New York, United States

11 Howard

Rates from (inc tax)$279.00

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (21USD), via, using today’s exchange rate.


Nordic New Yorker


Looming over Canal Street

A cobalt blue Groundswell mural covers boutique hotel 11 Howard’s south-facing exterior; this fomer post-office building now has a Scandinavian-designed interior with a Calder mobile, light-filled lounge spaces, a modern French eatery and drinking den the Blond.

Smith Extra

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A guided tour of 11 Howard's in-house art with the knowledgable general manager


Photos 11 Howard – New York City – USA

Need to know


221, including six suites.


Noon, but flexible, subject to availability; earliest check-in, 1pm. Luggage storage is available too.


Double rooms from $279.00, excluding tax at 14.75 per cent. Please note the hotel charges an additional room tax of $2.00 per room per night on check-out and an additional local city tax of $1.50 per room per night on check-out.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (USD320.15), via, using today’s exchange rate.

More details

Rates generally exclude Continental breakfast ($25 a person).


The hotel’s art-accolades include Calder’s 1976 Untitled mobile in the lobby, a Koons-mentored mural on south-facing exterior, and Hiroshi Sugimoto prints in the Library. In the Oliver Gustav-curated ground-floor boutique, you’ll find homeware, art and antique trinkets.

At the hotel

Free WiFi throughout, a fitness centre and valet parking ($75 a day). In rooms: TV, iPod dock, minibar, in-room tablet to order anything from room service to fresh towels, and Grown Alchemist bath products.

Our favourite rooms

All rooms have light oak floors, handcrafted furniture and custom artwork, but the higher floors have the best views. The Terrace Suite, with its wrap-around balcony, has an edge on the competition, as do the arched-ceilinged rooms of the eighth floor.

Packing tips

Bring shoes that looks good (and stable) on a board and explore the streets of SoHo in true NYC style on one of the hotel’s Boosted electric skateboards.


Hygge-filled co-working space the Library is a study-like setting for artistic collaboration and cheeky nightcaps.


Small dogs (under 10lbs) can stay, for £150 a night. Doggy beds are provided, but be sure to pack Fido’s food. See more pet-friendly hotels in New York.


Young Smiths are welcome, but the hotel is best suited to teens. Baby cots and extra beds can be provided on request, and babysitting is available, given a days’ notice, for $35 an hour.

Food and Drink

Photos 11 Howard – New York City – USA

Top Table

In the bar, grab seats by the arched windows facing Howard Street for people watching, or make a beeline for the velvet sofas at the back for mysterious cave-like ambience. At breakfast, cosy up on armchairs from Rick Owens and Vincenzo De Cotiis as you e

Dress Code

Don all the black you can to fit in with the native New Yorkers at the in-demand bar and restaurant.

Hotel restaurant

Roman and Williams designed mod-French restaurant Le Coucou is helmed by chef Daniel Rose, formerly of Parisien restaurants Spring and La Bourse et La Vie. Breakfast, a Continental spread of fruits, pastries, meats and cheeses, is served both in the restaurant and in the Library.

Hotel bar

In the evenings, follow the spiral staircase up past Dan Attoe’s neon art piece to the Blond bar and lounge for cocktails. Like a party-mad reverse Cinderalla, it transforms, at the stroke of 9pm, into a nightclub. There’s a strict guestlist from Thursday to Saturday, but as a hotel guest you’ll be looked after. There’s moody lighting, Donnie-Darko-esque bronze animal-masked busts by British artist Charming Baker, velvet sofas, smoky gold mirrors and, yes, a disco ball.

Last orders

Sip coffees with your breakfast from 7am to 10am in Le Coucou or the Library; the latter is open for drinks and light bites until 10pm. The Blond starts shaking cocktails at 5pm every day.

Room service

Use your in-room tablet to order 24 hours a day, from breakfast to late-night nibbles. Or choose from the minibar snacks and support Thrive, a charity that provides healthy meals to low-income families.


Photos 11 Howard – New York City – USA
11 Howard
11 Howard Street
New York
United States


La Guardia is a little over half an hour’s drive away, when traffic cooperates, and JFK International is usually about 10 minutes more. The hotel can arrange transfers to either airport for $170.


For trains from around New England and the east coast, look to Grand Central Station, which is a 15-minute taxi ride away. The closest subway station is Canal Street.


Valet parking is available for $75 a day, but we recommend leaving the driving to professionals for a more enjoyable holiday.

Worth getting out of bed for

SoHo is a serious shoppping destination, and 11 Howard is well placed for such pursuits. Eco-label favourite Reformation’s flagship store is just down the street, should Mrs Smith suddenly feel the need for a fashionably New Yorkish frock. For it-labels such as Alexander Wang and Band of Outsiders, or the latest collaborations with the likes of Chlöe Sevigny, Opening Ceremony (+1 212 219 2688) is on Howard Street, too. 
Laugh it up at the Comedy Cellar on Macdougal Street, or go for an evening of gallery hopping in SoHo’s finest, including Postmasters (+1 212 727 3323) on nearby Franklin Street, the Feldman Gallery (+1 212 226 3232) on Mercer Street and Artists Space (+1 212 226 3970) on Greene Street. 


Local restaurants

Book a table exactly three weeks in advance for Mexican dinner at in-demand La Esquina Brasserie at 114 Kenmare; be prepared to transition to nightclub mode at 9.30pm, when the nightly DJs start spinning. In the industrially decorated basement of a historic building on Prince Street, the Mercer Kitchen (+1 212 966 5454) is the place for on-trend candle-lit dinners. Start with the crab fritters, then move on to the pan-roasted halibut. For mouth-watering mac and cheese, try the five cheese blend at Freemans Restaurant (End Of Freeman Alley, off of, Rivington Street).


Local cafés

Embrace veggie-based health-consciousness at the Butcher's Daughter (+1 212 219 3434) at 19 Kenmare Street; this artfully unpolished juice bar and café will leave you feeling both satisfied and a little bit superior. For brunch every day of the week, Mother’s Ruin on Spring Street has you covered. On the weekends, swing by Lung Moon Bakery (+1 212 349 4945) at 83 Mulberry Street in the mornings for the pretty brown-sugar-steamed rice cakes in the window. In a sea of high-rises, three-story-tall Tiny’s (+1 212 374 1135) on West Broadway sticks out, and not just for its diminutive stature and pink facade. It dishes out mod-American fare with Southern and French influences; if you go for brunch, try the sweet and savoury waffles or the Southern classic shrimp and grits. Lobster rolls and spiked lemonades at Ed’s Lobster Bar at 222 Lafayette Street are unmissible summer orders. 

Local bars

The interior of the Ship (+1 212 219 8496), fittingly, looks a bit like a Bond-villain’s yacht, and we like it; we’re also fans of the Lafayette Street cocktail lounge’s gin-based Jump Street and sea bass ceviche. Walk a few streets east into Little Italy for quirky cocktails at diner-themed Genuine Liquorette on Grand Street. In warmer weather, the Mulberry Project’s (+1 646 448 4536) street-artist-painted outdoor garden exercises its siren call; the frozen cocktails echo in refrain.



Photos 11 Howard – New York City – USA

Anonymous review

Gazing through the window of creative consultant Oliver Gustav's New York studio, on Howard Street and coveting each objet d’art, I begin to daydream about owning a home with enough space to display, well, everything. Then, as if on cue, I find the next best thing: boutique hotel 11 Howard, just a few steps away. 

The hotel doors swish open seamlessly, and Mr Smith and I find ourselves in what we can only assume is the hotel lobby; however, it’s unlike any lobby we’ve seen before. Only the neat box of guest key-cards, laid on a round wooden table, denotes this expertly styled minimalist space as the spot where a small entourage of well-dressed staff check guests in. Gazing around at the beautifully designed interiors, I’m mesmerised by a Calder-esque steel sculpture hanging from the ceiling. My head quickly fills with style notes, and I’m excited to see how else this urban retreat will inspire me. I’ll certainly remember the service with great affection; we feel like cherished repeat guests from the get-go. Check-in is thankfully swift and fuss-free, as I’m eager to hop up the sleek spiral staircase to the second floor and snoop out potential photo-ops.

But first, to our room… In the blink of an eye, we whoosh up to the 12th floor. We open the door to our beautiful and bright Terrace King room, into which sunshine pours from a private terrace. I glide over to the sheer white curtains blowing in the gentle breeze, delighting in the considered interior touches: linen bedding from French design house Society, ceramic artworks by Katie Yang and accessories from Melbourne design studio Lightly. 

I’m pleasantly surprised to see Gustav's desirable pieces displayed throughout the hotel, alongside other eye-catching wares. It may be frowned upon in more traditional hotels, but here I feel comfortable enough – encouraged even – to handle objects and turn them over to check the creator’s name – carefully, of course. This quickly becomes something of a habit; I can’t help it – every piece reflects the hotel’s spot-on style: custom-designed brass fixtures, shaded floor lamps and fittings in oak, marble and stone. I find myself searching for any excuse to turn our New York staycation into a permanent residency. 

I carried out a little research before our stay and discovered that this iconic New York building was once a humble post office. It seems hard to believe now, as does the fact that the hotel houses 221 guest rooms; 11 Howard feels so open, accessible and warm, and its softly lit hallways are so peaceful – it could almost be one’s home. 

In the morning, I wake to iconic views of lower Manhattan. I felt rested and ready to explore, so I wander through what feels like my own private hallway to the hotel’s Library, where a light breakfast of fresh fruit and yoghurt is served, washed down with English Breakfast tea. In the lounge, creatives gather around a large table, discussing world-changing plans and entrepreneurial visions in a hushed whisper, while scribbling in artisanal notebooks and tapping away at Macbooks. Impeccably dressed and echoing the hotels unique aesthetic, this sun-drenched, second-floor space feels vibrant and full of life.

I want to stay and eavesdrop, but have a romantic rendezvous to attend. We find the ideal spot for a private encounter, the Blonde, 11 Howard’s elegant, moodily lit bar, with indigo-velvet-upholstered banquettes. Stepping through its steel-framed glass doors, I mentally tot up another star for this remarkable hotel (even if I’ve long since lost count). The arched windows and glints of brass make my heart melt just a little, as I join Mr Smith at a corner booth and peruse the cocktail menu. As evening approaches, we get excited about our approaching dinner reservation. We descend the spiral staircase and enter recently opened Le Coucou restaurant, a space equally as grand and urbanite-luring as the rest of this Danish-influenced stay. 

The lighting is oh-so romantic: slender candles decorate each table, and modern chandeliers hang overhead. My inner tourist emerges as I snap pictures of exposed-brick walls and warehouse-style windows. After a glass of wine we turn our attention to the menu, created by accomplished restaurateur Stephen Starr. Dishes are creative and Gallic in style; with lobster tail in a tomato and basil sauce, veal tongue with caviar, and duck with figs and foie gras, dining is as exceptional as the hotel’s service. 

We’re still devising a master plan to make our stay here a more permanent affair, but we decide to head downtown for a fling with NYC. Situated in the middle of Soho, the hotel’s smack-bang in the centre of the best city in the world, within easy reach of pretty much anything you could want.

After exploring, the streets start to blacken and the sun sets, so we head back up our room to make the most of one more night in those soft, soft beds. As I drift off, remarkably content, I reflect on our stay at 11 Howard. The service, those interiors, the food – again, those interiors – this hotel showcases true understated perfection. So, maybe I can’t stay forever, but I’ll be stopping in Mr Gustav’s studio before we make our way home.

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