Best boutique and luxury hotels in London

Art deco mansions in Mayfair, sought-after crashpads in Soho, Covent Garden’s colourful cribs and antique-laden boltholes in Notting Hill are just a few that make up our curated collection of boutique and luxury hotels in London.

West London Central London East London West End

London, United Kingdom

Vintry & Mercer

Style

Finely guilded

Setting

Commercial crossroads

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A glass of champagne each and a welcome gift

Price per night from (ex tax)$256.61

Offers available
View hotel
London, United Kingdom

The Rookery

Style

Period drama

Setting

Clerkenwell’s gastronomic heart

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
For Club and Superior Double room bookings: a bottle of house wine; for Junior Suites and Suite reservations, a bottle of prosecco

Price per night from (ex tax)$257.88
View hotel
London, United Kingdom

The Ampersand Hotel

Style

Musing on museums

Setting

Cultured Kensington

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A glass of champagne each and a box of petits fours in your room

Price per night from (ex tax)$267.44

Offers available
View hotel
London, United Kingdom

The Other House South Kensington

Style

Walk on the wild side

Setting

Sophisticated South Ken

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A free drink on arrival

Price per night from (ex tax)$271.24
View hotel
London, United Kingdom

Chateau Denmark

Style

Baroque punk-rock disco hedonist

Setting

On, under and around Denmark Street

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bespoke Chateau Denmark cocktail on arrival

Price per night from (ex tax)$271.86

Offers available
View hotel
London, United Kingdom

Batty Langley's

Style

Unabashedly batty

Setting

Historic Spitalfields

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle wine for stays in Club, Luxury or Superior Double rooms; prosecco for Deluxe Terrace rooms and up; champagne for GoldSmiths

Price per night from (ex tax)$278.60
View hotel
London, United Kingdom

The Standard, London

Style

Brute-y sleep

Setting

Swinging King's Cross

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A Sweet & Savoury welcome amenity, two bottles of water and late check-out till 2pm

Price per night from (ex tax)$278.60

Offers available
View hotel
London, United Kingdom

The Zetter Marylebone

Style

Grand tour throwback

Setting

Steps from Selfridges

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A cocktail each in the lounge

Price per night from (ex tax)$281.70
View hotel
Notting Hill, United Kingdom

The Princess Royal, Notting Hill

Style

Lady sovereign

Setting

Quaint neck of Notting Hill

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A gift of a 100 Acres bath product

Price per night from (ex tax)$284.81
View hotel
London, United Kingdom

The Kensington Hotel London

Style

Regal and ravishing

Setting

Sumptuous South Ken

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A room upgrade to the next category (subject to availability), early check-in and late check-out, and a drink each in the K Bar; GoldSmiths will also get two free tickets to a current Victoria & … more

Price per night from (ex tax)$286.36

Offers available
View hotel