Luxury holidays in London's West End

Known informally as Theatreland, London's West End is arguably at the heart of all the action — if by action you mean shopping, eating, drinking, cinemas and theatres. Oxford Street, Regent's Street and Carnaby Street (home to Liberty's department store) is one of the world's premier concentrations of fashion outlets, formerly seedy Soho was and still is party central, while Mayfair is home to more upscale addresses. Shaftsbury Avenue is as good an artery as any through this vibrant maelstrom, with dazzling exits into Chinatown, Soho, Picadilly Circus and Covent Garden's Seven Dials.

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