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Hotel Highlights

  • The ambience and elegance of a smart private residence
  • The perfect city-break bolthole
  • Canalside location, near boutiques and restaurants aplenty


Hotel Seven One Seven is a very attractive old townhouse on the Amsterdam's most beautiful canal, Prinsengracht. It looks like a home, which isn’t surprising, since it used to be a private dwelling. What began as a weekend-party place turned into a business; since then, it has changed hands. The new proprietors wanted everything: the pictures on the walls, the books on the shelves, the drinks in the cabinet.

Smith Extra

Here's what you get for booking Hotel Seven One Seven with us:

A glass of champagne each on arrival


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Hotel Seven One Seven – Amsterdam – Netherlands

Need To Know


Nine, including two executive suites.


12 noon. Earliest check-in, 3pm; both are flexible, subject to availability.


Double rooms from $345.85 (€307), excluding tax at 6 per cent. Please note the hotel charges an additional local city tax of 5% per room per night on check-out.

More details

Rates don't usually include breakfast (€20 a person for Continental).


Minimum stay over the weekend of two nights, either Friday and Saturday or Saturday and Sunday. No pets.

At the hotel

CD/DVD library, free WiFi. In rooms: flatscreen TV, stereo with CD player, minibar and Chopard bath products.

Our favourite rooms

Both executive suites, Picasso and Schubert, have views of the canal. Our favourites are Tolkien, which is ultra-romantic, and Room at the Top, for its rooftop views.


Cots and babysitters (book well in advance) are available; an extra bed is €75.

Food and drink

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Hotel Seven One Seven – Amsterdam – Netherlands

Hotel Restaurant

The only food served is Dutch breakfast in the Strawinsky room or courtyard.

Hotel Bar

House wine is served in the lounge.

Room service

Breakfast in bed, drinks and some snacks available.

Smith Insider

Dress code

Very relaxed; the Seven One Seven wants you to feel right at home.

Top table

If it’s warm enough, alfresco in the courtyard.

Local Guide

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Hotel Seven One Seven – Amsterdam – Netherlands
Eat, drink, see, do: local favourites and more…

Local restaurants

Café Esprit on Spui (+31 20 622 1967) is a delightful spot for a quick salad or sandwich. Herengracht on Herengracht (+31 20 616 2482) is an art gallery, bar and restaurant, good for an aperitif or a Modern European lunch on the canal. The brasserie-style menu at two-floored Morlang on Keizersgracht (+31 20 625 2681) makes it ideal for a low-key lunch or dinner. Though once you get a look at their extensive spirit selection you may find food takes second place. Make a beeline for the large canalside terrace. Moeders on Rozengracht (+31 20 626 7957) is a fun place to go for a relaxed evening of authentic Dutch dining; get a table outside if the weather is up to it. The name means ‘Mother’s’, which explains why the walls are covered with photographs of mums through the ages. We loved the stamppot, which translates as ‘mashed pot’. It’s is a traditional dish of mashed potatoes with vegetables, served with a Hema (famous department store) sausage, meatballs and bacon. Supperclub on Jonge Roelensteeg (+31 (20) 344 6400; is still going strong, but you may find it more fun to book dinner on its boat (

+ Enlarge
Typical townhouse

Hotel Seven One Seven

Prinsengracht 717, Amsterdam, The Netherlands, 1017 JW


The main international airport is Schiphol (, 25 kilometres from the hotel. Direct trains leave Schiphol for Amsterdams Centraal Station every 10 minutes between 6am and 1am; the journey takes 15–20 minutes.


Centraal Station has high-speed links with Paris (in four hours), Brussels (in three hours) and further afield, as well as national connections to cities like the Hague and Rotterdam.


Parking in Amsterdam is a headache, so driving is best avoided; do as the locals do and rent a bicycle once you're there. Public transport is also very efficient, with trams and canal buses linking up all over town: visit GVB for timetables and tickets ( If you are driving, the best route to take from Schiphol is the A10, which leads into the A4.


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Hotel Seven One Seven – Amsterdam – Netherlands
Hotel Seven One Seven
Hotel Seven One Seven Prinsengracht 717 Amsterdam 1017 JW Amsterdam Netherlands

Anonymous review

by , Art Digerati at Tribal DDB

Rating: 10/10 stars
First, we have a confession to make: we love Amsterdam so much that we live here. But it didn’t take long to convince us to relinquish our own house and take a short walk down Amsterdam’s most beautiful canal, Prinsengracht, for a weekend at boutique Hotel Seven One Seven. It is a very attractive old canalhouse, with no obvious ‘hotel’ entrance or big declaration: just a br…
Read more

Hotel Seven One Seven

Anonymous review by Mark Chalmers, Art Digerati

First, we have a confession to make: we love Amsterdam so much that we live here. But it didn’t take long to convince us to relinquish our own house and take a short walk down Amsterdam’s most beautiful canal, Prinsengracht, for a weekend at boutique Hotel Seven One Seven. It is a very attractive old canalhouse, with no obvious ‘hotel’ entrance or big declaration: just a brass bell by the Amsterdam-green door. It feels like home. It looks like a home, too, which isn’t too surprising, since it was a private dwelling until the owners moved out and paying guests moved in. What began as a weekend-party place turned into a business; since then, it has changed hands; its current owners fell in love with it in 1997.

The new proprietors wanted everything: the pictures on the walls, the books on the shelves, the drinks in the cabinet. The people who created its artful silk-and-tweed clutter left with nothing but a cheque and their bags. When you visit, you’ll understand why this had to be the case: there’s a lot of stuff in Seven One Seven, and it’s composed beautifully. And unlike the Dylan, that other style temple down the canal, this place isn’t about exquisite, don’t-touch perfection. You don’t have to be rocking a pair of Manolos to cross its threshold: Birkenstocks or battered old Reeboks fit in just as well.

On arrival, we were met with comfort and atmosphere. In fact, we were met by an old friend, Sven – nicely in keeping with the home thing. We were given the Shakespeare Suite, which had the same warm, anti-minimalist decor as the rest of the property, and a quirky combination of contents: huge Victorian brass bed, rich throws, suiting material for curtains, an unusual parquet-topped sideboard, and family memorabilia giving it a lived-in, personal appeal. We concluded that those weekenders who got to hang out here before it became a business were very lucky people.

After a good look around, we put our feet up for tea and pastries. We had noticed that in the guest book, the ink was virtually still wet from the graffiti scrawl of a major US fashion designer – and Seven One Seven is certainly discreet enough for any passing stars. If I were here avec entourage, I’d go for the canal-facing Picasso Suite. Its enormously long dining table, flanked by two enormously long sofas, makes it suitable for a rock-star party – or a pair of lovebirds with 15 kids in tow, should such a Mr and Mrs Smith exist. Afterwards we headed to Christophe, our restaurant of choice for the night. Michelin-starred, it has a reputation as Amsterdam’s most formal and finest dining experience, so we were conducting something of a social experiment by bringing along our gurgling and hungry eight-week-old daughter, Lola. We’re hoping she won’t get an appetite for solids when she sees the menu.

There has been something of a renaissance in food culture in Amsterdam; there is certainly sufficient local choice to make the lack of a restaurant at Seven One Seven neither here nor there. Although service could generally be better, quality is mostly good and, in terms of variety and experience, we’d say our home town is unbeatable: it’s refreshing and progressive. Supperclub – former artist squat, now world-renowned restaurant – is more popular with the tourists than the locals, but it will feed you an amazing meal over five hours or so, as you recline on a divan. Some courses arrive on a single spoon; and they used to give you a rubber glove to eat the rabbit. 11 is another interesting place: here, you are served a four-course dinner sitting at a picnic table within huge walls that reveal a club as you finish up.

Christophe is a seemingly straighter, top-end restaurant, where the Marigolds stay strictly in the kitchen and Monsieur Michelin has given his one-starred seal of approval. We had assumed it would be very formal, if the price tags are anything to go by, but to our pleasant surprise there was hardly a suit in sight; even little Lola partaking of a little mother’s milk went unnoticed. And the service is superb: the waiters were so attentive, we wouldn’t have been surprised if they’d offered her an alternative.

You know a good restaurant when things just roll: the silent flurry of waiters, the continuous flow of wonderful food and wines, the Dallas/Dynasty decor, an undercurrent of American and French accents, and Lola quietly burbling throughout. It all dashed our preconceptions of formality – but this is Amsterdam, of course. We weren’t wrong about the price tag, though.

Given that we were on holiday in our home town, we made plans to visit the Noordermarkt in the morning, rather than just returning to base. It is a good – and beautiful – walk west up the canal to the market space, where Saturday morning brings vendors of organic food, bric à brac, Sixties and Seventies furniture, and the best apple pie in town (look for the queue at the café on the corner). There are bars all around, and you get a taste of authentic Dutch life that red-light-obsessed tourists can easily miss.

Back at Seven One Seven, we declined to sit on the patio off the back (it’s a canal view or nothing in Amsterdam); it’s more of a ‘curl up by the fire’ kind of place, anyway. Drinks are included in the prices, so to relax with a glass of well-rounded red in the sitting room, or kick off breakfast with a glass of champagne is more than a pleasure. The decor (Balinese mixed with African, colonial meets modern) is all the more attractive because it hasn’t been designed to be marketed. It’s intimate and private, and very relaxing. We’d never guessed what was behind the façade, and we’re rather pleased to be in on the secret. If you like the new breed of country-house hotels in the UK, you’ll love it. The difference is that rather than pushing a rock ’n’ roll vibe (a professor or a sculptor would be as at home here as a superstar) Seven One Seven lets you bring your own.

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members have to say about Hotel Seven One Seven in the Guestbook below…


Stayed on

We loved

The location, The room, The breakfast.

Don’t expect

The price is for a lot of my friends too high.

Rating: 8/10 stars


Stayed on

We loved

Seven one seven is a very cozy and friendly place. Spacious rooms feels like home. Great neighborhood and adjacency.

Don’t expect

Bring mossie spray or remember to ask the front to double spray your room to get rid of mossies.

Rating: 7/10 stars


Stayed on

We loved

Centrally located, convenient, friendly and helpful staff, modern and clean room, and good breakfast. The staff are super friendly and helpful. They made our stay of 2 days so easy and smooth.

Rating: 9/10 stars


Stayed on

We loved

The hotel was lovely and quirky: rooms were large, location was perfect, far enough away from the busy touristy areas but in walking distance to lovely shops and restaurants and the museum area.

Don’t expect

They should provide a full length mirror.

Rating: 9/10 stars