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Hotel Highlights

  • Front-desk DJs and performance art
  • Burgers and shakes at the retro-fabulous diner
  • The slick Sunset Strip social scene


Located at the heart of the Sunset Strip, The Standard, Hollywood hotel is a supremely stylish and achingly hip hideaway, with a space-age bachelor pad-style lobby that featurs extra-deep shag carpeting, hanging eggshell chairs and nearly nude models lounging in glass boxes. There’s also the fabulous pool with a blue-astroturfed terrace. Rooms vary in size, but almost all include either a balcony or patio looking out over Sunset or poolside.

Smith Extra

Here's what you get for booking The Standard, Hollywood with us:

A cocktail voucher for two to use any time during your stay


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The Standard Hollywood - Los Angeles - United States

Need To Know


137; two suites.


2pm. You can sometimes check out even later, although this is subject to availability and there may be a half-day charge.


Double rooms from $279.00, excluding tax at 15.7 per cent.


You can have an extra bed in the room for US$50 a night. There are some smoking rooms, otherwise smoking is only permitted in outdoor areas.

At the hotel

King-size platform beds, free cable Internet connection and minibars in rooms; shop, barber, front-desk DJ, WiFi, performance art, valet parking.

Our favourite rooms

The popular 'X-Large' corner rooms – they're bigger and have great balconies. 'Sunset' rooms on the second and third floors have views of Sunset Boulevard and the Hollywood hills; most have a balcony or patio. 'Medium' rooms all have a patio or balcony, and more attractive views over the city or poolside; go for a city view if you want a quieter room, as rooms facing the pool can be noisy. 'Large' rooms have two double beds and private balconies with LA views to die for. The suites are killer, with wrap-around balconies, panoramic city views and a shower big enough to throw a small party in.


The heated pool on the rooftop is generously accessorised with Richard Schultz loungers and inflatable water toys – and surrounded by blue astroturf.

Packing tips

Lots of swimwear. Leave the dress suits at home, you'll feel totally out of place wearing one here. Massive shades, however, are vital for poolside and street cred.


Your furry friend can stay for free: just let the hotel know they're coming in advance.


The Standard is not particularly suited to families, but baby cribs can be provided free of charge and babysitting can be arranged. Rates start at $15 an hour, with a four-hour minimum booking.

Food and drink

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The Standard Hollywood - Los Angeles - United States

Hotel Restaurant

The restaurant, just off the lobby near the hotel entrance, is styled as an ultra-hip diner, with overstuffed leather booth seating and a high counter and dishes up international comfort food, from sushi to lasagne via the great American burger.

Hotel Bar

The Standard Lounge's subtle 70s disco vibe has made it a popular postmodern venue with the beautiful people of LA. Laid-back tunes and live DJs make those signature martinis slip down dangerously fast.

Last orders

The bar winds it down at 1.30am, but the diner stays open 24/7.

Room service

24 hours, with the same menu as the diner.

Smith Insider

Dress code

Keep it casual – and a little bit sexy.

Top table

Cosy up in one of the semi-circular booths, or take a poolside café table in the glorious Californian sunshine.

Local Guide

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The Standard Hollywood - Los Angeles - United States
Eat, drink, see, do: local favourites and more…

Local restaurants

Chateau Marmont (+1 323 656 1010) on Sunset Boulevard has a restaurant every bit as glamorous as the famous hotel; try the Kobe beef burger and ask for a table in the patio bar. Dakota (+1 323 769 8888) at the Roosevelt hotel on Hollywood Boulevard is a dark and dramatic steakhouse with brown velvet seats and a dressed-up retro feel. LA’s best Mexican food can arguably be found at family-owned El Cholo at 1121 South Western Avenue (+1 323 734 2773), where the menu has changed little since 1927. Gwen Stefani and Jake Gyllenhaal are fans of Mozza (+1 323 297 0101) on North Highland at Melrose Avenue, a buzzy, high-brow pizzeria with top-notch Italian fare.

Local cafés

On Sunset, the Fountain Coffee Room at the Beverly Hills Hotel has a 1940s retro atmosphere from the golden age of film. For wonderful space-age ‘Googie’ architecture and decent coffee, try Norms on North La Cienega Boulevard in West Hollywood.

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Sassy Sunset Strip

The Standard, Hollywood

8300 Sunset Boulevard, Los Angeles, CA 90069, United States


LAX is around 30 minutes from the hotel. British Airways ( flies daily from London Heathrow. Other airports within driving distance include Burbank, John Wayne, Ontario or even Long Beach.


Union station is about half an hour away; the Glendale Amtrak station is a bit closer – 20 minutes by car.


Having a car is practically a necessity in Los Angeles. A valet parking service is available at the hotel for $34 per night.


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The Standard Hollywood - Los Angeles - United States
The Standard, Hollywood
The Standard, Hollywood 8300 Sunset Boulevard Los Angeles 90069 Los Angeles United States

Anonymous review

Rating: 10/10 stars
She lies before me, wearing almost nothing, stretching out indifferently as I approach... suddenly, Mrs Smith’s elbow makes sharp and pointed contact with my ribs. We are checking into one of Andre Balazs’ hip cheap-chic Californian hotels, the Standard Hollywood, and behind the reception desk is a glassy-eyed model reclining in an aquarium sans eau, successfully ignoring us as well as the tattooe…
Read more

The Standard, Hollywood

By Mr & Mrs Smith.

She lies before me, wearing almost nothing, stretching out indifferently as I approach... suddenly, Mrs Smith’s elbow makes sharp and pointed contact with my ribs. We are checking into one of Andre Balazs’ hip cheap-chic Californian hotels, the Standard Hollywood, and behind the reception desk is a glassy-eyed model reclining in an aquarium sans eau, successfully ignoring us as well as the tattooed/pierced goth-rock band checking in at the same time. Cacti on pastel pebbles; egg-shaped cushions on a shag-pile rug; grey carpet adorning the walls and ceiling (very Gracelands); a trance DJ spinning the mood; a professional photographer and a clutch of models breezing by… There's no doubt about it – we are in Hollywood. From here, we have access to LA’s best bars, restaurants, shopping, business deals and beautiful people.

We leave the lobby with its soft, low-slung furniture and hanging Perspex bubble chairs (all occupied by young LA wannabes peering at their iBooks), and we make our way to the mauve padded wall that houses the elevator that will take us to our third-floor room. In the corridor, a dozen or more sprightly, dolled-up Hollywood hopefuls form a line, waiting nervously to be screened in a neighbouring room for a would-be blockbuster. A kingsize bed greets us, as does a flatscreen TV in a space far bigger than I had expected at a hotel in the middle of Los Angeles. What are absent are the usual Californian-hotel swathes of decorative linen and massive fluffy cushions – when it comes to furnishings, the Standard demonstrates ‘less is more’ at its best.

Mrs Smith and I have a habit of immediately making an untidy mess of our hotel rooms but, thankfully, here there isn't much to misplace. Somewhat disappointed at breaking a long-standing habit, we crash onto our surprisingly comfortable bed and, from here, I clock a chair-shaped cushion in the corner of the room that could prove a useful prop for romantic activities. En route to the shower, I notice a mini-bar complete with guides to LA, snacks, and even the Standard’s own brand of condoms – these have thoughtful diagrams on their boxes, for those who find themselves short of inspiration. We also discover useful items such as a CD player, dimmer switches on bedside lights and, in place of the usual bible in the bedside drawer, a torch – a different take on the guiding light principle?

The bathroom is pretty basic – the tub is big enough for two, but only if you’re Ken & Barbie, not their life-size counterparts as spotted in the lobby. But then the Standard isn’t about a spend-all-day-and-night-locked-in-your-room break. This hip hotel is in the heart of Hollywood’s social scene and an Amex card’s throw of the glittering Californian nightspots one reads about in lifestyle magazines. With Los Angeles at your feet, this is where you come to broker big showbiz deals or party until the press proposes it’s time for rehab. And to shop till you drop; the designer boutiques of Rodeo drive are nearby. We drive down Robertson Avenue, the hottest retail-therapy stretch, and pass the Ivy restaurant, as well as serried ranks of hot young thangs toting Kate Spade, Ghost and Lisa Kline shopping bags. At an intersection, one poseurette in a jet-black jogging suit demonstrates the always-auditioning culture in this town, by stretching in a carefully choreographed look-at-me way, while waiting for the traffic lights to change.

The hotel bar, the Standard Lounge, is one of LA’s hippest nightspots, and is active even on Sunday night, packed with partygoers lapping up the sounds from a house DJ, while a Tyra Banks-alike waitress picks up empty glasses. Was that Nelly Furtado brushing by? Isn’t that guy in one of the soaps? Such is the scene.

To those who like to squeeze the most out of the evening offerings, I can recommend the hotel’s restaurant as somwhere to recover. Set up like a Western diner with windows peering onto Sunset Strip, it serves great breakfasts (try the pastries and Mexican-style omelettes). While enjoying a most-excellent muesli, honey and wild berry mix, Mrs Smith and I are even treated to some live entertainment: a tall, big-haired diva in the lobby having a tantrum, throwing her fur coat and baggage into the arms of her assistant as they wait for their overdue limo. It seems an appropriate start to a day in Hollywood.

While I make quick use of the business centre, resplendent with leopard-print carpet, Macs, PCs, and a blue chandelier, Mrs Smith relaxes by the pool, warmed not only by the winter sun but also by a battery of gas heaters, which wouldn’t earn the approval of Al Gore, the current documentary-making toast of Tinseltown. Still, this is one of the best city pools around, with lots of space, vast views of downtown and Beverly Hills, plenty of sun loungers, and a see-through wind-breaker wall – it seems a shame not to take full advantage of this blue-astroturfed setting, despite how un-PC as those villainous global-warming outdoor heaters are.

We love the Standard Hollywood for its energy – no wonder it’s a favourite with young folk; it’s the ideal base for stargazing, be it in the lobby, in the bar or on the streets. And it wasn’t just us doing the analysing; in this looks-obsessed society, you'll be critically reviewed by everyone you pass. You can’t help but do the same. And boy is it fun.

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