in the restaurant.

Food and drink

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The Ampersand Hotel – London – UK

Hotel Restaurant

There’s been a bit of a buzz around Apero, the Ampersand’s basement restaurant and bar. Looks-wise, Apero continues London’s love-in with NY: industrial light fittings, polished tiles, exposed brick, dark leather seating and wooden tables. The dining concept is more Mediterranean: a menu that leapfrogs from one small plate to another, rather than a stolid three-course approach. Waiters nudge guests in the direction of around five or six plates between two, but choose wisely, or some rather odd combinations could arrive at your table all at once: smoked cod roe on little toasts, plaice goujons with avocado mayonnaise, and a rich, creamy seafood pasta, for example. Head chef Chris Golding is an affable chap: tell him what you liked if you see him.

 

Hotel Bar

At Apero’s glittering bar, friendly barmen mix cocktails swimming with giant hunks of ice (for slower melting) and equally tasty mocktails. The drinks menu is inspired by the nearby V&A and its artists, as well as European philosophers and their Grand Tours. We recommend the Inigo J: gin, raspberries, blackberries and home-made spiced sugar, and the Sainte Victoire: a blend of cognac, apricot brandy, white grapes and prosecco.  

Last orders

The barmen will keep you from thirst until 1am on the weekends; midnight during the week. The restaurant stops plating up at around 10.30pm.

Room service

The 24-hour room service includes items from Apero’s menu during the restaurant’s opening hours; after that, there’s a smaller selection of sandwiches, salads and snacks.

Smith Insider

Dress code

It’s pretty relaxed here, but dress up for afternoon tea (dizzyingly delicious cakes) with sherbet colours and a shot of silk. Dandies: sport a bow tie in custard-yellow, mint-green or violet, and flash some bold socks, in honour of the pretty patisserie.

Top table

Sit at one of the big round tables right by the window in the pretty tea parlour, so you can spy on London life between nibbles. In Apero, take a curtained basement booth and watch a procession of legs pass the poppy-red pillar box.

Local Guide

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The Ampersand Hotel – London – UK
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

This is a location worth requesting a wake-up call for: you’ll need plenty of time to explore the tourist-magnets on your doorstep: the V&A (www.vam.ac.uk), the Natural History Museum (www.nhm.ac.uk), the Science Museum (www.sciencemuseum.org.uk) and the Royal Albert Hall (www.royalalberthall.com). Kensington Palace and Hyde Park (where you can also visit the Serpentine Gallery) are also close by. There's stellar shopping, too, with Knightsbridge and Kensington High Street nearby – so you can get Harrods ticked off your shopping-to-do list. It's only a short Tube ride into the centre of London, if you want to catch a show in the West End or explore Covent Garden's boutiques and markets.

 

Local restaurants

Rocca, on Old Brompton Road (+44 (0)20 7225 3413), is an elegant restaurant (home to South Kensington’s only heated terrace) that serves classic Italian cuisine: octopus with black cassarecce pasta and paprika, lamb with aubergine caponata and thin-crust pizzas . A menu with hearty Italian and English fare is served at One Kensington Restaurant (+44 (0)207 795 6533), housed in a former bank on Kensington High Street. The surroundings may be stately, but the food is homey and moreish, with parmesan-topped soft eggs with prosciutto, lamb with aubergine purée and kirsch-laced black forest gâteau. Cocktail-lovers will appreciate Z Lounge, where you can dip Portobello mushrooms in a yoghurt and tamarind marinade and sip a Zaika: Havana Blanco, Galliano, lime juice and champagne. London has a string of Lebanese Le Comptoir cafés, and there’s one close to Ampersand on Exhibition Road (+44 (0)20 7225 5006). There are plenty of dishes to choose from – tagines, salads, wraps and the ilk – and part of this café/deli/canteen is set aside for covetable cookery ingredients, displayed with panache – expect to leave with some exotic tea or hot sauce. Service is brisk but friendly.

 

+ Enlarge
Cultured Kensington

The Ampersand Hotel

10 Harrington Road, London, London SW7 3ER, United Kingdom

The hotel’s location takes some beating: just a hop and a skip from South Kensington Tube station, which is on the District, Circle and Piccadilly lines (www.tfl.gov.uk), within walking distance of some of the city’s finest museums, shops and galleries.

Planes

Heathrow airport (www.heathrowairport.com) is 17 miles away – a 45-minute drive. You can take the Piccadilly line from the airport to South Kensington (a direct journey of around 50 minutes), or jump in a cab.

Trains

South Kensington is the closest Tube; London Victoria – a 10-minute Tube ride away – is the nearest major overground station, with services connecting to Kent, Brighton, Gatwick, Surrey and other UK destinations; King’s Cross is about 20 minutes away by Tube, with services to Leeds, Newcastle, Edinburgh and other British hubs. (St Pancras International is just across the road from King’s Cross, if you’re coming by Eurostar.)

Automobiles

Skip the congestion charge and leave your car behind: the Ampersand Hotel is perfectly located for getting around by bus, Tube or train.

Reviews

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The Ampersand Hotel – London – UK
The Ampersand Hotel
The Ampersand Hotel 10 Harrington Road, London London SW7 3ER London United Kingdom

Anonymous review

by , Witty writer extraordinaire

Rating: 10/10 stars
The most effective method of looking young is to be photographed in front of a tyrannosaurus. A bunch of dinosaur bones certainly puts wrinkles into perspective. Which is why I like hanging out in museums. One of the best things about the Ampersand Hotel is its location, a stroll away from the Natural History, the Science and the Victoria and Albert museums. The Royal Albert Hall is also in the ne…
Read more

The Ampersand Hotel

Anonymous review by Kathy Lette, Witty writer extraordinaire

The most effective method of looking young is to be photographed in front of a tyrannosaurus. A bunch of dinosaur bones certainly puts wrinkles into perspective. Which is why I like hanging out in museums. One of the best things about the Ampersand Hotel is its location, a stroll away from the Natural History, the Science and the Victoria and Albert museums. The Royal Albert Hall is also in the neighbourhood, which means that you can just absorb intellectualism and culture just by osmosis. (Boys, take note. The brain of course, is the only place where size does count. I do so love a man with a big, throbbing organ.) We have Prince Albert to thank for South Kensington’s monopoly of museums: in the mid 19th century, Albie put the profits from crowd-pleasing 1851 Great Exhibition towards enhancing the area’s cultural assets, resulting in a tract of land that’s veritably stuffed with exhibits. Now the area has another treasure: the Ampersand.

After overdosing on dinosaurs and diamantes, I explored the hotel. The Ampersand pays decorative homage to the Victorian values of discovery and invention that dominated the age. To echo the arts, history and culture, which are the heartbeat of South Kensington, all of the hotel’s boutique rooms and suites are wittily themed around astronomy, botany, music, geometry and ornithology…

Cushions and chair coverings are a creative nod to the patterns and textures of the V&A’s exotic costume collections (including beaded Elizabethan bridal gowns, Russian Tsar’s garters and David Bowie’s futuristic fashion.) Bedspreads are adorned with flowers and ferns and other exotic flora and fauna of the Natural History Museum’s 70 million items. The hotel hallway wallpaper is an intriguing collection of blown-up prints of ornithological drawings, planets, phials and specimens. Other rooms boast clusters of notes dancing across musical staves on bedspreads and pillows. The drinks cabinet in the hotel’s drawing room displays all its beverages as though they’re magic potions in a sorcerer’s den. (Having increased my brain capacity by touring museums all day, I then destroyed them with alcohol. Oh, to be an aqua-holic.)

The whole hotel feels like a film set. First there are the ornate high teas offering cappuccinos brewed in a Victorian coffee press and fresh pâtisseries baked on the premises. (Do indulge in the cakes. Just remember that there are three billion women in the world who don’t look like supermodels. And only six who do. And how often do you get to eat almond parfait, espresso marzipan custard, almond crumble, caramelised almond and salty toffee, all in one bite?) Then there’s the games room and library, lined with artifacts quirkily displayed in a Victorian style. I kept expecting Sherlock Holmes to come striding in on the sniff for an evil genius fugitive.

Dining at the Ampersand is also an excitingly experimental experience. Apero’s open-plan basement dining room of white metro tiles and vaulted brick walls, serves modern tapas. The inventive chef Chris Golding creates inspired culinary concoctions. I nibbled on the most delectable mix of stone sea bass, sumac and beetroot risotto, meltingly tender grilled beef onglet, cavolo nero, onions and celeriac. Followed by autumn truffle croquettes and truffle mayonnaise and wet polenta with New Forest mushrooms.

The decor of the lounge channels Kit Kemp’s style in its mix of bright, clashing colours and antique furnishings, but it would be murder with a hangover. The place is so ‘hip’, at first I imagined being arrested by the chic police, with the line: ‘I’m sorry but you’re just not fashionable enough to rub shoulder pads with these people’. (Although thankfully none of the staff here carries a condescension chromosome.) If I were to split hairs, another observation is that the gym is small. Mind you, Hyde Park is only a five-minute jog away. As for the bedrooms that are not huge, let’s face it, you’re out most of the day at one of the many museums or shops, so who cares? (Thankfully the beds are big and swathed in marshmallow-soft linen and the humbug-coloured bathrooms are stocked with the most thoughtful of extras, including eye-makeup remover.)

Really London is all about conquering the Great Indoors. After we’d overdosed on the museums, I hit the department stores. Pretending to have a High Life Visa, I made for Harrods with its 300 departments, and Harvey Nicks with its fabulous Fifth Floor Café. To many females, Knightsbridge department stores are like Mecca. These shrines to fashion are only a hop, skip and well-heeled jump away. Back at base there are things to play with too: Ampersand’s basement den has a ping-pong table, vintage boxing gloves and a stash of books.

Come to think of it, typing this review is stealing away more shopping time. So, I’ll stop prattling. In short, the Ampersand is a chic, quirky hotel in the shopping and museum Mecca of the most fashionable area of London. And I mean really fashionable. Put it this way, the Science Museum was not the only place I studied the celestial firmaments – I saw quite a few stars on the streets as well. A stellar assortment of personalities lives in South Kensington. Strolling between shops, I glimpsed a couple of Oscar nominees and at least one Rolling Stone – proof that dinosaurs do indeed still roam the earth. Must tell the Natural History Museum.
 

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members have to say about The Ampersand Hotel in the Guestbook below…

GoldSmith

Stayed on

We loved

They acknowledged that I was a GoldSmith member and instantly reminded me of what the Smith Extra was. They accommodated my friend and I with the two separate beds requested. Close to Kensington Tube station and the bus stop is right outside of the building. 10/10

Don’t expect

A horrible experience :)

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

the luxury of the rooms, the huge bathrooms, the cheerful staff, the hotel restaurant

Don’t expect

easy parking, although there's a pay and display car park down the street

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The rooms were super cosy and the decor great, the staff were soo helpful, location was wonderful. Recommend afternoon tea at the hotel and Bryon's Burgers.

Don’t expect

Nothing not to expect - it was perfect!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The friendly staff, the design and ambiance of the hotel and the location is perfect for museums picnics in the park and lots of restaurants nearby. And the table tennis for rainy days or evenings before dinner. This hotel is a keeper. 5 minute walk from natural history museum, 10 minutes from Hyde Park and Harrods, one minute from South Kensington tube station.

Don’t expect

Breakfast with 2 kids can be tricky and very expensive so we skipped breakfast at the hotel since nearby options were more budget friendly. Other than that, we had a great experience at the hotel and would love to stay next time we visit London.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

Everything - location, decor, staff, food. We walked miles in Hyde Park, just over the road. Enjoyed watching the Horse Guards, and walk to Marble Arch was beautiful

Don’t expect

Swimming pool

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

Smart Kensington decor, lounge with fabulous afternoon teas, powerful shower, lively basement restaurant. Very near Natural History Museum, also good for London Book Fair/Olympia (in a taxi).

Don’t expect

No spa (which we knew) and only soft drinks in mini bar - but great room service!

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The friendliness of the staff and the warm welcome. Acknowledgement of our birthdays and the chocolates delivered to the room on the day. The general feel of the hotel and décor. Very comfortable room and all the little touches. Muriel's Kitchen was a lovely spot for lunch. Hummingbird Bakery is round the corner and must-visit. Le Pain Quotidien is a great spot for breakfast and close by.10/10

Don’t expect

To get cold - the rooms were very warm and we couldn't get the temperature right! Only other slight niggle was the fact there was no mirror for make-up/hair other than the bathroom, which seems to be a common problem in hotels.

Rating: 10/10 stars

GoldSmith

Stayed on

We loved

The bedrooms - stylish and excellent size for London hotel

Don’t expect

Total tranquility - the underground runs underneath the hotel

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The atmosphere, the decor, the staff, the room, the restaurant, the location, the quirkiness.

Don’t expect

A corporate souless hotel

Rating: 10/10 stars

GoldSmith

Stayed on

We loved

The décor, the bathroom, all the added extras in the room, the wonderfully comfortable beds, the late breakfasts, the late check out, the decadent Drawing Room, the fabulous Apero restaurant, the friendly staff. Recommend Rocca Di Pappa for great, authentic Italian food and at an incredibly reasonable price.

Don’t expect

To want to leave.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Location, decor, staff

Don’t expect

A coffee refill at breakfast 

Rating: 6/10 stars

BlackSmith

Stayed on

We loved

The location, decor throughout the hotel, TV, heated floors mirror in bathroom, the delicious cocktails, very friendly helpful staff throughout the hotel. The location is perfect, lots of lovely cafes (Muriels Kitchen is a favorite for Sunday brunch and Hummingbirds bakery for afternoon cake coffee). Perfect location for walking to The Royal Albert Hall.

Don’t expect

To keep to a budget, as expected for the area and a 5 star hotel....it is a little pricey, but worth it!

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

The sitting room - very French chic patisserie! Fabulous cakes and light bites. Service was discreet but absolutely spot on. Room was comfortable and spacious for a city hotel with extra sofa to relax. Stylish throughout. Brilliant location as just one block away from the VA museum and Natural History/Science Museums.

Don’t expect

A table/a seat in the lounge or dining room because you're a resident, BOOK well in advance to avoid disappointment.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Situation at South Kensington – ideal for the Victoria and Albert Museum and Royal Court Theatre; the underground station (Piccadilly and District/Circle Lines) is two minutes walk; and taxis rank is in front of hotel. Breakfast selection is excellent! The bar and lounge are comfortable and quiet.

Don’t expect

"Superior" rooms are smart and comfortable, but quite small. We'll probably be back, but will upgrade our room next time. Early breakfast, which we prefer, tended to be busy on weekdays with business people. Go later on weekdays, if you crave peace and quiet for breakfast – the buffet is constantly refilled. Members of the hotel staff in every department are very pleasant and helpful.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The room was decorated beautifully. We particularly liked the underfloor heating in the bathroom, the large rain showerhead, free fast easy-to-connect WiFi. Quick walk to South Kensington restaurants and the Royal Albert Hall.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The service was fantastic and the rooms clean and stylish, fantastic location.

Don’t expect

Large rooms – it's a London hotel.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The staff rooms!

Don’t expect

Loud noises…so nice quiet!

Rating: 10/10 stars

SilverSmith

Stayed on No

We loved

The decor and the very friendly helpful staff!

Don’t expect

An impersonal, cold hotel chain: this isn't one.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Location and high quality rooms.

Don’t expect

Huge rooms: it's a London hotel, so they are all small.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

Decoration and amenities.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Excellent bathroom amenities, free drinks in the fridge, very soft bed, and quiet rooms.

Don’t expect

A lot of hustle and bustle – there's plenty to do, but South Kensington isn't for bar hopping.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Gosh, what is not to love about this hotel? The rooms are plush and luxurious. There is even a TV in the bath! Every little detail has been thought of, and the first night welcome treat from the Drawing Rooms downstairs (sweet little Christmas treats) was a lovely surprise. The high ceiling in the room made it feel like the largest hotel room in Britain. It was gorgeous with the floor to ceiling windows. We had a lovely bay window. Absolutely loved the interior design of this hotel, very fitting for the South Kensington museum precinct.

Don’t expect

Many English Pubs close by, this area is more known for its stately homes and museums.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location!

Don’t expect

Much floor space in your room. Even the deluxe room was tight, but it is central London.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The room it's self was beautiful, everything done to a high standard!

Don’t expect

I have no complaints with the hotel at all; the road it's next to is a little loud, but you're in London, so what do you expect?

Rating: 10/10 stars

SilverSmith

Stayed on N/A

We loved

EVERYTHING. The reception staff were wonderful, and when they found out it was a wedding anniversary trip, they upgraded us free of charge. Nothing was too much trouble, and every single member of staff was kind, courteous and polite. The room itself was incredible, and the best extremely comfortable. The bar was also great downstairs, with some great cocktails! A wonderful haven in the heart of bustling South Ken!

Don’t expect

Everything was great!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The room and quality of mattress!

Don’t expect

Stuck up service.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Rooms, restaurant, service, and location!

Don’t expect

A large gym (it was still extremely nice).

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Bed, restaurant, location, restaurant recommendation.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

We stayed in a Deluxe Room which was very comfortable and well set out. We loved the little extras - the little blue duck even though we didn't have a bath! The room was promptly serviced and the staff were very friendly and helpful. The Apero restaurant had great food at reasonable prices. Terrific location for access to the Tube and some great shopping and restaurants around the area. Easy walk to Kensington Gardens

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The staff, the location, the tea room. fantastic cafes and restaurants abound...london tube is 2 minute walk.

Don’t expect

The hotel is not staffed to the hilt--service is appropriate and worth the wait

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

The location, the underground bar, the design of the hotel. Nearby, The Queens Arms pub behind Royal Albert Hall is everything you want in an English pub.

Don’t expect

Any disappointments. First class hotel this.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

Great location – right by South Kensington tube station. The staff are brilliant. Rooms are very small (London!) but high quality.

Don’t expect

Much hanging space for your clothes.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

The décor and room size - a beautiful boutique hotel. The breakfast ambience of the in-hotel restaurant Across the road from Sth Kensington Tube station Lots of local restaurant and French pattiseries Complimentary water soft drinks Even the common area toilets had style; the manager - she was very friendly and helpful

Don’t expect

A bargain. It's not cheap (especially for us Australians), but it was very very nice.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The comfortable bed.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

The location, the decor and the well thought out room! It was our third visit and we have stayed in a suite, superior and regular sized room. I would recommend the superior as a minimum for space.

Don’t expect

A huge room, but it is London.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

wonderful position

Don’t expect

quiet roads

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The comfortable but modern feel of the hotel. Location. Bed bathtub. Cot for daughter and size of room

Don’t expect

Secluded hideaway feel.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

the relaxed atmosphere, lovely staff and quirky, beautiful decor.

Don’t expect

a cheap stay, the drinks are rather expensive, but it is Kensington after all!

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

Location location location, quirky decor and cool cocktails in the bar.

Don’t expect

Lacks somewhere cool to relax during the day as bar is downstairs in restaurant so you have to drink in the drawing room which is more suited to afternoon tea etc.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Room decor.

Don’t expect

Cheap rates.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Location, lovely room with comfortable bed, excellent and friendly staff.

Don’t expect

Swimming pool - this is London.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The room service and the desk service, the room was clean and beautiful even if small. The location of the hotel was great, near South Kensington underground. Eight out of 10.

Don’t expect

I thought the room was too small and found the sound of the air conditioning system annoying.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The location was great. Perfect for walking around in the evening. The service was incredible; lovely little details such as cakes from The Drawing Room at check in, to a full turn down service in the evening. A fantastic wine and cocktail list to enjoy.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The room, the details, the friendly and accommodating hotel staff, the proximity to the tube, the bed!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The ambiance and class!

Don’t expect

Family suitability!

Rating: 10/10 stars

GoldSmith

Stayed on

We loved

The location, the bed was comfortable, excellent bathroom, free soft drinks in the mini bar, the staff were very helpful and friendly. Generous breakfast.

Don’t expect

I thought the lighting very poor in the room.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

Comfortable, quiet, great location, good breakfast, attentive staff.

Don’t expect

A pool or large gym. It has a small workout room with some weights. Unfortunately the games room was closed the whole weekend we were there.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The rooms, friendly and knowledgeable service staff and location

Don’t expect

A tad more room

Rating: 8/10 stars

GoldSmith

Stayed on Yes - an 11 year old

We loved

The customer services and personal touches such as cakes left on the bed in the evening turndown.

Don’t expect

Lots of things for kids - the hotel has a grown up feel about it - our 11 year old loved it, but younger kids may be a struggle.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The bed. 10/10.

Don’t expect

Impersonal service

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

Fabulous location and decor and friendly staff

Don’t expect

Not the most amazing selection of food but great hotel for a stay in London

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

My heart sank when my GPS brought the car to the front of the hotel, having had an awful experience when staying there twenty years ago. Such a memory was immediately dispelled on finding a completely remodelled hotel under new ownership and management. The staff were unfailingly helpful and courteous, the rooms very thoughtfully designed and equipped, and this has now become my hotel of choice for London. The bar/lounge area on the ground floor can be used throughout the day, whether for social or casual business meetings. We ate lunch in the restaurant downstairs from a menu that is more innovative than the quality of the resulting food. With a car beware of parking! Neither the locals in the nearby street, nor the helpful staff, could properly interpret the parking regulations, as a result of which I "donated" £265 to Chelsea Council to recover my car!

Don’t expect

Read the description carefully as to what to expect and you won'y be disappointed.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

The look and atmosphere of the hotel and the staff were very friendly. Ten out of 10.

Don’t expect

Attentive service as a relaxed atmosphere.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

The staff! Amazing service from each staff member i encountered. I was staying for two nights whilst my daughter had an operation on her leg at The Lister Hospital, staff went out of their way to assist us with bags, taxis,room service. The morning of her operation we had to leave at 5.45 am we were hailed a taxi, provided with umbrellas and seen into the taxi, on the morning i left one staff member took my bag walked me to the taxi rank and hailed me a taxi. Bar staff went downstairs and made me a reservation in the restaurant (which incidentally is wonderful) because he was worried it would be full that evening. I have never come across a hotel where ALL staff members have been so very thoughtful, would definitely recommend and stay again.

Rating: 10/10 stars

GoldSmith

Stayed on

We loved

The restaurant downstairs, Apero, is simply wonderful. The chef, who we were very pleased to meet, is very experimental and we so enjoyed our first meal there, we dined there a second night! I recommend the tasting menu, which is very good value. My husband was very impressed with the barman's gin martini, and that is not often the case! We also really appreciated the free mini-bar with fresh milk for a morning coffee with the Nespresso machine, especially as we had to get up at the crack of dawn to catch a plane. The bathroom tiles are very reminiscent of bathrooms in New York City, which I love.

Don’t expect

The rooms are very small. We were upgraded to a deluxe double, and that was so small that there was hardly room for the two of us. Fine for a night or two, but not ideal.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Really friendly staff, great cocktails in Ampero bar.

Don’t expect

Would have been good to have some local restaurant info/reviews in the room.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

Everything - I love this hotel and will keep coming back!

Rating: 5/10 stars

BlackSmith

Stayed on No

We loved

It was so nice :-) Nice furniture, nice decorations, nice room and bed :-) Very friendly and serviceminded staff.

Don’t expect

The light in the badtroom. It was not easy to make a nice make up.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Quiet room, great comfort as usual. Super classy dcor. Friendly staff. Perfect New Year Eve's stay away from mad crowds!

Don’t expect

Why need to show my ID on registering?

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

The Ampersand seems like a traditional English hotel, but instead it's very cool and vibrant inside, with excellent staff, comfortable rooms and amazing details! Class!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Modern and unique with a friendly and vibrant atmosphere in a perfect location. Loved our stay in a Deluxe Suite. Easily my new favorite London Hotel

Don’t expect

Location does mean some noise from the tube running under the hotel but it kind of adds to the hotel's charm in a way.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The hotel was immaculate and the staff had such attention to detail and truly cared about making our experience so special, from staff at the front desk through to the busy bar staff, nothing was too much trouble. The rooms were a great size and had a contemporary design to them with lovely little quirks and finishing touches that included a variety of reading materials and a rubber duck for the bath! A suite upgrade really put the cherry on the top of the cake so many thanks!

Don’t expect

Given it's location in the middle of South Kensington, the traffic noise such as sirens from the emergency services could get a bit too much at times. However on the other hand the proximity to the underground and ease of access for transport was a big draw for us and we didn't mind this.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the location, decor, heated bathroom floor, pleasant staff.

Don’t expect

I would've liked better bathroom amenities: the tub/shower was awkward for entry and exiting, and they gave us one bar of soap.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

Stylish, comfy bed, lovely lobby. Fabulous service - I left my kindle and they posted it to me for free immediately.

Don’t expect

A bath would be a good addition.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Friendly, courteous staff. Free upgrade. Ideal location for the Royal Albert Hall. Lovely room. Good continental breakfast.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location, proximity to cafes, pubs and restaurants, museums, customer service, cleanliness, breakfast!

Don’t expect

The shower didn't seem hot, so the temperature could definitely be increased by a few degrees.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Staff very good. Peaceful room in the heart of London.

Don’t expect

I felt the design could've been missing, something missing. Cold look, like a pastry kitchen.

Rating: 7/10 stars

BlackSmith

Stayed on

We loved

I liked the service, location and style.

Don’t expect

I thought the size of room could've been bigger.

Rating: 7/10 stars

BlackSmith

Stayed on

We loved

The huge bed, the decor, and friendly helpful staff.

Don’t expect

I would've liked the addition of an indoor swimming pool.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

First, I loved the standard of staff engagement, cleanliness and facilities offered. Secondly the location is ideal.

Don’t expect

The bathroom size may be challenging for some.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

We liked the ambience, decor and staff. There were also lots of lovely cafes around. 

Don’t expect

We thought the Superior Room was too small. 

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

We loved the games room, the library, the cakes and the underfloor heating in the bathroom.

Don’t expect

We wanted a nice lazy lie in, but were woken up by a member of hotel staff trying to get in our room around 8.30am. We were only staying 1 night and hadn't checked out yet so we were not sure why that happened.

Rating: 7/10 stars

BlackSmith

Stayed on

We loved

Frankly, I loved everything about the Ampersand hotel. I think it's possibly the best hotel I've ever stayed in - it marries comfort with a cosy, friendly and fashionable vibe.

Don’t expect

The only thing about the Ampersand that I would change if it were possible (and it's not) is the occasional vague rumbling of the Tube which can be heard and felt.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the large comfortable room with a great bed. It was well located, easy for transport by tube (a few steps away) and the bus - out the front door and Hyde Park was only a few minutes away. It was great for some of the museums and only a few stops on the tube or bus to the West End. It is in a classy, calm part of London. The staff were super pleasant to deal with, all were lovely people. I have no complaints at all and would happily stay here again.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

We loved this hotel - we had the smallest room category, but it was so well equipped and thought out that we didn't mind (the high ceilings helped maintain a feeling of space). The bar/restaurant is a cool space with lovely food and drink - we love gin and their range is excellent, so they were on to a winner straight away. Friendly and efficient staff were also excellent, and all the standard things were done well. Proximity to the Piccadilly and Circle/District lines also makes it handy. We didn't travel with children, but we do have lots of nephews so we can spot a good day out! You could not be closer to the Natural History Museum, and the hotel itself had a games room with computer games, table tennis table and lots of board games. What make this place stand out are the little touches of individuality - the library stocked by a local independent book store was genuinely interesting, the mini bar replenished with free soft drinks (very rare at this price in London!), free umbrellas for the inevitable rain showers, the drawing room with its display of cakes and pastries to tempt you. We'd booked to stay again before we even checked out. Is there a better recommendation?!

Don’t expect

The pillows were a little thick for my preference... but that is obviously entirely personal. 'Mrs Smith' thought hers were just right!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the location directly across the road from South Kensington underground station and excellent décor and style throughout, as well as the good and very welcoming and helpful staff. Although small, the room was beautifully decorated and very well fitted out. What a joy to have free WiFi, free refreshments and good high-quality toiletries. I also had an extremely good set lunch for £12 for two courses – very good value indeed for central London and both unusual but high-quality dining in a great basement restaurant.

Don’t expect

I found the small rooms to be very small, and consequently they only have small double beds but the shape and layout of the bathroom meant that I found using the toilet was actually very awkward. I think the toilet ideally should be repositioned 90 degrees so I wouldn't have had to sit with my knees against the wall!

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

I loved the wonderful friendly staff and excellent decor.

Don’t expect

I thought the room was a little small with barely enough space to walk between the bed and the desk.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

It is in a great location and has excellent, friendly staff.

Don’t expect

I would've preferred the rates to be less!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the professional yet relaxed staff (smart shirt, waistcoat and jeans!) and general friendly, chilled-out ambience of the hotel; the beautiful, clever and stylish decor of everything – even the lifts! – and delicious breakfast, served with a smile; the incredibly comfortable beds; the fact you can have your own WiFi bubble for your room – very smart! – and the choice of in-house dining for each meal of the day; the free glass of champagne upon arrival; the fact that, as we left the hotel, one of the friendly staff checked whether we needed a taxi, or a map; and the free-to-borrow umbrellas, which came in very handy on our second day: good old English summertime!

Don’t expect

I thought the TV interface a bit clunky; it didn't seem to offer an easy-to-use or easy-to-read guide for when you're lazing on the giant, comfy beds. That really is the only negative I can think of! Some people might be bothered by the fact you can hearfeel the Tube trains running underneath, but it's very faint and actually more of an "Ooh, how interesting!" point rather than an annoyance.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the gourmet selection for breakfast at the restaurant, beautiful ambience and interior design in the whole hotel. Very peaceful, elegant and comfortable.

Don’t expect

I would've liked more information when checking about the Drawing Room and Apero restaurants.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location was fantastic, opposite South Kensington tube, and great for a lazy few days in London. The staff was faultless and couldn't do enough for you! I used the same-day cleaning service, which was very handy!

Rating: 10/10 stars

GoldSmith

Stayed on

We loved

I loved the location and space.

Rating: 9/10 stars

SilverSmith

Stayed on

We loved

The staff were exceptionally helpful and friendly and made us feel relaxed throughout our stay. Our deluxe room was spacious and had everything to make our stay really comfortable. Little touches like the cafetiere (with real coffee and milk), complimentary soft drinks plus the 'real' hairdryer and make up mirror just added that extra touch to make everything so enjoyable. The location is great as its only a minute from the tube station and museums. Perfect! Wouldn't stay anywhere else. A gem in London.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The service from the staff at this hotel was excellent. I enjoyed the leisure facilities (e.g. table tennis and gym) and dedicated in-room wifi.

Don’t expect

There was some inconsistent shower water heating occasionally.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

I booked last minute (two hours before arrival) yet everything was in place and perfect. The room, the wider facilities and the staff were brilliant.

Rating: 10/10 stars