Need to know
15, including seven suites.
11am. Earliest check-in, 3pm. Both are flexible, subject to availability. If you arrive before 3pm, you’ll be given coffee and croissants and have free use of the showers and luggage-storage facilities.
Double rooms from $205.00, excluding tax at 14 per cent.
Rates include free WiFi and a Continental breakfast of Sugarbloom Bakery croissants and Stumptown coffee.
Property developer (and Venice Beach’s famous founder) Abbot Kinney allegedly built the Rose as his personal brothel nearly a century ago; today, the hotel nods to its hedonistic past with cheeky nude photographs adorning the walls – keep your eyes front if you’re prone to blushes.
The hotel will be closed for renovations from 1 October 2018 through mid-spring 2019.
At the hotel
Breakfast room, communal lobby, outdoor courtyard. In rooms: air-conditioning, iPod dock and Aesop bath products. Some rooms have a TV, a terrace or tea- and coffee-making kit.
Our favourite rooms
All Rose’s rooms are decorated in understated Americana style with a dose of mid-century modernism: whitewashed walls show off simply-framed modern art; polished wooden floors are scattered with hand-woven rugs; squashy armchairs are tucked into corners… High-rollers should opt for the Pacific Penthouse, which – true to its name – has Instagram-perfect views of the ocean from its plantation-shuttered windows. Those on a budget should book into one of the cheaper rooms (be warned: you’ll need to share the bathroom with other rooms across the hall), while families will appreciate the extra space and kitchenette of the Abbot Kinney Suite. Some rooms have fully-furnished balconies perfect for ocean view-gazing and people-watching; ask the Smith24 team when booking.
There’s no dedicated spa, but resident masseuses Kaoru and Evangeline are a dab hand at kneading out knots after a day’s surfing.
A pair of sturdy jeans for skateboarding, cycling and Boardwalk-strolling (if you’re DIY-friendly, give them a dip in the ocean for an authentic salt-bleaching).
As most of the rooms are upstairs and there’s no lift, the hotel isn’t well-suited to guests with mobility issues.
All ages are welcome; let the hotel know how many little Smiths you're bringing. Baby cots (free) can be added to all rooms except the Queen Shared Bath. There’s no babysitting or kids club, but children over six can try surfing lessons.
The Rose uses ecologically-sound cleaning kit and lightbulbs, and environmentally friendly Aesop bath products. Where possible, all food is locally sourced, organic and fair trade.