Best boutique and luxury hotels in London

Discover our carefully curated collection of the best hotels in London, including Mayfair's art deco mansions, Soho's sought-after night spots, and antiquated pubs with rooms across the capital.

  1. London, United Kingdom

    The Franklin

    Style

    Venice via Kensington

    Setting

    Swellegant SW3

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A £50 hotel credit, to spend onsite

    Price per night from (ex tax)$287.79

  2. London, United Kingdom

    No.5 Maddox Street

    Style

    Fit-for-a-film-star pied-à-terre

    Setting

    Mayfair’s Maddox Street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A branded, reversible canvas tote

    Price per night from (ex tax)$272.74

  3. London, United Kingdom

    The Portobello Hotel

    Style

    Well-to-do wild child

    Setting

    A meander from the market

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A free room upgrade (subject to availability) and a bottle of Green & Spring hand sanitiser

    Price per night from (ex tax)$272.08

  4. London, United Kingdom

    Henrietta Hotel

    Style

    Literary heir

    Setting

    Cornering the London market

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Two free cocktails from the bar a stay and VIP access to the Experimental Cocktail Club's bars

    Price per night from (ex tax)$260.65

  5. London, United Kingdom

    The Ampersand Hotel

    Style

    Musing on museums

    Setting

    Cultured Kensington

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A glass of champagne each and a box of petits fours in your room

    Price per night from (ex tax)$259.25

  6. London, United Kingdom

    The Standard, London

    Style

    Brute-y sleep

    Setting

    Swinging King's Cross

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A welcome gift, two bottles of water and late check-out till 2pm

    Price per night from (ex tax)$259.15

  7. London, United Kingdom

    The Groucho Club

    Style

    Cool Britannia

    Setting

    London’s raffish heart

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of club wine

    Price per night from (ex tax)$255.28

  8. London, United Kingdom

    The Zetter Townhouse Clerkenwell

    Style

    Modish magpie's nest

    Setting

    Cockney-turned-chic Clerkenwell

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A selection of cake bites

    Price per night from (ex tax)$235.40

  9. London, United Kingdom

    The Zetter Townhouse Marylebone

    Style

    Grand tour throwback

    Setting

    Steps from Selfridges

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A plate of warm, homemade madeleines

    Price per night from (ex tax)$235.40

  10. Hampton Court, United Kingdom

    The Mitre Hotel

    Style

    The royal inn crowd

    Setting

    Peering over the palace

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A Signet Spritz (a zesty concoction of Lemon Drizzle gin, grapefruit, sparkling wine and honey) for each guest

    Price per night from (ex tax)$231.67