Discover Firmdale boutique hotels in London, United Kingdom

  1. London, United Kingdom

    Haymarket Hotel

    Style

    Witty British bolthole

    Setting

    Theatreland thoroughfare

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Cocktails for two in the hotel bar

    Price per night from (ex tax)$407.16

  2. London, United Kingdom

    Ham Yard Hotel

    Style

    All things bold and beautiful

    Setting

    Perched by Piccadilly

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A cocktail each at the bar

    Price per night from (ex tax)$561.81