If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.
Prices have been converted from the hotel’s local currency (GBP416.67), via openexchangerates.org, using today’s exchange rate.
Around the corner from still-swinging Carnaby Street, the Broadwick Soho was created by a group of friends – and luckily for them, their circle includes design whizz Martin Brudnizki. Aside from the immaculate interiors, there's a rooftop bar, an intimate Italian restaurant, and an all-day pizzeria with a coffee counter. Oasis fans will enjoy recreating the cover of (What’s the Story) Morning Glory?, shot on adjacent Berwick Street, aka Vinyl Mile (and home to a market, said to be where Londoners first shopped for formerly exotic tomatoes and pineapples).
Please note Some images of the Broadwick are currently computer generated. A full set of real-life pictures will be with us soon…
Double rooms from £500.00, including tax at 20 per cent.
More details
Some rates include breakfast.
Also
The Broadwick Soho has six adapted rooms for guests with mobility issues, as well as step-free access.
At the hotel
Free WiFi throughout, residents-only lounge, rooftop terrace, and a packing and unpacking service. In rooms: air-conditioning, Nespresso coffee machine, Dyson hairdryer, safe, bathrobes and slippers, USB and USBC charging ports, TV with casting capabilities and just-released films, free local and international calls, digital newspapers and magazines, free bottled water, not-so-mini minibar, and Ortigia bath products.
Our favourite rooms
Ensuring you’ll get a good night’s sleep in every room are Frette linens and cosy throws handwoven in the Isle of Bute. For more space and your own balcony, book a Balcony Suite – or skip the many Soho spots below and stick with your own antique-brass elephant-shaped cocktail bar in one of the suites.
Packing tips
Leave plenty of suitcase space for your Soho shopping haul – Liberty London is around the corner, as are boutiques by fashion faves Rag & Bone and JW Anderson.
Also
The guest lounge on the ground floor has a fireplace for reading beside, vinyl to spin and a Murano chandelier from the Seventies to admire. It’s open from 7.30am until 1am (Soho favours the night owl).
Children
All ages are welcome at the Broadwick Soho and accoutrements such as changing mats, nappy bins and highchairs can be added to your room on request; rollaway beds can be added to suites. Babysitting can also be arranged.
Sustainability efforts
The restaurant teams have brushed up on the provenance of every ingredient, selecting suppliers based on their sustainability, fair-trade and animal-welfare creds. The minibars are stocked with local products, most of which are packaged responsibly. All of the cooking oil and coffee pods are recycled, too.
Book out the private dining room, find a nook in the, er, Nook or head up to the roof for sundowners and skylines.
Dress Code
Stylish Soho threads (beyond Ben Sherman).
Hotel restaurant
Dear Jackie is a stylish Italian, with Murano lights, red silk walls, snug booths, perfect for date-night dinners. At street level, Bar Jackie serves breakfasts and bomboloni, and there’s a terrace for alfresco pizzas come lunchtime. Food is also served at rooftop bar Flute, named for the 19th-century woodwind-instrument maker once based on Broadwick Street.
Hotel bar
Bar Jackie has an espresso counter for guests to stand and pretend to be Italian at. Up at maximalist Flute on the roof, the decor (onyx counters, animal prints, cork walls, mirrored ceilings) does its best to compete with the 180-degree views of London.
Last orders
Dear Jackie opens from 5pm to midnight (1am on Friday and Saturday). Breakfast is served at Bar Jackie from 7.30am to 11am; an all-day menu runs until midnight (1am on Friday and Saturday). Flute’s hours are noon to 12.30am (1.30am Thursday to Saturday).
The Broadwick is named after the Soho street it’s on in central London.
Planes
All of the capital’s airports are within easy enough reach – City and old-favourite Heathrow are closest. Transfers can be arranged on request, or you can hop in a black cab or app-summoned taxi.
Trains
The nearest Tube stop is Tottenham Court Road, which is on the swift Central line, as well as the Elizabeth line for hooking up with Heathrow and the Home Counties. Other nearby Tube stations include Oxford Circus, Piccadilly Circus and Leicester Square.
Automobiles
The clue’s in the postcode (W1): with a setting this central, wheels will be redundant (and a nuisance).
Worth getting out of bed for
Once-gritty Soho is now a neighbourhood of gleaming storefronts, much-hyped hangouts and far more salubrious streets – and the newly paved-with-gold roads are home to cute boutiques: cult apothecaries (Le Labo and Aesop), cult fashion labels (Ba&sh, Axel Arigato) and cycling-nut shops (Rapha). It’s an excellent choice for visitors hoping to enjoy London’s nightlife without the taxi home, with pubs spilling out onto the streets, raved-about restaurants and craft cocktail bars on every corner. Equally attractive neighbourhoods await in every direction, whether Fitzrovia to the north, Marylebone to the north-west or Mayfair to the west. For street-food eats, go hungry to Berwick Street Market and follow the queues.
Local restaurants
Alan Yau’s dim-sum temple Yauatcha is helpfully on the same street as the hotel, as is the original outpost of carnivore and pyromaniac haven Temper. In what was once the politician-patronised Gay Hussar on Greek Street, Noble Rot is as notoriously good as ever, with food that is definitely still in date.
Local cafés
Vegetarians will find a sanctuary (and delicious salads) at Mildred’s, which has been championing plants since long before it was popular.
Local bars
Soho has every form of drinking den required, from borderline-grotty pubs (the John Snow; no relation to HBO’s most famous bastard), somewhere you can dance on the tables (Archer Street), a swish (and quiet) hotel bar (Ham Yard Hotel) and rooftop terraces (Aqua).
Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this happening new hotel in London and unpacked their Axel Arigato trainers and apothecary scents, a full account of their city break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside the Broadwick Soho…
Newly sleek Soho is more salubrious than ever and the Broadwick is a shining addition to its regeneration. With eye-popping interiors care of maximalism king Martin Brudnizki, the hotel brings yet more bars and restaurants to existing-nightlife-hub Soho, on the corner of Broadwick and Berwick Streets. The latter is famous for its market, dating back to the 1880s and now one of the capital’s premier dispensers of street food, having long since enlightened Londoner tastebuds – it’s said to be where the first tomatoes and pineapples were sold.
We’re not sure who Jackie (who the hotel’s restaurant is named after) is, but it sounds like she’s down for a good time, catering for everything from morning espressos at the counter and midday pizzas to an afternoon granita. Come evening, Dear Jackie takes over for snug Italian suppers after aperitivi from the motherland. The Broadwick Soho’s symbol is an elephant, selected for its loyalty, intelligence, family values and empathy. The outré decor extends to pachyderm-shaped cocktail bars in some of the suites, made in Jaipur from antique Indian brass. An elephant never forgets – and neither will you.
