Need to know
10, including a Loft, and two suites.
11am, but flexible, subject to availability, for £20 an hour. Earliest check-in, 3pm.
Double rooms from $249.61 (£196), excluding tax at 20 per cent.
Rates do not include breakfast. A-la-carte options run from a freshly baked croissant (£2.50) to eggs Benedict (£9).
Spark up a salon of sorts in the cosy lounge, where patrons can sink into a mish-mash of kilim-print and scarlet-velvet couches. Hunt down the tucked-away treasures of the connoisseur owners’ art collection; we spied Pure Evil’s Warhol pastiches, the Connor Brothers’ fictional pulp covers, and Dan Baldwin’s madcap montages. We especially like Dave White’s sparkly disco shark in the Club Suite’s bathroom.
At the hotel
Ping-pong table, lounge, free WiFi throughout. In rooms: flatscreen TV, Roberts radio, mini fridges, kettle with a selection of Joe's teas, Nespresso coffee machine, biscuits, bathrobes and slippers, and Bramley natural bath products. Medium rooms and the Loft have mini Smeg fridges; and the Loft, Club Suite and Grand Suite have Nespresso coffee machines.
Our favourite rooms
The Loft is a pocket-sized pied-à-terre with extrovert style. A chandelier made of antlers hangs from the vaulted ceiling, the king-size bed’s headboard is a field gate and the wood-lined ensuite has a bath tub custom-made in French Thirties style. The Grand Suite’s emerald sofas and four-poster add an air of vintage romance; and if you’re a struggling artist, go for the Medium rooms, which are bigger than Small Plus, and have mini Smeg fridges to raid.
Adhere to the vintage aesthetic and use a battered London A-Z to navigate your way around town – the beloved guide is much more fun to fumble with than Google Maps.
Hypo-allergenic bedding is available on request.
This is more of a grown-up stay, but little Smiths will love the ping-pong table and the café has colouring books and a kids menu that includes tabbouleh salad, mini burgers, and fish and chips. Cots are free for tots three-and-under.
The hotel uses eco-friendly cleaning products, waste is recycled and room lights switch off when guests leave. Furnishings are made of reclaimed and salvaged materials too (such as the wardrobe doors made from delivery pallets).