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Look at the lid of almost any tin of Swiss chocolates, and you’ll find a postcard-perfect village scene; the snow-sprinkled Alpine town of Adelboden could easily have posed for the picture.
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Known for its clear mountain lakes, ski slopes and hiking trails, Swiss ski resort Arosa is the cockle-warming mug of hot chocolate (spiked, if you like) to St Moritz’s champagne flute.
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Sun-drenched slopes, mirror-still lakes and views all the way to Mont Blanc: even for a Swiss ski resort, Crans-Montana is an overachiever.
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Encircled by Alpine peaks and bordered by an eponymous lake, Geneva oozes sophistication and internationalism.
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Once a sleepy village of cattle farmers, Gstaad has made a name for itself as one of Switzerland’s most fashionable ski resorts, trading its cow sheds for fashion houses, turreted hotels and famous residents.
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Beyond its reputation as a legendary winter resort in Switzerland’s Graubünden canton, as the mercury rises Laax shakes off its snowy coat to reveal a summer playground of rugged peaks, glossy pine forest and lake-cooled valleys.
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Alpine ski spot Saas-Fee, framed by 13 four-thousanders, could easily be mistaken for an icing-sugar-topped gingerbread village from a distance.
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Sitting high in the Swiss valley of Engadin, St Moritz is the snow-tipped screensaver speckled with canary coloured buildings and gliding gondolas that every ski enthusiast dreams of gracing.
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Lakes, peaks and terracotta-roofed towns shimmer in the Alpine sunshine in Ticino, Switzerland’s southernmost canton where a strong Italian influence meets traditional Swiss charm.
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Vallée de Joux, in Switzerland’s Canton of Vaud, is a horloger’s heaven, where your neighbours are world-class watchmakers, like Audemars Piguet and Breguet.
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Mountain-top village Vals takes a slower approach to life in Switzerland’s eastern Graubünden canton.
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The warm sun-soaked slopes of Verbier make for the perfect year-round resort and the nightlife in this part of the Swiss Alps is pretty hot stuff, too.
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As a winter resort, Wengen is famed for its World Cup Lauberhorn run. But you don’t have to be a pro skier to enjoy this Alpine idyll: summer pursuits such as hiking, mountain biking and river rafting seal this remote village’s all-season allure.
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With a cobblestoned Old Town to wander, a lake to perambulate, and a hip neighbourhood full of warehouses turned eateries, Zürich is much more than just chocolates and designer watches.