Press and PR priestess
A former journo and copywriter, Rowena helped launch Smith in the southern hemisphere as a senior account manager at Sydney PR firm Liquid Ideas. After years of luxe parties, chic sports events and delectable food and wine (including having to don a dirndl in the name of Bavarian Bier), Rowena jumped ship to push the pleasures of Smith full time. When travelling, Ro loves trawling markets, hunting down gourmet treats and bedding down in boutique hotels. New York, Italy and south-east Asia all get her vote, with South America’s beguiling beats currently beckoning.