Los Angeles, United States

The Rose Hotel

Rates from (ex tax)$315.00

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (USD359.10), via openexchangerates.org, using today’s exchange rate.


Bad girl made good


Bang on the Boardwalk

Situated just steps from the famous Boardwalk, The Rose Hotel is a low-key surfers’ lodge with artistic flair: designed with creatives in mind, it’s an ideal antidote to LA glossiness. Stay in understated, Shaker-style rooms (kitted-out with striped rugs, polished wood floors and enormous, shuttered windows); make friends with the beach-mad staff over a cup of steaming Stumptown coffee; grab a board from reception and get your daily dose of vitamin sea.

Smith Extra

Get this when you book through us:

A free, four-hour bike hire for two


Photos The Rose Hotel  facilities

Need to know


15, including seven suites.


11am. Earliest check-in, 3pm. Both are flexible, subject to availability. If you arrive before 3pm, you’ll be given coffee and croissants and have free use of the showers and luggage-storage facilities.


Double rooms from $315.00, excluding tax at 14 per cent.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (USD359.10), via openexchangerates.org, using today’s exchange rate.

More details

Rates include free WiFi and a Continental breakfast of Sugarbloom Bakery croissants and Stumptown coffee.


Property developer (and Venice Beach’s famous founder) Abbot Kinney allegedly built the Rose as his personal brothel nearly a century ago; today, the hotel nods to its hedonistic past with cheeky nude photographs adorning the walls – keep your eyes front if you’re prone to blushes.

At the hotel

Breakfast room, communal lobby, outdoor courtyard. In rooms: air-conditioning, iPod dock and Aesop bath products. Some rooms have a TV, a terrace or tea- and coffee-making kit.

Our favourite rooms

All Rose’s rooms are decorated in understated Americana style with a dose of mid-century modernism: whitewashed walls show off simply-framed modern art; polished wooden floors are scattered with hand-woven rugs; squashy armchairs are tucked into corners… High-rollers should opt for the Pacific Penthouse, which – true to its name – has Instagram-perfect views of the ocean from its plantation-shuttered windows. Those on a budget should book into one of the cheaper rooms (be warned: you’ll need to share the bathroom with other rooms across the hall), while families will appreciate the extra space and kitchenette of the Abbot Kinney Suite. Some rooms have fully-furnished balconies perfect for ocean view-gazing and people-watching; ask the Smith24 team when booking.


There’s no dedicated spa, but resident masseuses Kaoru and Evangeline are a dab hand at kneading out knots after a day’s surfing.

Packing tips

A pair of sturdy jeans for skateboarding, cycling and Boardwalk-strolling (if you’re DIY-friendly, give them a dip in the ocean for an authentic salt-bleaching).


As most of the rooms are upstairs and there’s no lift, the hotel isn’t well-suited to guests with mobility issues.


All ages are welcome. Baby cots can be added to all rooms free of charge. There’s no babysitting or kids club, but children over six can try surfing lessons.


The Rose uses ecologically-sound cleaning kit and lightbulbs, and environmentally friendly Aesop bath products. Where possible, all food is locally sourced, organic and fair trade.

Food and Drink

Photos The Rose Hotel  food and drink

Top Table

Sit beside the enormous windows for the best view of Venice’s bustling Boardwalk and the golden sands beyond.

Dress Code

Anything goes – you may want to have your wetsuit ready under your togs, so you can head straight to the beach.

Hotel restaurant

The Rose does a daily breakfast to set you up for a day’s beach exploration. Grab a seat at the long, communal table in the lobby and sample fresh croissants from the local Sugarbloom Bakery, washed down with top-notch Stumptown coffee; if you’re feeling virtuous (or guilty after one too many Boardwalk donuts), ask for a veggie-filled ‘Moon Juice’ to be delivered from the health bar down the road. 

Hotel bar

There’s no bar at the Rose, so you’ll have to head to one of the many local joints for a tipple when the sun goes down.

Last orders

Breakfast is served daily from 8am onwards.


Photos The Rose Hotel  location
The Rose Hotel
15 Rose Ave
United States


Most international and local airlines (including British Airways; www.britishairways.com) operate direct flights to LAX, a 25-minute drive from the hotel. The hotel can arrange one-way transfers can be organised for around $35.


Downtown Santa Monica light-rail station on Colorado Avenue is 10 minutes’ drive from the Rose. Expo Line trams arrive here frequently from LA, Long Beach and Pasadena.


You won’t need a car if you’re exploring within a few blocks, but you might feel left out – everyone drives in LA, even if it’s just to the nearest coffee shop. Hire a vintage Mustang (or something more quotidian) from a booth at the airport and follow Lincoln Boulevard north to the hotel. There’s a car park one minute’s walk away, which costs US$30 a night – but the hotel can’t reserve spaces.

Worth getting out of bed for

You’ll find no gondolas, canals or Renaissance art in this version of Venice – here, it’s all about surfboards, golden sands and punk-revival shops. The area is known for its somewhat (ahem) ‘colourful’ locals; given the hotel’s location right in the centre, you’re likely to come across a mix of people. Don’t be deterred: as long as you stick to the populated streets, it’s perfectly safe. The Boardwalk is home to numerous shops that run the gamut from independent fashion boutiques to medical-marijuana outlets; be sure to stop off at the legendary Muscle Beach and the mini-donut stands you’ll find every few feet. The hotel has bikes and surfboards for hire, so you can easily explore land and sea. If you’re planning a morning catching waves, check the blackboard behind reception, where the hotel chalks up daily surf information and sunset times. If you’re not too confident in a wetsuit, join in with front office manager Eric’s surfing lessons, though no one will judge you if you’d rather just stretch out on the sands with a cocktail. On cloudier days, take a trip to the LACMA, the Getty or the Frank Gehry-designed Binoculars Building; alternatively, book in for a bus tour of the stars’ houses in Beverly Hills (cheesy, but it’s a must-do).


Local restaurants

Gjelina on Abbot Kinney Boulevard serves up breakfast, brunch, lunch and supper from 8am until midnight; perch on bar stools at the wood-and-steel tables and order perfectly fluffy pancakes and crispy, stonebaked pizzas. For the best steaks and burgers around (plus panoramic views from the rooftop bar), head to Hotel Erwin on Pacific Avenue, perched above the Boardwalk. Health nuts, no need to recoil at all this talk of pizzas and burgers: nip down to Café Gratitude on Rose Avenue, where the all-natural, plant-based menu includes tahini-laced salad bowls, grilled polenta and mushroom ragu.


Local cafés

The lofty, bloom-painted Rose Café on Rose Avenue is an interior designer’s dream: trailing vines twist around mismatched pendant lamps, blue-painted girders support a beamed ceiling and modern bar stools sit higgledy-piggledy alongside scrubbed wooden tables. The menu is just as well-designed, featuring reimagined classics such as pumpkin pancakes with bacon crumble and charred avocado toast with a dollop of jalapeño marmalade. 


Local bars

The reassuringly chic Venice Beach Wines serves – well, you’ve probably guessed it – a wine list so long it’ll make your head spin (and that’s before you’ve even had a sip). Sit outside on the sun-bleached patio with a glass in hand and a plate of fresh charcuterie, bacon-wrapped dates and roasted sardines to share.



Photos The Rose Hotel  reviews

Anonymous review

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this boutique shorefront hotel in buzzing Venice Beach and unpacked their tie-dye tees and wetsuits, a full account of their all-American break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside the Rose Hotel in Los Angeles…

The Rose makes no apologies for its slight grittiness: the walls are thin, the building’s wonky and its brothel past is certainly a tad seedy – wait, come back… Owners Glen Luchford and Doug Bruce take pride in this hotel’s rough-around-the-edges charm, which chimes perfectly with the laid-back atmosphere of Venice Beach. There may not be a five-star spa, gourmet restaurant or clear-watered infinity pool here, but you’d be hard-pressed to encounter friendlier staff, a better beachfront location and coffee this delicious – so if it’s the simple things you’re after, the Rose delivers with an enthusiasm to match the spirited vendors on the neighbouring Boardwalk.

The hotel welcomes surfer dudes and dudettes, artists and creatives like old friends; front office manager Eric will greet you with a plate of fresh pastries, a warm handshake and the offer of a surfing lesson (ad-hoc, of course – nothing’s ever planned here). Active sorts will find details of the tide, daily sunsets and surf opportunities scribbled on the lobby’s enormous blackboard, so check it regularly if you plan on heading out. Of course, no one would blame you if you choose to recharge your batteries with a vitamin-laced Moon Juice – the hip bar down the road does deliveries – then wander the many shops and boutiques of Abbot Kinney Boulevard instead… 

The Guestbook

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