Need to know
96, including seven suites.
11am, but flexible, subject to availability. Earliest check-in, 2pm.
Double rooms from $356.99 (£275), excluding tax at 20 per cent.
Rates usually don’t include breakfast (a full English is £14).
The gorgeous Ham Yard Theatre – all tangerine seats (176, in fact), electric-blue walls and fuchsia silk curtains – can be hired for private events. It’s a grand space, complete with a dress circle, and has its own Dive Bar (named for the neon diving lady on the wall).
At the hotel
Bowling alley, theatre, library, selection of DVDs, concierge, free WiFi throughout. In rooms: flatscreen TVs, minibars, Kit Kemp’s range of Rik Rak toiletries.
Our favourite rooms
The spacious deluxe rooms are all individually designed with their own mix of art, pattern and bright bursts of colour. The elegant, two-bedroom Terrace Suite has a vast living room (as well as its own compact kitchen, handily stocked with Sipsmith spirits). It’s home to acres of terrific textiles, and two particularly impressive beds (Firmdale hotels really know how to do a magnificent headboard). The star attraction, though, is the terrace with views of the London skyline. If you're looking for peace and quiet, ask for a room on a higher floor when booking – rooms above the terrace can be noisy in the evenings.
Bring your binoculars for checking out the neighbouring rooftops from the terrace… and your best bowling outfit.
All public areas are wheelchair accessible, and some rooms are specially adapted for wheelchair users.
All ages are welcome. Free cots and extra beds (£66 a night) can be added to rooms; babysitting is available for £20 an hour (four hours minimum). There are children's menus, books and games, and mini robes, and milk and cookies are available at bedtime.