Fitzrovia, United Kingdom

Stay in Fitzrovia, and you’ll be in good company: Virginia Woolf, Arthur Rimbaud and George Bernard Shaw once called this central London neighbourhood home. Their pursuits were perhaps more learned than hitting Oxford Street’s shops, but browsing the halls of iconic Selfridges could almost be described as a cultural awakening. Fitzrovia has a clutch of world-class restaurants, too. Have breakfast at the comfortable, modern Riding House Café, sample the sinfully good tapas at canary-yellow Barrica for lunch, and hole up at the Charlotte Street Hotel for afternoon tea. Round off your day of culinary triumph with dinner at Hakkasan on Hanway Place: a mesmerising shrine to dim sum and Cantonese cuisine.

Recommended offers

See our boutique hotel deals

  • Best price guaranteed

    Found your stay cheaper? We’ll match the price and give you a $75 voucher

  • Smith Extra on arrival

    Enjoy extras such as a picnic lunch, champagne or spa treatments, on the house