London, United Kingdom

Ham Yard Hotel

Rates from (ex tax)$356.99

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (GBP330.00), via openexchangerates.org, using today’s exchange rate.

Style

All things bold and beautiful

Setting

Perched by Piccadilly

RUNNER-UP: BEST-DRESSED HOTEL – SMITH HOTEL AWARDS 2015

You have a new London home-from-home: Ham Yard Hotel. It has a vintage-chic bowling alley, its own screening room, an honesty bar in the library, a rooftop terrace with impeccable London views… and the whole thing’s awash with Kit Kemp’s modern British designs.

Smith Extra

Get this when you book through us:

A cocktail each at the bar

Facilities

Photos Ham Yard Hotel facilities

Need to know

Rooms

96, including seven suites.

Check–Out

11am, but flexible, subject to availability. Earliest check-in, 2pm.

Rates

Double rooms from $356.99 (£275), excluding tax at 20 per cent.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (GBP330.00), via openexchangerates.org, using today’s exchange rate.

More details

Rates usually don’t include breakfast (a full English is £14).

Also

The gorgeous Ham Yard Theatre – all tangerine seats (176, in fact), electric-blue walls and fuchsia silk curtains – can be hired for private events. It’s a grand space, complete with a dress circle, and has its own Dive Bar (named for the neon diving lady on the wall).

At the hotel

Bowling alley, theatre, library, selection of DVDs, concierge, free WiFi throughout. In rooms: flatscreen TVs, minibars, Kit Kemp’s range of Rik Rak toiletries.

Our favourite rooms

The spacious deluxe rooms are all individually designed with their own mix of art, pattern and bright bursts of colour. The elegant, two-bedroom Terrace Suite has a vast living room (as well as its own compact kitchen, handily stocked with Sipsmith spirits). It’s home to acres of terrific textiles, and two particularly impressive beds (Firmdale hotels really know how to do a magnificent headboard). The star attraction, though, is the terrace with views of the London skyline. If you're looking for peace and quiet, ask for a room on a higher floor when booking – rooms above the terrace can be noisy in the evenings.

Packing tips

Bring your binoculars for checking out the neighbouring rooftops from the terrace… and your best bowling outfit.

Also

All public areas are wheelchair accessible, and some rooms are specially adapted for wheelchair users.

Children

All ages are welcome. Free cots and extra beds (£66 a night) can be added to rooms; babysitting is available for £20 an hour (four hours minimum). There are children's menus, books and games, and mini robes, and milk and cookies are available at bedtime.

Food and Drink

Photos Ham Yard Hotel food and drink

Top Table

The restaurant’s booths give a pleasingly private air, so every table’s good. Request a spot near the kitchen if you’d like to watch the chef at work.

Dress Code

Wear something chic and minimalist, so you won’t have to fret about clashing with the perfectly patterned chairs, walls and whatnot.

Hotel restaurant

The spacious (and frequently bustling) restaurant stretches around the corner into a laid-back conservatory-esque space, bathed in natural light, and on the other side there’s a drawing room space tucked away for discreet dining (or afternoon tea, which is served all day in the drawing room and restaurant). The team mostly serves up creative takes on traditional dishes, such as roast duck with baby globe artichokes and aubergine, and Aberdeenshire sirloin with Jersey royals. For a flashback to childhood, order the strawberry Arctic roll for dessert.

Hotel bar

From chorizo sausage rolls with rapeseed mayonnaise to the Black Margarita with thyme fat-washed tequila, the bar’s menu is nothing if not inventive (and delicious). If you feel like something simpler, visit the honesty bar in the library and serve yourself.

Last orders

Breakfast is served 7–11am; snacks are available at the bar day and night. Last orders in the restaurant are usually around 10.30–11pm.

Room service

Have snacks and drinks delivered to your door 24 hours a day, and restaurant dishes during opening hours.

Location

Photos Ham Yard Hotel location
Address
Ham Yard Hotel
1 Ham Yard
London
W1D 7DT
London
United Kingdom

Planes

Touch down at London Heathrow, an hour’s drive from the hotel (or you could hop on the Picadilly tube line – it’s a direct route from the airport).

Trains

The nearest overground train station is London Charing Cross, where you can catch services around the southeast all the way to Dover. The nearest underground station is Picadilly, but you’re also walking distance from Leicester Square, Oxford Circus, Tottenham Court Road and Charing Cross, depending on where you’re travelling to or from.

Automobiles

If you do decide to drive in Central London (it’s not fun) then there’s valet parking available for £60 a day.

Worth getting out of bed for

Soho and the surrounding areas have long been the place Londoners and visitors alike have come to have fun. From the West End’s world-famous theatres to some of the city’s best eats, all London’s best bits surround you here.

Ham Yard is home to not just the hotel, but also a mini village of top-notch shops. My Cup of Tea is just the place to try and buy some of the world’s best blends, and for Rio-inspired swimwear and beach accessories, Frescobol Carioca is the spot. In the market for some high-spec specs? Ham Yard Village’s Eyewear Concierge has more than 700 in stock. Brummells of London, a ‘luxe apothecary’, stocks fine frangrances, skincare treats and more.
 

You’re not far from a host of top theatres at Ham Yard, but the Piccadilly Theatre is right next door on Denman Street. It generally shows blockbuster productions, à la Jersey Boys. Some of the world’s best shopping awaits on Regent Street, an easy walk from the hotel.

Local restaurants

For exceptional Italian food in glamorous surroundings, Ham Yard's concierge recommends you head to Bocca di Lupo: it’s ideal for lunch or dinner, and perfect for checking out your stylish fellow diners. An astonishingly ambitious restaurant, patisserie and art hub (that isn’t to everyone’s taste) Sketch is as creative as they come. Soho’s bars aren’t all about cocktails: Ham Yard Village’s Press Juice Bar serves up double-filtered, non-blended juices packed with nutrients.
 

Reviews

Photos Ham Yard Hotel reviews

Anonymous review

I've been to London countless times; as someone who comes from New York, I find there is a kindred spirit with this city that makes it both familiar and easy. There’s a great energy, exciting food, historic architecture and charming neighbourhoods – of which I wouldn't have considered Piccadilly to be one. So, when I heard that our hotel stay was just off Piccadilly Circus – the equivalent of New York’s Times Square – I hesitated. Our hotel’s name, Ham Yard, did not exactly conjure glamour. Two strikes, and we’d not even arrived. However, knowing Firmdale hotel group and loving London, we persevered. We are very happy that we did.

Away from the dirty hustle of the Theatre District and at the gritty edge of Soho is the quaint alley that is Ham Yard. As you stroll down Great Windmill Street – with its pockets of chic popping up in a few hip shops that used to be sleazier establishments – you could almost miss Ham Yard. The hotel’s ‘passage’ leads to the Yard itself, with Tony Cragg’s sculpture at its centre and a bevy of interesting boutiques radiating around it making it an interesting shopping destination in its own right. (Ahem, full disclosure – our unisex skincare brand, MALIN+GOETZ, is available at Brummells of London, straight across from the hotel’s entrance). 

Quirky, fun, luxe, artsy, comfortable – Ham Yard’s lobby, it is in a true Firmdale aesthetic. It has a very uniquely modern English look that is both cheeky and sophisticated. I am a particular fan of the choices of art. Near the elevator is a giant white-and-black wall-dominating ’clock’: a huge rectangle of many small timepieces, the hands of each moving continually to sometimes cunningly show the current time. You can stand, meditatively, and watch it for hours. There is a wonderful collage in the elevator too (consistent with the other properties) that spells out the name ‘Ham Yard’. And, I love artist Peter Clark's dog references that have come to be Firmdale classics. It all feels just right in the space. 

With its floor-to-ceiling casement window overlooking this pristine hidden courtyard, our guest room was fantastic. But the standout here is the bath. Gracious and spacious, the grey-granite ensuite has more details than I can even remember to tell you about. There’s a television with perfect surround-sound embedded in the wall, and the separate shower stall could easily fit two (hint, hint) plus there are double sinks that allow for ample and individualised morning prep time. 

While Ham Yard Hotel is a terrific addition to the many fabulous hotels London has to offer (clearly – it won Best Newcomer in the 2014 Smith Hotel Awards) the only possible criticism could be that the service in the vast ground-floor restaurant seemed to have some kinks to work out when we breakfasted there. But the best-of-British food was delicious and in keeping with a foodie scene that has become reason alone to visit London. Next time we go back, I have no doubt that the service will be up to the same standard. Wait – and there’s more. Downstairs, the Croc is the hotel's own very cool authentically retro bowling alley (ten-pin lanes are inherently cool, of course, but this one’s particularly special: the collection of bowling shoes lining the wall as you walk in took months of research to gather). The bar has psychedelic blue walls studded with countless bright-hued butterflies… and a handful of life-size crocodiles, naturally, to chime with the name.

Up on the roof, past a large portrait of the Queen, is the hotel’s inviting roof terrace – there are few better places from which to admire Soho’s rooftops, plus the leafy herb-filled garden supplies the kitchen below. As an amateur Hudson Valley gardener in New York, English gardens are (of course) an inspiration. This little suntrap does not disappoint. As you enter the fourth-floor gulp of green off of the elevator bank, there is a lovely covered (and heated) outdoor seating area. This is the real glory. The adjacent boxed parterre is anchored with a craggy old olive tree – gorgeous. I couldn’t resist getting a photo of myself on the beautiful faux bois bench (I am now on a search for one just like this) in front of this wonderful olive specimen. Beyond is a charming picket-enclosed vegetable patch, kale dusted with a light frost, and surrounded by the most delightful display of espaliered fruit trees: a picture perfect screening wall to the noisy streets below. I took a heap of photos, so you can expect our garden in Upstate New York to feel slightly more English by summer. Well, just you try and visit Ham Yard’s leafy top without taking lots of snapshots too…

The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in Ham Yard Hotel’s Guestbook below.

We loved

The room, the service, the staff, the location.

Don’t expect

Value for money!!!

Rating

Stayed on 19 Feb 2017

We loved

Loved our stay here, service is supreme we felt genuinely welcome in the hotel. Would absolutely recommend. Visited for our wedding anniversary it was the perfect treat. Can't wait to stay again!

Rating

Stayed on 13 Jan 2017

We loved

The team were very welcoming and attentive and the bowling alley in the building was brilliant. The cocktail bar was great too! The Zedel brasserie just down the road is great place for breakfast and the hotel is right in the centre of the city so you're never far from things to do and see.

Don’t expect

It's not cheap so don't go there if you're on a budget.

Rating

Stayed on 2 Oct 2016

We loved

The staff are fantastic. Amazing location. Concierge brilliant. Housekeeping brilliant. So much to do in this area. Spring restaurant.

Don’t expect

Coffee and Tea facilities in your room. An Iron in your room.

Rating

Stayed on 26 May 2016

We loved

Everything! The décor was fantastic and every room had a surprise very attentive and friendly staff. centrally placed. god value "bar snacks". Very handy for Piccadilly/West End and Shaftsbury Avenue. Nine out of 10.

Don’t expect

A cheap stay! I thought the accommodation was very expensive even by London prices. drinks in the bar also expensive. Any tea/coffee making facilities in the rooms - disappointing to me.

Rating

Stayed on 15 Apr 2016

We loved

Everything! 

Don’t expect

It's Soho so a lot of noise during the night

Rating

Stayed on 2 Apr 2016

We loved

The quirky and comfortable decor, location, and extremely attentive staff. Ham Yard Village are the shops attached to the hotel, and the tea shop has top quality tea. I've stopped ordering my tea from across the world after discovering this shop. The eye glass shop is equally top-notch. If you are a foodie Ottelonghi's Nopi is a 5 minute walk away.

Don’t expect

The bar area to be low-key over the weekends, its a hot spot.

Rating

Stayed on 2 Apr 2016

We loved

The buzz, rooms, beds, pillows, sheets, mini bar, cocktails, high tea.

Don’t expect

Porters to remember your name even after a good tip and having been there for a week.

Rating

Stayed on 11 Feb 2016

We loved

It was in a good location. The service from start to finish was excellent, even though it was during the busy Christmas period. We have stayed in two other Firmdale hotels and this was the best by far. The room was a lovely size and nicely decorated. The roof top seating area was fantastic to go and relax with a gin and tonic after a busy day shopping! I haven't got anything to add that could be better!

Rating

Stayed on 14 Dec 2015

We loved

The location, and immediate haven of peace and quiet when you enter from the chaos of Soho.

Don’t expect

Total quiet in the morning (deliveries came in below our window), but it is central London.

Rating

Stayed on 14 Dec 2015

We loved

Brilliant location for foodies and shoppers. Firmdale Hotels does it again. My equal fave hotel in a city.

Don’t expect

Any bench space in bathrooms!!

Rating

Stayed on 22 Aug 2015

We loved

The clever, quirky yet classic decor; the impeccable but friendly service; the location.

Don’t expect

Solitude; Ham Yard appears to be a very popular place for Londoners to enjoy afternoon tea and meet for drinks, so sometimes it was hard to get a table.

Rating

Stayed on 21 Jun 2015

We loved

Location. Two seconds from Picadilly, Regent Street, Covent Garden, Soho, Shaftsburry Avenue etc. The lit up trees outside. The fabulous shops located around the hotel. The bar and staff. Great cocktails. Great ambience and decor.

Don’t expect

Quiet. It's in the middle of everything so ALWAYS something going on. Book early... Very popular.

Rating

Stayed on 7 Jun 2015