Madrid, Spain

Brach Madrid

Price per night from$565.19

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (inclusive of taxes and fees) available in the next 60 days.

Prices have been converted from the hotel’s local currency (EUR506.35), via openexchangerates.org, using today’s exchange rate.

Style

Madrileño mover and shaker

Setting

On-the-go Gran Vía

Brach Madrid knows how to name-drop: it stands proud on Gran Vía, the city’s high-tempo corazón; has sustainable credentials, care of its Evok Collection pedigree, and design doyen Philippe Starck is behind its immaculate interiors. Its listed building was once Victor Hugo’s home; now it's a love letter to Spain, with its original features, mural-like bedroom artwork and turrón-toned furnishings. And there’s universal appeal in its rooftop terrace, street-level patisserie and souped-up spa. 

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Facilities

Photos Brach Madrid facilities

Need to know

Rooms

57, including four suites.

Check–Out

Noon. Earliest check-in, 3pm. Both are flexible, subject to availability.

More details

Rates at Brach Madrid don’t include breakfast (from €37).

Also

This city stay has wheelchair access and is suitable for guests with reduced mobility.

At the hotel

Rooftop terrace, gym, charged laundry service and free WiFi throughout. In rooms: TV, air-conditioning, minibar, free bottled water, bathrobes, slippers and Clarins bath products.

Our favourite rooms

The brains behind Brach Madrid may be French, but they’ve taken inspiration from their new Spanish setting for each bedroom’s carefully curated interiors: the churros-con-chocolate palette is complemented by Picasso-like prints, ceramic vases and headboard-framing drawings that depict regional culture. We like the Deluxe Room for its boldly hued seating area, but Suite 506 (Antonio) steals the show: its huge terrace is dotted with plants and its pistachio-green and marigold-yellow furnishings are as bright as the Spanish sunshine.

Spa

Philippe Starck’s super-cool design extends to La Capsule wellness area, another string to Brach’s bullseye-hitting bow. Its corridors are lined with cream floor-to-ceiling curtains and warm-hued filament bulbs, and golden accents add to the dazzling effect. And you too will sparkle after a Clarins facial, exfoliating massage or high-tech beauty treatment, plus spells in the heated pool, infrared sauna, ice bath, float tank and hyperbaric chamber will leave you glowing from the inside out.

Packing tips

Make like a madrileño with a pair of oversized sunglasses, a Loewe bag and some punchy prints; Gran Vía’s shops are your neighbours should you be lacking any of the listed.

Also

For reassurance around Brach Madrid’s forecasted finesse, check out Smith-approved sister stays, Cour des Vosges, Sinner Paris, and Nolinski crashpads, Paris and Venezia.

Pet‐friendly

Pampered pooches are welcome to stay for free in any room. See more pet-friendly hotels in Madrid.

Children

Welcome; connecting options are available, baby cots can be added to every room, and Executive Rooms and above can accommodate an extra bed (€100 each a night). Babysitting and baby listening equipment can be arranged on request.

Sustainability efforts

Brach Madrid is part of the Evok Collection, whose eco-conscious endeavours include managing their carbon footprint, phasing single-use plastics out of guestrooms, using environmentally friendly cleaning products and recycling waste.

Food and Drink

Photos Brach Madrid food and drink

Top Table

One of the tucked-away tables at the back for front-row seats to the open kitchen.

Dress Code

This is one stylish stay so dress to impress.

Hotel restaurant

Golden syrup, butterscotch, salted caramel… No, we’re not describing the desserts at the hotel’s restaurant but the shades sweetening up this all-day dining spot. Paying homage to the grand cafés of times gone by, Philippe Starck imagined this space as somewhere Salvador Dalí or Federico García Lorca might have holed up. Its contemporary crowd is just as cultured, as is its Mediterranean fare, which spotlights Spanish produce and French flavours — creamy croquetas, truffle risotto, confit cod. At breakfast, balance virtuous detox juices with plates of Iberian ham and homemade treats from the hotel’s patisserie.

Hotel bar

At the cosy bar, jewel-toned stained glass windows and a colourful line-up of spirit bottles nod to the Spanish capital’s enduring love affair with traditional tabernas. Signature tipples nod to your in-the-thick-of-it locale, and it feels only right to settle in with a Gran Vía (mezcal, mint, rosemary syrup) or a Puerta del Sol (gin, vermouth, fig, blackcurrant). ¡Salud!

Last orders

Breakfast is 7am to 10.30am (11am, weekends); lunch is between 1pm and 4pm (5pm, weekends); for dinner, it’s 8pm to 11pm from Sunday to Wednesday (until midnight, Thursday to Saturday).

Room service

Round-the-clock dining will be available for an additional charge.

Location

Photos Brach Madrid location
Address
Brach Madrid
Calle Gran Via 20
Madrid
28013
Spain

Brach Madrid – Evok Collection stands tall on Gran Vía, the central seam between Chueca and Sol neighbourhoods in the Spanish capital.

Planes

Adolfo Suárez Madrid-Barajas Airport is a 25-minute drive from Brach; the hotel can arrange private transfers on request.

Trains

Renfe runs rail routes from Valencia, Seville and Barcelona to Madrid’s Atocha station, which is 10 minutes away by car.

Automobiles

You won’t need wheels for this city break but should you want them, there's parking near the hotel with valet services.

Worth getting out of bed for

Weave past bag-wielding shoppers on Gran Vía, or if you can’t beat them, join them by perusing the street’s seemingly never-ending stretch of stores. Swap clothes for culture at Madrid’s museum triumvirate – marvel at Goya and Velázquez’s masterpieces at the Museo del Prado; Picasso’s Guernica is in good company with works by Dalí and Miró at Museo Nacional Centro de Arte Reina Sofía, and the smaller-scale Thyssen-Bornemisza Museum still packs a punch with Renoirs and Rembrandts. Neighbouring this art-packed trifecta, you’ll find El Retiro Park; get your fresh-air fill while admiring its rose garden, boating lake and 19th-century colonnade.

 

Local restaurants

Fusion Japanese fare impresses at bright, plant-dotted Sr. Ito, where highlights include superb sushi and cloud-like bao buns. Roostiq’s wood-fired pizzas and flame-grilled dishes, which use fresh produce from the restaurant’s garden, are enhanced by a contemporary setting. And at industrial-inspired Dstage, prettily presented plates are showcased through a choice of tasting menus and deftly paired with wine. 

Local cafés

Start your day at Alma Nomad Bakery, a Scandi-style café, for loaded sandwiches, generous pastries and frothy coffees. Caffeine fiends flock to cosy Círculo Coffee Studio; their flat whites pass with flying colours.

Local bars

Long-loved tavern La Venencia has dusty-bottle-lined shelves, sherry on tap and fuss-free tapas (you can see why Hemingway must have liked it). If you love a cocktail, Lovo Cocktail Bar might be more your tipple – themed cocktails come in playful forms at this dimly lit dive. 

Reviews

Photos Brach Madrid reviews
Laura Fantacci

Anonymous review

By Laura Fantacci, Sartorial savant

Being a small-business owner and a mother of three (two humans and one adorable but very needy puppy), I don’t always find it easy to get away. So when I managed to carve out 48 hours of quality time with my husband, the mission was clear: a fabulous hotel, within a two-hour flight from London, and minimal faff. And there’s only one trusty resource I ever turn to for that: Mr & Mrs Smith. For almost a decade now, it has been the reason behind virtually every successful holiday or cheeky escape I’ve managed to pull off.

So when someone from the team mentioned Madrid, it was an instant yes. A short flight, on the right side of the Movida, and the bonus of two great friends living out there I hadn’t seen enough of this year. The hotel of choice? Brach Madrid. Recently opened and designed by Philippe Starck in his 2.0 era (more cosy wood and plush seating than his original white-and-minimal paintbrush), it looked like the perfect mix of alpha-meets-gamma — meeting both my high standards for comfort and detail, and my husband’s more architectural, design-obsessed criteria.

Flying into Madrid is already a pleasure, and possibly the only place my architect husband was happy to take photos of me — though let’s be honest, he was probably just excited to get Richard Rogers’ wavy airport creation in the background.

Within half an hour, we were at Brach’s doorstep, smack in the middle of the city centre. This might be a turn-off for some, but when you’ve only got 48 hours, being able to walk everywhere (and walk we did) is a massive win. Two enormous glazed flower pots by the entrance instantly brought a smile to my face — nothing says 'Mediterranean dream' like a giant terracotta situation.

I was intrigued to discover that the lobby wasn’t on the ground floor like most hotels, but tucked away on a cosy landing upstairs — freeing up the street level for more exciting things. Such as: a delicious Levantine meets Spanish fusion restaurant and bar. And to the left: an incredibly pretty, jewellery-box-sized French pâtisserie. Sadly, as a coeliac, I could only indulge with my eyes (and nose). If I could have had something, it would’ve been that butter madeleine practically whispering my name from behind the glass.

The staff were genuinely friendly — not just trained-to-smile friendly. The kind of friendly that makes you feel like you’re being welcomed by a long-lost cousin with excellent taste. Big grins, warm energy and genuinely excited when they found out it was my birthday. It reminded me how joyful it is to be greeted that way — like you really matter.

We were taken up to the sixth floor and shown to our balcony suite, named Ernesto. From the moment we walked in, I was already impressed, starting with our own guest bathroom. Yes, a whole extra loo. Which, if you’re even remotely familiar with how romantic weekends can sometimes require space and separate sinks, you’ll know is a game-changer.

Our suite felt more like a sexy Spanish New Yorker’s bachelor pad than a hotel room. Slick, spacious and clearly designed to make you not want to leave. Through the entry corridor was a split-level living space with two designer sofas, and a cluster of stylish coffee tables stacked with architecture, fashion and design books — just casually styled as if they were your own. The walls featured curated photos, quirky art, a ukulele and even a pair of boxing gloves. Suddenly, that guest bathroom made perfect sense. This isn’t just a hotel room — it’s the hotel room you wish you lived and entertained in. It’s the hotel room of the life you almost had before school runs and picking up your puppy’s mess.

And what do you need when entertaining in your own hotel suite? A bar, of course. Not just any bar — probably the best-stocked one I’ve ever seen. I counted at least 30 bottles of spirits (no exaggeration), twinkling glassware, plus a little wooden chopping board and the perfect lemon-lime slicing knife. At 6pm, we learned we could call down for fresh ice. 

Behind discreet wooden sliding doors was our super-king-size bed, tucked into a cosy alcove, and beyond that, a luxurious marble-floored bathroom complete with a deep tub, double sinks, a massive rainfall shower and a separate loo. Now — let’s talk about that toilet. Within minutes of arriving, my husband called out in glee: 'It’s got a built-in bidet!' Like he’d just discovered electricity. And let me tell you, this wasn’t your average bum-squirter. This was a full-on, hi-tech, remote-controlled spa experience for your undercarriage. We’re talking adjustable angles. Heated water. Variable pressure. It was the gadget of the weekend. Honestly, even if you don’t stay the night — go to Brach for the fancy toilet alone. 

After a good night’s sleep — and of course, having our friends over for a nightcap — I made use of the Le Capsule spa. Hidden away on the lower ground floor is a maze of billowy white curtains. Suddenly, I felt like I’d left New York and landed in an Ibizan or Mexican retreat. Behind the curtains: treatment rooms, futuristic equipment including a floatation tank and an oxygen chamber, an ice bath, steam room, sauna and a slimline pool. I indulged in a slow morning swim, followed by a beautiful facial using My Blend products, which left me feeling positively reborn. This is definitely the life I want — but don’t quite have (yet).

When we checked out 48 hours later, I was genuinely sad. Not only was I leaving behind one of the most 'at-home' hotels I’ve ever stayed in, but also the life I wish I had. One with a fully equipped spa, hi-tech bum-bliss and a French pâtisserie downstairs whispering 'treat yourself' every morning.

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Price per night from $565.19