Essaouira, Morocco

Heure Bleue

Rates from (inc tax)$142.80

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (21EUR), via, using today’s exchange rate.


Ocean-liner elegance


No-worry, no-hurry ancient port

Post-colonial elegance reigns at Heure Bleue, a hotel built into oceanfront Essaouira's medina walls. In Marrakech's alternative, seaside sibling where the likes of Bob Marley and Jimi Hendrix once relaxed, this luxurious hideaway offers peaceful rooms with traditional carvings, fabrics and lamps in a lavishly low-key atmosphere.

Smith Extra

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Traditional hammam body scrub for two in the 'Zen Rituals' space



Need to know


19 suites, 16 rooms.


12 noon. Earliest check-in, 3pm.


Double rooms from $142.80 (€131), excluding tax at 10 per cent. Please note the hotel charges an additional local city tax of €3.00 per person per night on check-out.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (EUR144.00), via, using today’s exchange rate.

More details

Rates include breakfast.

At the hotel

TV and DVD in-room, WiFi throughout. Billiards room. Gorgeous hammam with a cushion-decked relaxation room, spa and beauty treatments (in-room on request), home cinema room.

Our favourite rooms

All the rooms look onto the peaceful inner courtyard, a tranquil hideout of palm-trees, day-beds and inviting loungers; those on the upper floors are quieter and brighter. For a bath tub, book a suite: standard rooms only have showers. Most suites also have fireplaces separating the bedrooms from the sitting areas. The Oriental Suites are a sensuous deep red.


The heated rooftop pool is surrounded by decking; there are wooden sunloungers, with parasols to loll under.

Packing tips

Sunscreen. Essaouira is famously windswept, which can make the sun seem mild when it isn’t.


Book ahead for private use of the screening room. There are books everywhere for your pleasure, and a DVD library, or bring your own favourites. No pets.


Cots and high chairs available. Children aged three to 12 can share parents’ room if staying in a Senior Suite.


Cots and high chairs available. Children aged three to 12 can share parents’ room if staying in a Senior Suite.

Best for

Babies and up – children of all ages welcomed.

Recommended rooms

The 16 Senior Suites feature a fireplace in the middle, which divides the room and gives parents more privacy. Extra cots and beds (for children aged up to 12) cost €25 a night, including breakfast. There are two sets of interconnecting rooms.


Play on the sandy beach; it's only 100 metres from the hotel. The sea is safe to swim in, but it's on the Atlantic coast so can be a little chilly. Get there first thing to watch the fishermen haul in their catch.

Swimming pool

The heated rooftop pool doesn't have a shallow end and is unsupervised, so you'll need to take care with young children.


Children are welcome in the restaurant for all meals, and there's a dedicated children's menu. This child-friendly hotel will provide you with little packed lunches for the kids, and heat up milk and baby food.


This can be arranged at €10 an hour and needs to be booked at least 24 hours in advance; minimum time is two hours.

No need to pack

High chairs, cots and baby monitors are available.


You can watch cartoons with surround-sound in the hotel's own home cinema (it's best to book this in advance though, as it's very popular with guests of all ages). Every room has a DVD player, and there is a selection of child-friendly films available to borrow for free; remember to bring your child's favourites too, unless you want tantrums.

Food and Drink


Top Table

The restaurant sits alongside the courtyard. Ask for a table next to the abundant greenery.

Dress Code

Jacket and Led Zep T-shirt for him, boho chic for her.

Hotel restaurant

The restaurant serves Moroccan and international food, which is predominantly French cuisine, with Moroccan flavours; seafood is a speciality.

Hotel bar

Open 3pm–midnight.

Last orders

3pm for lunch; 9.30pm for dinner.

Room service

Large choice of sandwiches, salads and light snacks. Available from 6am till midnight. There are no mini-bars, but staff are in attendance 24/7.


Heure Bleue
2 rue Ibn Batouta, Bab Marrakech, Medina


Royal Air Maroc ( flies to Essaouira from Paris Orly, but most visitors arrive via Marrakech’s Menara Airport, which you can reach from various hubs across Europe with British Airways (, EasyJet ( and Ryanair ( Coaches run from Marrakech’s bus station (which is a €12 taxi journey from the airport) and cost around €7 a person.


You won’t need a car to get around Essaouira but if you’re planning to drive to the town you’ll find rental desks for Avis ( at Marrakech and Essaouira airports. The journey from Marrakech along the N8 highway takes around two hours. There’s parking at the hotel.

Worth getting out of bed for

Essaouira, on the Atlantic coast, is largely a laid-back beach city where hanging out on the sand or eating your fill of fresh seafood are order of the day. Sandy Essaouira beach is an easy walk from the hotel, and offers plenty of watersports as well as camel and horse rides.

Explore Essaouira’s rivers and beaches on a quad bike with Palma Quad,, or head out of town on camelback with Zouina Cheval in the village of Diabet, For an eco-conscious Argan grove tour, try Ecotourism et Randonnées; trips culminate in a traditional Moroccan tea (

If you're a golfer, you're in luck: Mogador Golf Course (+212 (0)5 24 47 94 00) is ranked among the world’s top 20 most exciting courses, though the 18-hole Gary Player-designed golf course has Atlantic views good enough to distract you from your game… If cooking's more your thing, learn from the best at L’Atelier Madada, the top spot to discover the delights of Moroccan cooking (



Anonymous review

Arriving to an indigo sky and abandoned streets, at first we presumed our driver had dropped us at the wrong spot. Here we were, hammering on the walls of the medina. There were no lights to guide us, and no one around – just the sound of the sea crashing behind us. So, when the ten-foot oak doors finally inched open, creaking, to reveal a hotel, relief washed over us.

Dropping our bags and falling back onto the sheepskin-clad kingsize, we found ourselves in a junior African suite that suited us only too well after a three-hour drive from Marrakech. Dripping with heavy carvings and fabrics, decked with lamps and wooden-shuttered windows, the room was cavernous, sumptuous and luxurious. We tried to imagine who had owned this 200-year-old riad in the days when Essaouira had only just changed its name from Mogador.

In the morning, we woke feeling well and well-rested, to multicoloured sun streaming through the stained-glass windows. The madness of taxis, fishermen, shoppers, and market vendors tearing up the port below our window noisily announced that it was time for us to explore.

Breakfast at Heure Bleue is a well-stocked, plush affair in a traditional riad courtyard, complete with twittering birds flitting from table to table as you munch. Three floors of bedrooms all look down onto this grand, stone-pillared breakfasting banquet. Warning: resist the urge to take a flying leap onto the rope hanging from the ceiling as a sneaky shortcut to your fruit salad. (And don’t even think about it when you come home after a night on the tiles.) Having plotted a route on the map over a pastry and head-swimmingly strong Moroccan coffee, we headed out.

Built into the medina walls, the hotel is an oasis of luxe in laidback, countercultural Essaouira, the sandy sister of Marrakech and old hang-out of Jimi Hendrix and Bob Marley. The beach was getting a pummelling from the face-slappingly fierce winds that Essaouira is known for and, suddenly, the camper vans of the spliff-sucking hippie contingent made sense; they just wanted to retreat from the punishing wind. Declining a friendly offer of a smoke, we made our way to Place Moulay Hassan and up to the rooftop Café Al Faid, where we got a bird’s-eye view, sipped espressi and got our bearings.

Essaouira really is compact. Tripping over an Italian film crew shooting here (the town has played host to some epic-looking films – Kingdom of Heaven and, more recently, The Hills Have Eyes), we wound our way around the slipper/spice/hooded-robe souks and back down the main drag of Avenue de L’Istiqal. Meanwhile, the North African sun belted down and burned Mr Smith rather epically. Yup, even on a chilly February day, the sun can almost skin you alive. Quote of the day, as we snapped up some wooden carvings and boxes: ‘You’re welcome, one thousand times!’. Sweet.

Luckily, the hotel is just ten minutes’ pavement-pounding from the centre of town. So, nipping back to the rooftop pool, we cooled burned brows and took a breather while the call to prayer sounded from the minarets. A quick peek into the mini spa made us wish we’d factored some official pamper time into the schedule. The exquisite black-tiled, candlelit treatment rooms were begging to be abused. But foiled by the clock, we opted for the next best thing: food.

Make a reservation for Les Alizés. It’s a rinky-dinky, unassuming, traditional little restaurant – but ridiculously popular. We waited half an hour for a table, with an endless supply of pink olives to placate us. The happiest waiter in Essaouira brought us a beautiful tajine, complete with finger-burning earthenware to eat it from (why does that never look as good when you get it home?), plus comedy-proportioned huge wooden ladles to slurp soup with. Narrowly sidestepping the waves breaking against the medina walls, we ducked into Il Mare Mogador (Rue de la Skala) for a cheeky post-dinner drink. But as the live band struck up, we struck out – back to Palais Heure Bleue’s English-style bar for a bit of a late-night leather sofa/cigar/whisky action.

If you fancy a luxurious, anonymous, squidgy-bathrobed weekend in a stylish boutique hotel, punctuated with the odd meander through an atmospheric port and its film-set ramparts, then this is just the jaunt for you. Ideally, come when you need a post-Marrakech chill-out. A three-hour drive from the hustle and bustle, this is one beautiful, hushed hideaway in one very beautiful, ancient town.

The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in Heure Bleue’s Guestbook below.

We loved

Loved the colonial style of the hotel, centre opened courtyard with lush foliage! The location is perfect, inside the walls of the old city and just a short walk to the beach, the harbour and the main square. But what makes this hotel special is the staff from the sweet old guy that monitors the car parking to the team on the terrace. The door guys that greets you in and out of the hotel, the reception and breakfast team, the barman that remembers what you like to drink, everyone come across as really wanting you to have the best stay, sincere warm and caring.

Don’t expect

The bar to your usual bar. Its a room with sofas and chairs where you can order drinks. It was quiet when we were there.


Stayed on 30 Jul 2016

We loved

Lovely room. Excellent food. Helpful and friendly staff.

Don’t expect

The beach is not for swimming but for surfing.


Stayed on 10 Apr 2016

We loved

The ambiance: serene and sophisticated.

Don’t expect

An afterparty.


Stayed on 23 Feb 2016

We loved

Serenity of its impressive architecture and top notch service.

Don’t expect

Wild nightlife.


Stayed on 28 Dec 2015

We loved

The amazing service and calm escape from the excellent craziness of Essaouira!

Don’t expect

Late night madness.


Stayed on 1 Dec 2015

We loved

The roof terrace with pool and lots of spots to relax - and eat too if required. breakfast in the courtyard was excellent. the contrast of the peace and quiet of the hotel while the blue front door leads straight on to one of the busiest alleyways in the medina.

Don’t expect

Loud music, or an up tempo feel.


Stayed on 25 Jul 2015