New York, United States

The Roger

Rates per night from$159.00

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (USD159.00), via, using today’s exchange rate.


Houndstooth and herringbone


Midtown, on Madison

In Midtown Manhattan on Madison Avenue, The Roger hotel is a true New York power broker. The lobby is styled with exposed white brick, herringbone wood floors, mid-century modern staircase and fixtures, and blue-velvet lounge chairs. Bedrooms, many with commanding Empire State Building views, are sleek and comfortable with massive black and white photos of iconic NYC. And, the handsome riveted-leather bar looks straight out of a Mad Men episode.

Smith Extra

Get this when you book through us:

Two welcome drinks on arrival


Photos The Roger facilities

Need to know


194, including one suite.


Noon, but flexible, subject to availability (and a half-day charge). Earliest check-in, 3pm.


Double rooms from $159.00, excluding tax at 14.75 per cent. Please note the hotel charges an additional room tax of $3.50 per room per night on check-out and an additional resort fee of $39.00 per room per night on check-out.

More details

Rates exclude breakfast (from $29.95 for the buffet) and a $39 facility fee which includes daily wine hour, morning tea and coffee, access to the Mac lounge and gym, and much more/


Get thee to the Lobby from 5pm to 6pm to drink your fill of free glasses of wine; the Roger's top-drawer take on happy hour. Take a closer look at the photos on display throughout the lobby: each is an otherwise unpublished celebrity shot – including the Rolling Stones, Paul McCartney and Jay-Z – taken in New York City.

At the hotel

Gym, free WiFi throughout. In rooms: flatscreen TV, radio, iPod dock, minibar, CO Bigelow bath products.

Our favourite rooms

Snag PH03 for its ample terrace, which has sunloungers, topiary and prime views of the Empire State Building. Inside, the corner room also has a spacious built-in closet if you plan to settle in. Downstairs, Executive room 1209 is one of the largest, with large windows facing north and west.

Packing tips

Bring cards or games to play in the lobby-lounge: it’s a bright, hip meeting spot, and the ideal place to hang out at the end of the day.


Rooms 505 (a Superior) and 615 (an Executive) are wheelchair-accessible, with roll-in showers.


Baby cots can be added to rooms free, and the restaurant can adapt meals for little diners. The hotel does not offer babysitting, but staff can fix you up with a local sitter ($20 an hour).

Food and Drink

Photos The Roger food and drink

Top Table

Grab a round two-person table near the windows, which are deep-set and have a striped window-seat that’s ideal for stashing purses and extra bags.

Dress Code

Madison Avenue modern.

Hotel restaurant

Chef Julie Farias of hip local restaurant Goat Town consulted on The Parlour’s fanciful bistro-style menu, which includes soda-dipped fried chicken, an oyster po-boy and a short-rib burger. Dairy is a great bet here: the restaurant uses selections from Murray’s Cheese for – what else? – its grilled cheese and gooey, stringy macaroni and cheese. Breakfast goodies include pastries from Ceci Cela, granola from Sarabeth's, salmon from Petrossian deli, H&H bagels and a bespoke coffee blend from the Allann Bros in Oregon.

Hotel bar

Sit at the five-seat lobby bar to try cocktails developed by cult New York bartender Johnny Swet. The house drink, the Roger, combines champagne, chocolate bitters and strawberry purée, and we like the summery watermelon martini,with citrus vodka, St Germain and fresh watermelon.

Last orders

The bar serves drinks from noon until midnight; the restaurant keeps going all day from 6.30am until midnight.

Room service

The full lounge menu can be delivered to your room until midnight.


Photos The Roger location
The Roger
131 Madison Avenue
New York
United States


The nearest airport to the hotel is La Guardia, which has flights from most major US cities on airlines including United ( and British Airways (


Penn Station, the hub for Amtrak ( and the Long Island Rail Road ( is just a short walk from the hotel. Grand Central Station, where you can hop on the Metro North ( to Connecticut and beyond, is a short cab ride away.


New York can be a driver’s nightmare. If you arrive by car, stow it in a garage for the duration of the trip to avoid traffic and the near-impossible street parking. The hotel offers valet parking for $55 a day.

Worth getting out of bed for

In the shadow of the Empire State Building, the Roger is an ideal starting point for an architectural tour of Manhattan. Head there early to beat the crowds and take the elevator straight to the top to admire a bird’s-eye view of the city. Next, stroll down Madison to the wedge-shaped Flatiron Building, one of Manhattan’s tallest buildings when it was completed in 1902. Pause for lunch at the nearby Eisenberg’s Sandwiches on Fifth Avenue, a charming lunch counter with excellent egg-cream sodas. This is also an excellent place to go shopping. Stroll straight up Madison Avenue to see some of the biggest names in fashion, from Armani to Yurman.

Local restaurants

For an orgy of meat, head to The Cannibal on East 29th Street. Order whipped lardo, house-made boudin noir or a slow-roasted half pig head on the back patio. Some of the most delicate and delicious filled pastas in the city are made at A Voce, a chic Italian restaurant on Madison Avenue. The menu also includes small-production Italian cheeses and excellent grilled fish. Manhattan gets a Texan twang at barbecue joint Blue Smoke, where the rib sampler, pulled pork, brisket and hush puppies could fool any expert from the Lone Star State. Pop into the restaurant’s Bake Shop for cupcakes, miniature pecan pies and red velvet cake. Diner could probably spend a month at Mario Batali’s massive Italian emporium Eataly without ever sampling the same thing twice. Eat pizza, pasta or sandwiches there, or bring home fresh fish, Italian groceries and cured meats. Upstairs, the Birreria is a beer garden with supreme Gotham City views.

Local cafés

A few blocks away, on Broadway, No 7 Sub fashions creative and delicious sandwich combinations featuring breaded zucchini parmesan with crushed barbecue potato chips, or a revamped cheesesteak with miso-infused cheese whiz. There are few better places for a burger than the original Shake Shack in Madison Square Park. Though there’s often a long line, the café will reward patient diners with thick milkshakes, crisp fries and perfectly greasy cheeseburgers.

Local bars

Flûte Bar & Lounge channels a Paris lounge, with a long champagne menu and French music. After an afternoon shopping at the Chelsea Market, pop down to its basement for revamped classics at The Tippler, where a frozen negroni (called the ‘snowgroni’) or smoky mescal cocktails are an ideal pre-dinner primer. There are few more inspired spots to order a classic cocktail than the retro Flatiron Lounge. The bartenders serve ideal renditions of the sidecar and the sazerac, and shake up a nightly martini flight in the Jazz Age-inspired spot.


Photos The Roger reviews

Anonymous review

Every hotel is visited personally by members of our team prior to review and given the Smith seal of approval. As soon as our anonymous reviewers have returned from this boutique hotel in Manhattan and unpacked their architecture books and shopping bags, a full account of their city escape will be with you. In the meantime, to whet your wanderlust, here's a quick peek the Roger hotel in New York City…

Black and white and chic all over, the Roger hotel couldn’t be more ‘New York’ if it were sipping a martini and carrying a Bloomingdales bag.

A strapping Madison Avenue resident that favours retro photography, houndstooth and bold stripes, the Manhattan hotel can hold its own in the style stakes compared to New York’s most glamorous inhabitants. Following a top-to-bottom revamp, the Murray Hill hotel reopened in the summer of 2012 with smart, simple rooms that pay homage to the classic New York aesthetic. A black-and-white photograph of an iconic NYC location tops every headboard, and many rooms look up at the nearby Empire State Building. The love for the locale extends into the room-service menu: macaroni and cheese is made with selections from beloved West Village cheese shop Murray’s; and the Big Apple’s cult bartender Johnny Swet devised a menu of juleps, martinis and champagne cocktails for the Parlour. Perhaps that’s why guests aren’t the only ones who like the chic, exposed-brick lobby-lounge: hip New Yorkers habitually duck into the bright, low-key spot for drinks and a break from the city bustle.

The Guestbook

Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in The Roger’s Guestbook below.

We loved

The location and the room. Staff helpful with directions.

Don’t expect

Any extra frills. I advised I was celebrating a special occasion and nothing was mentioned. The welcome drink consisted of an envelope with two vouchers, which entitled you to wine or beer and I don't drink either.


Stayed on 17 Oct 2018

We loved

Everything!!! The location was first class, the service was impeccable, the room was lovely (facing the Empire State Building), and the Wine Hour was great. The Top of the Strand rooftop bar is great for champagne and closer views of the Empire State Building. It's a 5 minute walk from the hotel.

Don’t expect

To be disappointed.


Stayed on 7 Apr 2018

We loved

The location, friendly staff and early evenings at the bar. The local Korean restaurants were terrific.


Stayed on 10 Aug 2017

We loved

Brilliant location. The view of the Empire State Building from our terrace is so New York! The staff are really accommodating and will do their utmost to help you. Doina, behind the bar, is the warmest person and mixes some mean cocktails. We love walking to Eataly near the Flatiron building for a brilliant selection of different Italian restaurants to eat. The fish restaurant is particularly good. Also Gallagher's Steak House, 228 West 52nd Street, was a great discovery on our last visit so we returned. Brilliant steaks in a buzzy panelled room. Also walk The High Line. It's a short distance from the hotel and is an elevated section of a disused rail teach which has been turned into a pedestrian walkway. Good views of The Hudson and a great way to see all the exciting new buildings going up.

Don’t expect

Bathrooms can be small so ask for a room with a large shower rather than a small bath. It is a boutique hotel so don't expect a large lobby.


Stayed on 23 Jan 2017