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Hotel Highlights

  • Luxury, serviced apartments just off Regent Street
  • Minutes from Piccadilly, Oxford Circus, Soho and Trafalgar Square
  • A peaceful, private escape in a can't-get-more-central location


In the heart of the well-heeled London neighbourhood of Mayfair, No.5 Maddox Street hotel offers a discreet alternative to the area's typical luxury accommodation: a chance to live like a high-society Londoner. The suites are all slick and very modern, with wood, bamboo and leather trims, modern art, well-stocked kitchens and all the latest tech gadgets. To top it off, the peace and quiet you'll experience when cocooned in your elegant pad belies your close proximity to bustling Soho.

Smith Extra

Here's what you get for booking No.5 Maddox Street with us:

A branded, reversible canvas tote

Latest deals

Exclusive rates, packages and special offers at No.5 Maddox Street

Non-refundable rate: 10% off


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No.5 Maddox Street – London – UK

Need To Know


12 one-, two-, and three-bed suites.


11am; check-in from 2pm.


Double rooms from $274.16 (£188), excluding tax at 20 per cent.


There is no lift. In-suite massages can be booked in advance. Non-smoking indoors, but the Deluxe Suites, the two-bedroom suites and the Bartlett Suites have balconies.

At the hotel

Free membership to a private gym on Kingly Street, copies of Time Out in every suite, free WiFi, CD and DVD library. In rooms: flatscreen TV, compact music system, MP3 docking station, REN products in bathrooms; many of the suites have terraces.

Our favourite rooms

For a palatial stay, book the one-bedroom Deluxe Suite. Kitted out with a gigantic double bed, bamboo flooring and a living room with a working fireplace for cosy evenings, this suite also has a decked balcony off the bedroom.

Packing tips

Your iPod, your favourite recipe book for quick-and-easy entertaining, shopping-friendly footwear.


One of the many features that make No.5 Maddox Street stand out from the crowd is its fantastic take on the minibar, their ‘Big Bar’, with its ‘good’ and ‘bad’ options. 'Good' choices include organic penne pasta and pasta sauce; 'Bad' includes temptations such as Divine chocolate bars and Jelly Bellies. The ‘Baddest Bar’ tempts you with naughtiness such as Vodka and Bloody Mary mix. Personal grocery shopping is also offered from Wholefoods in Soho, so you can have your cupboards stocked with your favourite organic and Fair-Trade foods. As if that wasn't enough, on arrival, each guest receives a complimentary welcome tray with a choice of teas, fresh Fair Trade coffee, fruit, and handmade Artisan du Chocolat delights.


Very welcome. Cribs can be added to the suite free of charge (ask when booking). Baby bath, bibs, highchair and children's cutlery and crockery and children's DVDs also available.


For cleaning, 'e cloths' are used, and a minimal amount of chemicals. The Ren toiletries are paraben-free and all the packaging is recyclable. As much as possible at No 5 Maddox Street is recycled and everything that can be is Fair Trade.

Food and drink

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No.5 Maddox Street – London – UK

Hotel Restaurant

There’s no hotel restaurant but the well-stocked kitchens and abundance of delivery services will have you smitten. Have breakfast delivered to your suite from 7.30am-11.30am during the week, or 8.30am-11.30am on Saturdays. On Sundays and Bank Holidays, a Bakery Basket will appear as if by magic at your door at 8am. If you’re craving something more substantial, you can have pastas, salads, sandwiches and other snacks delivered to your suite between 7.30am-4pm in the week and 8.30am-4pm on Saturdays. Alternatively, order Thai food from Patara (the restaurant below the hotel) as room service, from 12pm-2.30pm and from 6.30pm-10.30pm, seven days a week; enjoy Green Mango Salad with Crispy Soft Shelled Crab and receive a 10 per cent guest discount.

Hotel Bar

No bar, just your fabulous Big Bar.

Last orders

You decide.

Room service

Thai food and a range of snacks and mains can be delivered to your apartment. There's no room service on Sundays and Bank Holidays.

Smith Insider

Dress code

Whatever takes your fancy.

Top table

Your kitchen table, with no need to book or queue.

Local Guide

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No.5 Maddox Street – London – UK
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

If it’s sunny, head to a green space such as St James Park or Regents Park, and make for the Queen Mary's Gardens. As this is a city where shopping isn't just a necessity, it's a lifestyle, head to Mount Street, considered by many as the most exclusive shopping street in London. Refuel with oysters at Scott's Restaurant and Bar on Mount Street (+44 (0)20 7495 7309), then browse the new Balenciaga shop or make like Cinderella and see which shoe fits at Christian Louboutin. Substitute heels for highbrow and leaf through the rare books at Bernard Shapero at 32 George Street W1, followed by lunch at media hangout, Cecconi's, at 5 Burlington Gardens (+44 (0)20 7434 1500), then digest the sophisticated exhibits at the Royal Academy. Amble around Shepherds Market or Soho and peruse all the tiny streets and their hidden secrets. Or let the concierge organise a personal tour: Charlie Alexander will tailor a walk through your favourite galleries and museums. Lots of museums are free: try the Photographers’ Gallery; or for others, see Another favourite is the ICA at 12 Carlton House Terrace, which is on the vanguard of cutting-edge of film, art, and music: the bookshop and café is worth a visit alone.

Local restaurants

The Wolseley (+44 (0)20 7499 6996) at 160 Piccadilly is a handsome and well-respected restaurant in a former car showroom and serves up superb European brasserie food all day long. Patara (+44 (0)20 7499 6008) right below the apartments at 3 Maddox Street is a fantastic option for excellent Thai cuisine, which can also be ordered direct to your suite. 

The Square, at 6–10 Bruton Street (+44 (0)20 7495 7100) is Philip Howard’s two-Michelin-starred restaurant. Expect modern French cuisine, a sleek contemporary setting and sophisticated service.

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Mayfair’s Maddox Street

No.5 Maddox Street

5 Maddox Street, Mayfair, London, W1S 2QD, United Kingdom


The hotel is around a 40-minute drive from London Heathrow, heading in from the west on the M4 and A4. From Gatwick, expect the drive to take just over an hour, depending on the city centre traffic.


The nearest Tube stations are Piccadilly Circus (on the Piccadilly and Bakerloo lines) and Oxford Circus (on the Central line). Victoria rail station is a 10-minute drive from the hotel. From here, Southern ( will get you on your southbound way.


The hotel is right in the West End, with plenty of buses and Tubes running close by – you won't need your own wheels.


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No.5 Maddox Street – London – UK
No.5 Maddox Street
No.5 Maddox Street 5 Maddox Street, Mayfair London W1S 2QD London United Kingdom

Anonymous review

by , Beach-based writer

Rating: 10/10 stars
Deluxe suite: booked. Latest restaurants and bars in the area: identified. Favourite outfits: back from the dry cleaners. I'm surprisingly organised when it comes to gearing up for our weekend away at No.5 Maddox Street, the luxury boutique apartments in Mayfair. Then, a call... No! The babysitter's pulled out. Initial shock over and I'm straight on the phone to No.5. 'Why not just bring the ba…
Read more

No.5 Maddox Street

Anonymous review by Naomi Reilly, Beach-based writer

Deluxe suite: booked. Latest restaurants and bars in the area: identified. Favourite outfits: back from the dry cleaners. I'm surprisingly organised when it comes to gearing up for our weekend away at No.5 Maddox Street, the luxury boutique apartments in Mayfair. Then, a call... No! The babysitter's pulled out.

Initial shock over and I'm straight on the phone to No.5. 'Why not just bring the baby with you?' they suggest. My first response? 'Are You Mad?' Then, I soften. They'll set up a travel cot in the bedroom. Or they can put it in the separate living area if we want. There's a qualified babysitting service on offer. There's even a kitchen in the apartment for any practical needs. I'm beginning to open up to the idea. By the end of the phone conversation, I'm all, 'Hell, what’ve we got to lose?' So, it's decided – our romantic break for two will now be with our one-year-old daughter in tow – a trip for three.

A week later, as our taxi from Victoria station passes Hyde Park and weaves through the streets of Mayfair, I'm excited. No longer working in Central London, I'd forgotten how much I miss the elegant squares, handsome streets, Georgian architecture – the shopping! As we pass Stella McCartney and Matthew Williamson on Bruton Street I want to scream at the driver to pull over. But there's plenty of time for retail therapy. Besides, Mr Smith is eager to check out our new abode.

Arriving in Maddox Street, a quiet-ish road that runs between Bond Street and Regent Street, we locate the discreet brown door of No.5. I holler our names over the intercom and within seconds, a guy appears from nowhere to take our bags and show us to our apartment. Inside, there's an airy lounge, a bedroom with a decked balcony, a neutral bathroom adorned with Ren products, and a small but perfectly formed kitchen. The rooms are minimal and slick with lots of clean lines and tall narrow doorways. Light bamboo floors accentuate the spacious feel while big windows flood the apartment with natural light. At 490 square feet, it beats any hotel room – and the touchy-feely fabrics in the form of velvet armchairs, fluffy cushions and fake fur throws make it warm and inviting.

There's a giant leather pouffe next to the open fire in the lounge, which I instantly flop on. I reach for the recent copy of Harpers Bazaar placed on a beautiful vintage trunk beside me. I could get used to this. While I'm busy flicking, Iris tinkers with the remote for the, not one, but two plasma TVs while Mr Smith goes to further inspect the kitchen, which is pretty impressive by anyone's standards. The cupboards are stocked with everything from cookies and fruit to chocolate and wine. In the drawers are all manner of utensils – chopsticks and knives, whisks and scissors, bottle openers and cheese graters – all lined up with immaculate precision. It seems wrong to get excited over a kitchen but I can't help it. Everything's so darned pristine and sparkling. I can see my reflection in the sink.

Back in the lounge, my eyes veer to the large retro black-and-white reportage photographs decorating the walls. The opening of the Lady Jane boutique in Carnaby Street in the Sixties, women partying at the Hundred Club in the Forties... I can't help but feel inspired.

My, how shopping is improved when you have a city centre bolt-hole at your disposal. Forget traipsing up and down Regent Street with heavy bags – when things start to weigh, drop them back at the apartment and start all over again. We visit Dover St Market for designer goodies, Anthroplogie for home bits and pieces, Topshop for my high street fix and Liberty for, well, quite a lot of things, as it turns out. When we can shop no more, I stop at the Elemis Day Spa for a Well-Being Massage and leave Mr Smith to take Iris back to the apartment to give her some tea.

Once back, my thoughts turn to dinner. As No.5 isn't a hotel as such, there isn't a restaurant but there are plenty nearby. And as my London-residing brother is offering up his babysitting duties (for free!) we don't even have to call on the service organised through No.5.

We've heard a lot about Goodman, the New York-style steak restaurant across the road, and we're ready to be introduced to some serious cuts of meat. I go for an Irish fillet steak, Mr Smith for an American rib-eye (more marbling and all that). Neither of us are disappointed. We polish off a bottle of Argentinian Pinot Noir and are on such a high by the time we leave it seems rude not to go on for champagne cocktails at Dean Street Townhouse. By the time we arrive back at the apartment, it's gone 2am.

The next day we wake up a little hazy but our Hangover Breakfast from room service soon sorts us out. It even comes with an energy supplement sachet to aid our recoveries. Just as well, as we have a busy day ahead. We visit the National Portrait Gallery, have afternoon tea at the Wolseley, where we delight in copious amounts of finger sandwiches and pastries, and even fit in a walk around Hyde Park. By the time we get back to No.5 it's late. There's an array of restaurant delivery menus to choose from but the Thai restaurant Patara directly downstairs seems a good bet. We eat our green coconut curry (me) and and prawn noodle dish (Mr Smith) while watching a DVD we borrow from the library in reception. As far as nights in go, this is top dollar.

By the time we're due to check out the next morning, I'm already thinking of ways to extend our stay. Even with Iris with us, we've had a thoroughly grown-up and relaxing break and I don't want it to end. I start getting carried away. If Coco Chanel can reside at the Ritz for 35 years why can't we live at No.5? I start totting up in my head how much it would be to live here maybe just three nights a week (about a grand). Maybe we could go for one of the two or three bedroom apartments? Mr Smith, looks at me cautiously. Oh well, a girl can dream.

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members have to say about No.5 Maddox Street in the Guestbook below…


Stayed on

We loved

Attention to detail – nothing is too much effort.

Don’t expect

A lift.

Rating: 10/10 stars


Stayed on we had two children with us, teenagers and it was perfect, lots of space and loads of stuff to do.

We loved

The upgrade! Very spacious, lots of freebie bits. Really comfy beds and soft towels. The most perfect position, you would expect to pay a lot more for this location. The windows had triple glazing so it wasn't even noisey.

Rating: 10/10 stars


Stayed on

We loved

This property for its central location to all the top London attractions, and the comfort of a 5 star hotel with the luxury off a self catering apartment.

Don’t expect

The property to be a peaceful, quiet break; this is only down to the busy central location .

Rating: 10/10 stars


Stayed on

We loved

We loved the location, lovely room with ample size, wonderful amenities and outstanding hotel staff!

Don’t expect

The internet access charge was excessive. Lack of lift made it a hike to get up the rooms.

Rating: 10/10 stars


Stayed on We travelled with my 12 year old daughter.

We loved

Stylish decor, very comfortable bed and generally very well laid out. Although in a busy area of London, it was very quiet in the apartment.

Don’t expect

Goodies in the fridge could've been better, and the wine is overpriced for what it is.

Rating: 5/10 stars


Stayed on

We loved

The most amazing location in the centre of London, with the top attractions close to hand either by walking, tube or taxi

Don’t expect

If booking a two-bedroom loft suite, be advised that they are on the top floor with no lifts.

Rating: 10/10 stars