Best boutique and luxury hotels in Central London

Sift through our hand-picked selection of boutique and luxury hotels in Central London, where you’ll find hidden haven’s in Covent Garden, ornate mansions in Mayfair and the best of Soho’s stylish stays.


West End   Marylebone   Bloomsbury   Piccadilly

  1. London, United Kingdom

    Artist Residence London

    Style

    Home is where the art is

    Setting

    Refined Regency street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of Bramley hand wash

    Price per night from (ex tax)$178.87

  2. London, United Kingdom

    Lime Tree Hotel

    Style

    Allotment-garden glam

    Setting

    Belgravia’s prettiest street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of Bramley body wash

    Price per night from (ex tax)$184.12

  3. London, United Kingdom

    The Standard, London

    Style

    Brute-y sleep

    Setting

    Swinging King's Cross

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A Sweet & Savoury welcome amenity, two bottles of water and late check-out till 2pm

    Price per night from (ex tax)$230.42

  4. London, United Kingdom

    The Zetter Marylebone

    Style

    Grand tour throwback

    Setting

    Steps from Selfridges

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A cocktail each in the lounge

    Price per night from (ex tax)$255.67

  5. London, United Kingdom

    Dean Street Townhouse

    Style

    Art-house hideaway

    Setting

    Sociable, sexy Soho

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of wine

    Price per night from (ex tax)$268.30

  6. London, United Kingdom

    Number Sixteen

    Style

    Fun, fresh townhouse

    Setting

    South Ken side street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A glass of champagne per guest

    Price per night from (ex tax)$271.45

  7. London, United Kingdom

    The Bloomsbury

    Style

    Literary decadence

    Setting

    Leafy, lively, luxe

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A room upgrade (subject to availability) and either a cocktail or glass of champagne each in the Coral Room

    Price per night from (ex tax)$276.19

  8. London, United Kingdom

    Dorset Square Hotel

    Style

    Good Lord’s

    Setting

    Marvellous Marylebone

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Cocktails for two in the hotel bar

    Price per night from (ex tax)$284.08

  9. London, United Kingdom

    Knightsbridge Hotel

    Style

    Flamboyant fabrics

    Setting

    A hop from Harrods

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A glass of champagne per guest

    Price per night from (ex tax)$291.66

  10. London, United Kingdom

    Hazlitt's

    Style

    Discreet, distinctive, historic

    Setting

    Insiders' Soho

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of red or white wine if you're staying in a club or superior double, or prosecco if you've booked a deluxe room, junior suite or the Duke of Monmouth.

    Price per night from (ex tax)$293.55

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