Tulum, Mexico

Be Tulum

Rates per night from$825.94

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (USD825.94), via openexchangerates.org, using today’s exchange rate.


Haute hippie


Cosmic corner of the Yucatán

Follow a series of hanging lanterns through winding jungle pathways to your suite at Be Tulum. The hotel, which nestles in a tropical forest on the edge of the Caribbean Sea, is a chic castaway’s dream. On the beach you’ll find daybeds beneath palm-thatched palapas, plus weathered wooden tables for sunset dinners. Inside the rooms, cowhide rugs, leather butterfly chairs and stand-alone bath tubs add panache. 

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Photos Be Tulum facilities

Need to know


Sixty-four, all suites.


Noon. Earliest check-in, 3pm.


Double rooms from $825.94, excluding tax at 19 per cent.

More details

Rates include an American breakfast (juices, coffee, fruit, eggs, cereal, etc).

At the hotel

Pool, beach, spa, yoga studio, on-site parking and free WiFi. In rooms: iPod docking station, air-conditioning, alarm clock, bathrobes and hair dryer.

Our favourite rooms

For epic sunsets over the lagoon of Sian Ka’an, honeymooners should consider an Ocean Suite. Some first-floor rooms come with a private pool, and second-floor digs get a bath tub. The Ocean Suites, however, have both – and a balcony to boot.


Pools are rare in Tulum, as the hotels are all just a quick shuffle to the sand. Be Tulum, however, has two infinity pools – just in case you need a dip to break up the two-minute walk between the bar and the sea.


Be Tulum’s Yään Wellness Energy Spa isn’t your run-of-the-mill, primp-and-polish beauty parlor. Experience indigenous therapies, like Mayan herbal baths and clay treatments. Intrepid spa-goers should consider a ceremonial temazcal – a pre-hispanic sweat lodge.

Packing tips

Bring mucho dinero, not because food and drink are expensive, but because cash is king in Tulum. Most places will accept either pesos or US dollars, but hotspots like Hartwood won’t take your plastic.


Yoga Shala, the hotel’s haven for hatha and vinyasa, is in a pavilion that’s perched above the trees. There are classes everyday at 9.30am.


As laid-back as this bohemian abode is, it’s a grown-up version of casual (more barefoot tequila shots; less barefoot toddlers). Kids over 12, however, are welcome to stay.

Food and Drink

Photos Be Tulum food and drink

Top Table

Maresías has indoor and outdoor seating. Feeling the sand between your toes as you feast on seafood makes a beachside table the obvious choice.

Dress Code

You can do no wrong in a kaftan and Ray-Bans. Crocheted-anything and fringed-everything are other sartorial rules to live by. As for guys, breezy shirts with a few buttons undone are ideal.

Hotel restaurant

It’s Mediterranean-meets-Mexico at Maresías, Be Tulum’s in-house restaurant. Chef Gabriel Rodríguez prepares his seafood (lobster, scallops, seared tuna and more) with fresh herbs and spices that he grows on the hotel grounds. The decor – sun-baked wood, antique anchors and wild flowers arranged in glass jars – sets the tone for this pared-down and deliciously unpretentious eatery. Call it ‘castaway cuisine.’ 

Hotel bar

Chiringuito, the hotel’s beachside lounge, serves up cocktails and light eats (ceviches, salads and more) from noon until 9pm. If your timing’s right, you may catch a live band or a DJ – a nice accompaniment for mojito-sipping. 

Last orders

Breakfast runs until 10am and dinner at Maresías ends at 9pm. Tulum certainly isn’t the ‘city that never sleeps,’ but with such an accessible beach, who would want to waste the daylight?

Room service

Can’t part from your poolside hammock? Order chow to your room from the Maresías menu during restaurant hours.


Photos Be Tulum location
Be Tulum
Carretera Tulum-Boca Paila Km.10


Fly into Cancún International Airport (www.cancun-airport.com), which is about a two-hour drive from the hotel. Take your pick of airlines that fly direct from the US, including JetBlue (www.jetblue.com), American (www.aa.com) and United (www.united.com). From London, British Airways (www.britishairways.com) and Virgin Atlantic (www.virgin-atlantic.com) have non-stop flights out of Gatwick (www.gatwickairport.com).


Plan on planting yourself in Tulum? If so, a car isn’t necessary. The hotel can arrange an airport transfer and Tulum itself has one main road. Catch a cab to local restaurants and bars, or cruise there on a bicycle. However, if you’d like to take a day trip to colonial Mérida or to explore the ruins in Cobá, your own wheels would be ideal. Be Tulum has free on-site parking.

Worth getting out of bed for

Beyond the beach, Tulum is an archaeological and geographical wonderland. The ruins of Tulum stand on limestone cliffs and date back to the 13th century. Wander the grounds and snap shots of an ancient castle, an old-world temple and loads of sunbathing iguanas. Your adventures at Aktun Chen Natural Park will be of the subterranean variety. There, you can snorkel in an underground river (bonus: legend has it the waters have youth-enhancing powers) and hike through an underground cave. Or, venture to Sian Ka’an Biosphere Reserve, where you can go fly-fishing, as well as bird watching from a kayak.

Back in town, hit up the shops along the main beach road. Forgot your favourite kaftan? Josa Tulum (+52 984 108 3625) has enough silky garbs for your entire trip. Over at Coqui Coqui (+52 984 168 1602), browse perfumes with hints of coconut, orange blossom and tabacco. You can even pick up a fashionable bottle of mosquito repellent in a citronella scent. Next door, pop into Mr Blackbird (+52 984 114 3796), a tiny jewellery shop with sand for floors and raw gemstone accessories. 

Local restaurants

Tulum is quickly becoming a food-focused destination. Just look at Hartwood. They don’t have an electric appliance on the property, but they do have lines of up to two hours. This haven for sustainability, which does all its cooking by wood-fired grill and oven, serves spear-caught fish and an all-organic menu.

Another see-and-be-seen eatery is Casa Jaguar (+52 998 222 2749). Come for the garlic butter camarones, stay for the bohemian forest decor. For old-school Tulum, stop by Zamas (+52 984 877 8523), which was one of the first restaurants in town. Order their specialty – juevos rancheros made with a crispy tortilla.  

Local bars

It’s impossible to visit Gitano (+52 984 188 2184) and not be mesmerized by the shimmering disco ball that hangs beneath the palm trees. In fact, this bar/restaurant/dance destination has a boozy nod to the 70s-inspired sphere on their cocktail menu. The Gypsy Disco – a mixture of mezcal, white rum, lime and basil grenadine – will make you want to boogie. 



Photos Be Tulum reviews

Anonymous review

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this boutique hotel on the Riviera Maya and unpacked their organic bug spray and designer friendship bracelets, a full account of their beachside break will be with you. In the meantime, to whet your wanderlust, here's a quick postcard from Be Tulum in Mexico …

Ask yourself, when was the last time I fell asleep in a beanbag chair? Another important quandary: how often do I wander the jungle barefoot? If you’re drawing a blank, you must roll up your best eco-cotton attire, grab a pair of peace beads and get thee to Be Tulum.

Ok fine, even if you're not the peace-bead-toting type, this is still a, dare we say, magical destination. Unlike the massive resorts and all-you-can-eat buffets that lie just a couple hours north in Cancun, Be Tulum is small (only 20 suites) and authentic. The hotel is built between native palms and the chef at the on-site restaurant grows ingredients on the grounds. At the spa, many treatments incorporate ancient Mayan healing techniques that have been handed down through generations. For example, the Energetic Limpia uses copal smoke, indigenous herbs and egg absorption to restore mental, emotional, spiritual and physical health (well, at least that's the promise). There are also hot and cold massage pools filled with water from the Yucatán's natural sink holes, as well as open-air yoga.

Who knows, stay for a weekend at Be Tulum and you just might find your inner moonchild. Namaste.

The Guestbook

Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in Be Tulum’s Guestbook below.

We loved

The jungle setting was amazing and we loved the short walk through the palm trees down to the beach. The staff were very helpful and friendly and we felt very relaxed during our time there. We also enjoyed the evening live music, particularly the flamenco guitar band, whilst having a drink at the bar.


Stayed on 9 Apr 2018

We loved

We loved the architecture and the intimacy created with the jungle landscaping. The food was amazing, and the staff was accommodating. There are plenty of things to do and different atmospheres for drinks and dining. Rosa Negra was a fantastic restaurant nearby.

Don’t expect

Don't expect too much privacy. We paid for a jungle suite with a private pool and outdoor tub. We did not realize that every room with a private pool has another room on top of it with a balcony overlooking your private pool and tub. So your privacy and the noise level in your room is dependent on the courtesy of the guests above you.


Stayed on 20 Jan 2018

We loved

Everything! The grounds are gorgeous, the rooms are perfect! Such a perfect place for a romantic getaway! You can't go wrong with any of the food in Tulum! Foodie heaven!

Don’t expect

Exciting nightlife


Stayed on 2 May 2017