Norfolk, United Kingdom


Price per night from$300.06

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (GBP249.17), via, using today’s exchange rate.


Eco, eccentric, arty and eclectic


The Brecks in Norfolk

Tucked off the high street of the market town of Swaffham in Norfolk, the family-run Strattons hotel is a beautiful Queen Anne Palladian villa. Whether you're in the mood for kitsch and contemporary or antiques and fabric-festooned decadence, each room is individually decorated with a unique theatrical flair. Not just a pretty face, the hotel has won awards for its eco-policies; it's a child-friendly hotel, too.

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A slate of homemade petit fours


Photos Strattons facilities

Need to know




11am. Earliest check-in, 3pm.


Double rooms from £299.00, including tax at 20 per cent.

More details

Minimum two-night stay at weekends.


Minimum two-night stay at weekends.

At the hotel

Gift shop, free WiFi in some areas. In rooms: flatscreen TV, DVD player, radio and honesty bar.

Our favourite rooms

The Linen is an open-plan bedroom and bathroom with a fabulous decked balcony. The Red Room is super-spacious and even has its own private garden. The Venetian, for its incredible walnut king-size bed. The small but funky Seagull Room. Fantouche has a tiny balcony. The Opium Suite is a split-level home of your own. Boudoir is a zhuzhed-up attic room with sexy Michelangelo-esque fresco-style features.

Packing tips

Cool-box, so you can take some of the local produce home with you; slippers for the stone floor in the Opium Suite; outdoor gear for exploring the gorgeous countryside.


Bam&Arrow is the adorable interiors and gift shop on-site selling hand-made jewellery, tableware, candles and furniture.


Leave Fido at home: the two resident cats would make him most unwelcome. See more pet-friendly hotels in Norfolk.


Very welcome. Baby cots, sofa beds (and extra beds for under-12s) are from £10–45 a child, each night.


Very welcome. Children are well provided for, with highchairs and various other kit available.

Best for

This child-friendly hotel welcomes children and babies of all ages.

Recommended rooms

The Edie Suite has a living area, and is designed to have low allergen levels, so is ideal for asthma sufferers. The Red Room has a sofa bed in a separate living area. Children under 12 stay for £25 a night B&B; it's £45 for those aged 12 or more.


Get out and about in this area of natural beauty by bike, on foot or on the back of a horse. The gardens have been designed to encourage wildlife; there are frog boxes, bat boxes and various bird-nesting boxes; bring binoculars to spot birds at the feeding stations; stay in spring, watch the sky for spotted flycatchers.


Children are welcome in the restaurant at breakfast, and there's a children's tea sitting at 6.30pm (or earlier by prior arrangement). Lunch for parents and children can also be arranged with prior notice. Parents are encouraged to look at the kids menu before arrival so that they can let staff know if they want anything different; otherwise smaller portions from the adult menu can be served at a reduced price. Children can also eat in their rooms; a high chair will be provided. Strattons will also knock up lovely organic packed lunches, and will heat up milk and baby food for you.

No need to pack

Cots, high chairs, buggies and child-friendly bath products all available, as well as monitors.


The hotel's eco-friendly ethos and genuinely child-friendly welcome makes it a haven for green-minded parents. Every room has a DVD player and a selection of children's DVDs is kept to hand. There is also a good selection of children's board games.

Sustainability efforts

This hotel has super-green credentials: toiletries are in refillable pump dispensers; low-energy bulbs constitute 70 per cent of the lighting; rooms have Carbon Trust thermostats; toilets use 20 per cent less water and its garden is wildlife friendly.

Food and Drink

Photos Strattons food and drink

Top Table

Dine in-room for cosy sun-trapped spots.

Dress Code

Eco boho luxe or hip in hemp.

Hotel restaurant

There may not be a restaurant at Strattons, but head to reception and they'll be happy to share a wealth of local recommendations with you.

Hotel bar

There isn’t one as such but there is an intimate sitting room in which to enjoy a tipple of your choice – why not try an ale from one of Norfolk’s micro breweries?

Room service

Carrot cake at teatime makes a nice complement to the in-room tea/coffee facilities.


Photos Strattons location
4 Ash Close
PE37 7NH
United Kingdom


London Stansted is the closest airport – getting from here to the hotel will take an hour and a half.


The station in King's Lynn is half an hour from the hotel. Trains go from here to London in just under two hours.


From London, you'll need the M25, M11 and A14 to get you out into Norfolk. From Norwich, you'll need the A47.

Worth getting out of bed for

Nestled in a landscape dating back to the Ice Age, history is etched into the Breckland's sandy heaths, lowland pine forests and significant heritage sites. Five minutes north, the village of Castle Acre hosts the ruins of a mediaeval castle and Cluniac priory. To the south, the moted manor house Oxborough Hall demonstrates Tudor architecture at its finest, with stunning gardens for long, afternoon strolls. For the sculpturally savvy, West Acre Gardens is dotted with Anthony Gormley's famous iron men, as well as his private home, the impressive High House. There’s an antiques market and auction in Swaffham on Saturdays. If adrenaline is what you're chasing, hire a boat on the Norfolk broads from George Smith & Sons, try go-karting at North Pickenham or take the car of your dreams for a spin on the Snetterton Racetrack. Kids will enjoy High Lodge Forest is host to Go Ape, a high wire forestry experience, and Bike Art, a 25 mile track specifically for hikers, bikers and even husky racing. And while you won't find any huskies at Watunga Wildlife Reserve, you'll discover endangered deer and antelope, rare pheasants, ducks and the majestic great bustard. Refuel at Abbey farm, where a the delicious offerings of pop-up food vendors and Duration Beer's beautifully balanced craft beer make the perfect combo. The hotel is half an hour from the coast.

Local restaurants

If you want to head to the coast, The Crown Hotel in the Buttlands, Wells-next-the-Sea is good for supper. The Walpole Arms in Itteringham is an excellent gastropub for Sunday lunch washed down with locally brewed ales. The Crown Inn, on East Rudham’s village green, is an outpost of Kiwi TV chef Chris Coubrough’s mini-empire of excellent Norfolk gastropubs. We love The Hare Arms at Stow Bardolph for its food (and if you’re en famille you can get mini portions) and also for the exotic chickens and peacocks roaming around the garden. The Albert Victor at Castle Acre has a decent outdoor area and it’s good for a pint as well as a traditional meal, with some respectable vegetarian options.



Photos Strattons reviews
Shaun Keaveny

Anonymous review

By Shaun Keaveny, Radio raconteur

We’re going to Strattons Hotel in Norfolk for our weekend away,’ trills my beloved, teasing a cascading curl. ‘It’s an eco-hotel,’ she adds chirpily. There is an awkward silence. ‘What?’ I bellow, tearing another leg of pork from my suckling pig – I always have suckling pig by the bed – ‘Do I look like a Prius-driving, recycling, hessian wearer? In a word: certainlynot.’ Obviously this isn’t exactly the scene; in fact, we have a Prius. And we compost. But I confess to some trepidation on hearing ‘eco-hotel’. Scratchy towels? Toilets flushed by buckets? Vegetarian broths? Family-run Strattons couldn’t be further from my presumptions.

Set like a precious stone in the market town of Swaffham, Strattons is an eccentric hideaway guaranteed to confound such lazy preconceptions. Trundling down the tiny close off an unremarkable high street into the hotel courtyard, a vista of Narnian proportions greets us. A striking Palladian villa lit like a Gothic church and set off brilliantly by a circular courtyard of pleached hornbeam trees, Strattons takes my breath away. Although that might have been wrestling my wife’s ridiculously large case out of the car.

Initial fears of having to stifle any luxury-desiring sensibilities are immediately assuaged. This eco-friendly escape is less Norfolk, more Southfork, thanks to an opulent carved sign, a proliferation of original artwork and some seriously extravagant chandeliers. I brace myself at the reception for a tongue-lashing about the egregious carbon emissions a journey from London may have belched; instead we’re met by staff who are the personification of breezy helpfulness. But will the room be sumptuous enough for these would-be sybarites?

I say ‘room’, but garish, erotic artworks, huge driftwood-hewn furniture and a glass-bricked bathroom/wet room make it feel more ‘Picasso’s holiday cottage’. There are two widescreen TVs and DVD players and a deep antique bath, perfect for a sexy soak or a movie-watching marathon. There’s even a tiny patio; sadly it’s four degrees outside. (Where’s global warming when you need it?) By the bed are two units comprising approximately 20 tiny drawers each. Sock festishists travelling with their full collections will find this room a gift.

This so-called eco-hotel may be greener than a pensioner on a roller coaster, but apart from the locally produced chemical-free refillable soap dispensed in the bathroom, it gives very few clues to its environmental persuasion. I take this subtlety to be a good thing. It’s only as we sit down to dinner in the Rustic that Strattons nails its green colours to the mast. In this intimate low-ceilinged candlellit restaurant, we glean from the Modern British menu that just about everything (from the milk and butter to the herbs and meats) is locally sourced from trusted quality farms. All of the fruit and veg are even grown right here in Strattons’ soil.

Pigeon pastrami proves earthy and stargazey pie with rabbit and crayfish under pastry is delicious. My personal fave? The shepherd’s pie (yes, these Smiths like pie): slices of crisp potato atop a cauldron of melt-in-the-mouth steak and gravy. The wine list is perfectly proportioned, but what impresses me are the organic and evocatively named local beers and ciders, such as Swaffham Gold and Fine Soft Day from Norfolk’s Iceni Brewery. By the time we polish off a chocolate cheesecake – ‘Two spoons please, the elastic in my trousers does have a limit’ – both my heavily expectant wife and I are a similar shape. Eschewing a late-night walk due to a combination of heavy fog and inertia, we decamp to our boudoir for an extravagant soak and an early night.

If your question is ‘How happy can egg and toast make a man?’ then my answer is ‘elated’. For breakfast I order them boiled with Marmitey soldiers. A simple meal, but honestly the most enjoyable I’ve had all year. If happy hens lay tasty eggs, the ones clucking about in the garden here must be Buddhists that have attained nirvana.

Another trencherman sitting later, and we plump for a walk/waddle. We borrow one of the hotel’s laminated walking guides: lovely idea but after 20 minutes we abandon the map, and freestyle it. Bric-a-brac from the slightly bonkers Saturday market picked over and it’s time for elevenses at Strattons’ deli and café, CoCoes. (Well, it has been two hours since our last meal.) Shelves here groan under the weight of pornographically calorific confections, so I order a piece of blueberry cake. ‘What I love about Strattons is how it wears its green principles lightly,’ I say to Mrs Smith. She smiles as I take another mouthful. ‘You, on the other hand, will be leaving wearing its other values somewhat heavily.’


Price per night from $300.06

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