Paros, Greece

Avant Mar

Price per night from$986.78

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (inclusive of taxes and fees) available in the next 60 days.

Prices have been converted from the hotel’s local currency (EUR850.00), via openexchangerates.org, using today’s exchange rate.

Style

Nobu comes to Naoussa

Setting

Chi-chi shore

Avant Mar is one of the swankiest new stays in Paros, the next up-and-already-arrived Cycladic isle in the spotlight. Debuting beside the stylish town of Naoussa (a five-minute walk away), on the shores of Piperi Beach, the hotel has brought with it stellar Japanese food in the form of its accompanying Matsuhisa restaurant. It’s also home to Figs, a shop supplying guests with pastry fixes and traditional Greek confections, and Thymes for minimal-effort poolside dining. It’s formed from four classic whitewashed buildings with a curving pool stepping in for an amphitheatre at its heart. 

Smith Extra

Get this when you book through us:

A welcome treat in your room. GoldSmiths will also receive a €50 wellness credit per booking to use towards a treatment at the spa

Facilities

Photos Avant Mar facilities

Need to know

Rooms

38, including 10 suites.

Check–Out

11am. Earliest check-in, 3pm.

More details

Rates usually include buffet or Continental breakfast, with some hot options.

Also

There are some specially adapted rooms at Avant Mar for guests with mobility issues.

Hotel closed

The hotel opens annually for the Greek summer season, from April to October.

At the hotel

Free WiFi throughout, pastry shop, jewellery boutique, and beach with free sunloungers for guests. In rooms: Bluetooth speaker, smart TV, air-conditioning, tote bag, beach towels and flip-flops, coffee-making kit, and Aesop bath products.

Our favourite rooms

If it just wouldn’t be Greece without a private plunge pool, book an Executive Suite or the Avant Mar Premium Sea View Suite and dip away.

Poolside

There are two pools at the hotel, both of which are filled with saltwater. The main one is open from 11am to 7pm and the one at the spa is open from 11am to 6pm.

Spa

The hotel’s wellness area has been created with the help of the Athens-based spa experts Orloff, with Cinq Mondes treatments, rituals inspired by the writings of Hippocrates, Thai traditions, and a water circuit all on offer. It’s open between 11am and 6pm.

Packing tips

Greek-island essentials: good books, lots of sunscreen and assorted floaty clothing. And if you’re not feeling bedazzled enough, just head to the jewellery boutique to up your sparkle.

Pet‐friendly

Some of the rooms are pet-friendly – for an additional cost, staff will supply treats and beds. See more pet-friendly hotels in Paros.

Children

All ages are welcome at Avant Mar but there aren’t many facilities just for kids. An extra bed can be added to Superior Suites and the Executive Suites with Plunge Pool (under-12s only), on request.

Sustainability efforts

Eco-friendly initiatives at Avant Mar include full-size bath products, zero single-use plastics, bamboo (as opposed to plastic) room keys and air-conditioning that cuts out when the windows are opened.

Food and Drink

Photos Avant Mar food and drink

Top Table

Up at the sushi bar at Matsuhisa or around the pool, soaking up the summer rays.

Dress Code

You can keep it casual and beachy by the water, but smarten up for supper.

Hotel restaurant

The star of Avant Mar’s dining scene is unquestionably Matsuhisa (open from June to mid September), one of 14 namesake restaurants by Nobu Matsuhisa, whose first name should need no introduction. It has a sushi counter and, yes, you will be able to mainline black cod miso. By the pool, Thymes is open for breakfast, lunch and dinner, and you’ll also be able to sate sweet tooths at Figs, on hand with pastries such as its famous orange cake and traditional Greek sweets. 

Hotel bar

Matsuhisa can mix up cocktails such as smokey margaritas and Aegean Sours to enjoy with a side of sushi, plus there’s a resident DJ supplying the slick soundtrack. The Bridge is the hotel's gin-and-tonic bar, which supplies sea views alongside thirst-quenching tipples, such as a tomato-and-basil spritz or gin-and-sake martini.

Last orders

Figs is open from 10am to 7pm. Matsuhisa’s dinner service is between 7.30pm and 1am. Thymes is open for breakfast (8am to 11am), lunch (12pm to 5pm) and dinner (3pm to 11.30pm). The bars at Matsuhisa and the Bridge serve until midnight.

Room service

Meals and snacks can be delivered to your room from 8am until half past midnight.

Location

Photos Avant Mar location
Address
Avant Mar
Piperi Beach
Naoussa Paros
84401
Greece

Avant Mar is in the Greek isle of Paros in the Cyclades.

Planes

The island has its own airport, but international arrivals may have to touch down in Mykonos, Santorini or Athens and travel on to Paros by ferry. You can also fly directly between Athens and Paros in less than an hour. The island’s airport is a 30-minute drive away from the hotel.

Automobiles

There’s free parking at the hotel, but Naoussa is within walking distance and there’s a beach right on your doorstep.

Other

Ferries dock at the port of Parikia, which is a 15-minute drive from the hotel. The fastest boat services from Piraeus in Athens to Paros take just under three hours.

Worth getting out of bed for

This is a Greek island and if you’re not here to channel Ken with ‘just beach’ then you’ve probably come to the wrong place. As the name suggests, Avant Mar is right before the sea, with a stretch of sunlounger-studded sand on its doorstep. The hotel’s neighbours also include the harbour town of Naoussa, Paros’s most chi-chi spot by far. Inland, the hilltop village of Lefkes shows a more traditional side to the island. And if you’re in search of more classic Cycladic architecture, the port town of Parikia is also worth a poke around.

Local restaurants

There’s a Matsuhisa outpost on-site, ready to receive Chef Nobu pilgrims – or head into Naoussa and choose from the many restaurants that line the harbour. These include stylish Barbarossa, all-Italian Giacamo and Kargas for traditional Greek souvlaki. 

Local bars

If you’re planning a late night, Fotis in Naoussa will dispense ouzo until 4am. At Sommaripa, try cocktails made with souma, an alternative to ouzo and raki, made with fermented figs.

Reviews

Photos Avant Mar reviews
Daniel Price

Anonymous review

By Daniel Price, Intrepid intellectual

Paros: the promise of white heat, bright blue sky and the siren call of the Aegean Sea.

After two years held hostage to our toddler in a one-bed flat off Tower Bridge Road, Mrs Smith and I were clawing towards a bacchanalia of Olympian proportions. It was exquisitely planned. There would be tender mornings of intimate reacquaintance, long languid lunches en plein air, and blissful evenings unburdened of violent tantrums and bedside diplomacy. But this is Greece, where the Gods can be fickle, the Fates cruel and the drama sometimes tragic. 

On the eve of entering Elysium, AKA Avant Mar, our son was struck with virulent lurgy: suddenly all dreams of romantic reconnection were drowned beneath waves of unrelenting nausea. Forlorn but undeterred, off we went the next day — Mr Smith, Mrs Smith and Mr Smith Jnr — to lament in luxury all that might have been.

Avant Mar is in the glossy and ’grammable port of Naoussa, squeezed in below a cascade of sugarcube houses. From above, it reveals itself enticingly through lush greenery: a watery oasis of pools and undulating buildings. Before we’ve even arrived, the team has been amazing. A sheepish enquiry about unexpectedly bringing along our son is met with wide-open arms and all the warmth of long-lost friends. 

When we get there, we’re greeted by an athletically handsome chap who beams us a smile as wide and pearlescent as a crescent moon. Taking our bags with muscular grace, he leads us across a discreet threshold and into the sanctuary within. 

There is an Apollonian tranquillity about Avant Mar. A faint zephyr blows idly through the open reception, teasing long billowing drapes that instantly calm and soothe. Fans whir gently above. And everywhere you turn you’re embraced by lustrous, limpid Parian marble, the very stone from which the Venus de Milo is carved. 

It is our great fortune to meet Anna, the general manager, as we check in. She radiates philoxenia, the Greek notion of hospitality. The word derives from philos, love, and xenos, stranger or guest. There are places on the island where you don’t sense a feeling towards visitors like this, but here, under Anna’s delightful watch, everyone is completely charming. We cannot remember the last time we were so thoughtfully and genuinely looked after.

Once inside the hotel, you find yourself wandering through the backdrop of a Slim Aarons photograph. It’s strikingly grown-up, very sexy and begs to be explored. There are enchanting touches everywhere: a reading hideaway beneath the dreamy shade of a pergola, a bijou amphitheatre (perfect for Mr Smith Jnr’s avant-garde dance improvs), and a near-secret pathway to the beach below. 

When we’ve settled into our celestial room — all luscious textures of white and wood — and the little patient is napping, we toss a penny to decide who goes for a sundowner. Praise Zeus, it’s me! Nota bene: every husband should travel with a loaded coin. I saunter out and make yet another joyful discovery: an ad-hoc evening bar, complete with a bartender who fixes me a margarita fit for any discerning Mexican, while I gaze out over the Aegean and briefly forget the trauma of the past 24 hours. 

Before dinner, we walk into Naoussa, which is a gentle five-minute stroll away, and amble curiously through its maze of narrow and winding streets. It is very pretty indeed, but perhaps just a little knowingly. Still, if you’ve got it, flaunt it. While the rest of Paros wears its beauty lightly, this is the place to see and be seen. Alas, the paps will miss out tonight because we have other plans.

We’re dining at Thymes, Avant Mar’s all-day restaurant. The hotel also hosts Matsuhisa Paros, which really needs no introduction at all: the world’s most famous sushi chef, Nobu, has set up shop on this little piece of paradise. Do you really need another reason to come here?  

We enjoy a simply delicious meal of local food — traditionally prepared fish and meat and, no exaggeration, the greatest taramasalata in the Mediterranean. It delivers a piquant, smoky slap that’s so precise and piercing that I’m momentarily stunned. It’s worthy of an Epicurean treatise. Our waiter, Constantinos, is also an utter delight and expertly attends to our every need. Finally, overcome by the exhaustion of almost no sleep the night before, we retire to our titanic and sublimely comfortable bed, and let Hypnos get to work. 

The following morning, Jnr and I are banished to the pool so that Mrs Smith can use the spa and be kneaded restoratively by an excellent masseuse. When we’re all pampered, preened and purified, it’s time to say goodbye to this wonderful place — but Mrs Smith and I have unfinished business here and one day we’ll be back.

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Price per night from $969.37