Cookie policy

Cookie policy


Mr & Mrs Smith

Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal data generally, as well as your rights in relation to your personal data and details of how to contact us and supervisory authorities if you have a complaint.

Who we are

This website is operated by Smith Global Ltd, trading as Mr & Mrs Smith. We are a luxury travel agency; for more information see

Our website

This cookie policy only relates to your use of our website.

Throughout our website we may link to other websites owned and operated by certain trusted third parties, such as our social media partners, advertising partners, commercial partners, security providers. These third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these third party websites, please consult their policies as appropriate.


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us to, amongst other things: improve your experience when visiting our site; fulfil bookings or transactions; remember your preferences; provide you with relevant marketing; and identify errors. 

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to help the site work better for you and to help us understand how you use it. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them in a wider context, visit the guidance on cookies published by the UK Information Commissioner’s Office, or


Our use of cookies

We use the following cookies:

Strictly Necessary cookies. These help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Performance cookies. These cookies are set to provide quantitative measures of website visitors. Information collected with these cookies is used in operations to measure website or software KPIs, such as performance. With the usage of these cookies we are able to count visits and traffic sources to improve the performance of our site and application. If you do not allow these cookies, we will not know when you have visited our site.

Functional cookies. These cookies are set by us or by third party service providers we use to implement additional functionalities or to enhance features and website performance, however they are not directly related with the service you requested. Services and functionalities implemented by these cookies support features like automatic filled text box, live web chat platform, non-necessary forms and optional security parameters like a single sign-on (SSO).

Targeting cookies. These cookies are set by our advertising partners to provide behavioural advertising and remarketing analytical data. They collect any type of browsing information necessary to create profiles and to understand user habits in order to develop an individual and specific advertising routine. The profile created regarding your browsing interest and behaviour is used to customise the ads you see when you access other websites.

You can find more information about the individual cookies we use and the purposes for which we use them in our Cookie management platform.

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (i.e. Strictly necessary cookies).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the Manage Preferences icon at the bottom of any page on our site. You can then choose which analytical, functionality and targeting cookies we can set by clicking on the button(s):

Strictly Necessary cookies    ALWAYS ON

Performance  cookies    OFF

Functional cookies    OFF

Targeting cookies    OFF

However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website.

It may be necessary to refresh the page for the updated settings to take effect.

How to contact us

Please contact us if you have any questions about this cookie policy or the information we hold about you.

If you wish to contact us, please do so via the Contact Us page on our website, write to 2nd Floor Nucleus House, 2 Lower Mortlake Road, Richmond, TW9 2JA or call 0330 100 3180.

Do you need extra help?

If you would like this notice in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).

Changes to this policy

We keep our policy under regular review. This policy was published on 28th March 2023 and last updated on 28th March 2023. Historic versions can be obtained by contacting us.