Best boutique and luxury hotels in Central London

Sift through our hand-picked selection of boutique and luxury hotels in Central London, where you’ll find hidden haven’s in Covent Garden, ornate mansions in Mayfair and the best of Soho’s stylish stays.


West End   Marylebone   Bloomsbury   Piccadilly

  1. London, United Kingdom

    Kettner's

    Style

    Behind closed doors

    Setting

    Sleaze-to-yes-please Soho

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of wine

    Price per night from (ex tax)$294.60

  2. London, United Kingdom

    The Kensington Hotel London

    Style

    Regal and ravishing

    Setting

    Sumptuous South Ken

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A room upgrade to the next category (subject to availability), early check-in and late check-out, and a drink each in the K Bar; GoldSmiths will also get two free tickets to a current Victoria & … more

    Price per night from (ex tax)$309.33

  3. London, United Kingdom

    Henrietta Hotel

    Style

    Literary heir

    Setting

    Cornering the London market

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Two free cocktails from the bar a stay and VIP access to the Experimental Cocktail Club's bars

    Price per night from (ex tax)$312.49

  4. London, United Kingdom

    11 Cadogan Gardens & the Chelsea Townhouse

    Style

    Sloane Ranger

    Setting

    The village borough

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Full English breakfast for two; Smiths staying in suites also get a half bottle of Laurent Perrier and a free extra bed; those staying in an apartment will get one breakfast hamper and the half b… more

    Price per night from (ex tax)$326.59

  5. London, United Kingdom

    The Mayfair Townhouse

    Style

    Fine and dandy

    Setting

    Louche-to-luxe Half Moon Street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    One cocktail for each guest in the Dandy Bar

    Price per night from (ex tax)$333.04

  6. London, United Kingdom

    NoMad London

    Style

    Court of appeal

    Setting

    A pirouette from the Royal Opera House

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Two signature NoMad cocktails in your room on arrival

    Price per night from (ex tax)$359.05

  7. London, United Kingdom

    Como Metropolitan London

    Style

    Zen in the city

    Setting

    Park-side

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Full-English breakfast, £20 spa voucher and a gift box; if you’re booking a Junior Park Suite or higher, you’ll also get a bottle of champagne

    Price per night from (ex tax)$361.10

  8. London, United Kingdom

    Nobu Hotel London Portman Square

    Style

    Omakase for the eyes

    Setting

    East meets West End

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A welcome cocktail each in the lounge

    Price per night from (ex tax)$372.46

  9. London, United Kingdom

    Charlotte Street Hotel

    Style

    Arty-smarty English eccentric

    Setting

    Bang-central Bloomsbury

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Cocktails for two in the hotel bar

    Price per night from (ex tax)$372.46

  10. London, United Kingdom

    Haymarket Hotel

    Style

    Witty British bolthole

    Setting

    Theatreland thoroughfare

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Cocktails for two in the hotel bar

    Price per night from (ex tax)$407.18

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