Year-round sunshine steals the show at Soho House Tel Aviv, where three coolly conceived outside spaces – including the pool – lend a smiling, Mediterranean vibe to its stylish clientele. Watch as lemons are cut from the resident trees, sliced and added to your cocktail in the leafy main garden under the eye of the building’s pastel-hued 19th-century turret. Fresh fattoush salads and Soho House signature dishes are served up at the Club, or there’s multicultural Jaffa on your doorstep for the city’s typically laid-back bars and restaurants.
Please note, if you are not a Soho House member, you have the option to add a 12-month Soho Friends membership to your booking for ILS456. Public rates are also available.
Rates are room-only. A Continental breakfast as well as cooked dishes can be purchased and be eaten anywhere on site.
If you wish to become a Soho Friends member, you can add a 12-month membership to your booking for ILS456. Soho Friends is a global membership that gives you access to Soho House bedrooms, plus benefits at spas, restaurants, Cowshed and Soho Home. Please note, Soho Friends membership does not give you direct access to the Houses, and this fee only covers the room booked and any additional rooms for children under 18; additional rooms booked for guests aged 18 and over will be charged the membership fee for each room. If you have purchased a Soho Friends membership through Mr & Mrs Smith within the past year, please call our travel team directly to book your Soho Friends member rates. Please note, existing Soho House members should book directly through Soho House as Mr & Mrs Smith cannot offer their membership discount.
At the hotel
Free WiFi throughout, garden bar, pool area and bar, courtyard bar, Club, work-out space, study, free wash-and-fold service. In rooms: Roberts radio, Marshall Bluetooth speaker, Smart TV, free bottled water, minibar with pre-mixed signature cocktails, tea and Grind coffee kit, air-conditioning, hair-straightener and Cowshed and Soho Skin bath products.
Our favourite rooms
It’s in rooms where Soho House feels a bit more Soho Haus. Paying homage to the German art movement, some of whose key figures settled in Israel during the war, there are Anni Albers-inspired bedspreads, clean-lined Bauhaus-style furnishings (some vintage originals), and geometric parquet. But vaulted ceilings, scalloped headboards and thick rugs borrow from native design. Largely, the difference is the size, but if you want a bath tub book a Big and up, and for some outdoor space and your own kitchen, plump for the apartment.
The sun-trapping pool area has its own bar and is flanked by loungers. It’s open from 8am until 11.30pm (5pm in winter).
Soho House Tel Aviv doesn’t have a spa, gym or health club, instead offering a studio space for yoga, pilates and other activities from its wellness programme. A solo ballet class was underway when we visited.
Bring a large tote to hold your flea-market haul. Work feels less like work in the communal study space, so slide your laptop into its bag, and download Soho House’s app, which acts as a concierge.
Some of the rooms have been adapted for wheelchair users. Plus there are hearing aids to borrow, an elevator, access to the pool and a parking space can be saved on request.
Children are welcome but, as we’re sure you can imagine, this is a primarily grown-up space. There’s no kids’ club or crèche, but babysitting can be arranged – just ask at reception.
It’s reassuring to know that Soho House are working to deliver an environmental impact strategy across their sites. With 2030 goals set to enhance and standardise recycling programmes and responsible food-waste management at every outpost of the member’s club globally. They also work with local suppliers selected for their like-minded responsibility. In the kitchen, there’s scrutiny around how Soho House sources coffee, cocoa and palm oil, as well as sustainable seafood and responsibly reared meat. Expect greater choice of meat-free dishes and seasonal ingredients whenever practical. Measures to assess Soho House’s carbon footprint and reduce emissions are ongoing.
This is a sun-on-your-face sort of place. Take your pick of the poolside, beside the bar, or in the convivial courtyard.
Think Bauhaus baby. Clean-lined forms and planes of colour.
We love the cosy club dining room with its mint-green-painted wood ceiling, antique-stone walls, and cosy furnishings in mustard and terracotta; but you could also dine on the beautiful leafy and lantern-strung bar terrace, or in the courtyard – alfresco is a way of life here. The menu adds zhug-ed up dishes to Soho House classics (Taiwanese-fried chicken, a dirty burger); round up all the dips, falafel and arayes sandwiches with cured-lemon aioli and chilli to share, and pickle-y mushroom shawarma and brick chicken with harissa and orange for mains.
Soho House devotees will already be familiar with the vodka- or gin-sloshed Eastern Standard, chilli-spiked tequila sipper Picante De La Casa, and the shout-y negronis the brand’s barkeeps know by heart. Those are all present and correct, but here, you can also get acquainted with Israeli wines and champagnes. Take libations on your lounger as you sunbathe, sip under citrus trees in the garden or courtyard, or get cosy in a vintage wingback in the Assembly room.
Breakfast runs from 9am till a delightfully lazy noon. Then the menu carries on till midnight.
Soho House Tel Aviv is in the multicultural Jaffa neighbourhood, surrounded by lively bars and cafés.
Tel Aviv International Airport is between 30 and 45 minutes away. Private transfers are available – the hotel charges US$180 one-way for this (and you’ll need to re-book), or a taxi costs around ILS175.
Hahagana train station is about 20 minutes away by car. Taxis cost around ILS65.
Israel’s national road network is modern and easy to navigate, but within Tel Aviv, it’s a busier, more stress-inducing story. If you are on a road trip, there are two parking lots within five minutes of Soho House Tel Aviv (one at Jaffa House and one next to the flea market).
Worth getting out of bed for
Jaffa (officially merged with Tel Aviv in 1950) might be the oldest part of the city at around 7,500 years old, but it's young at heart. It pops up a few times in the Bible (it’s named for Noah’s son Japhet, and where Jonah – of ‘being swallowed by a whale’ fame – is believed to have started his fateful voyage); but after the city was annexed, young creative sorts, both Arab and Israeli, reinvigorated its cultural momentum. Get caught up in its creativity; visit the Secret Art Market for handicrafts and paintings, Urban Gallery for contemporary local works, the Ilana Goor Museum for curiosities collected in an 18th-century inn, Gordon Gallery, and Magasin III Jaffa, established by the hip Swedish magazine of the same name. Or wonder at the enjoyable folly of modern dignitaries rendered in painstaking detail at the Jaffa Mosaic House Museum, then enjoy the mind – and spoon – bending madness of the Uri Geller Museum (open to groups and filled with ‘items relating to Uri Geller’). See what’s going on in the indie-filmmaking scene at Jaffa Cinema, where each month emergent directors introduce their work, and what’s playing at the Nalaga'at Centre, a not-for-profit theatre space for deaf-blind actors; and creative studio Craft and Bloom might be hosting art classes. Jaffa’s Flea Market (closed on Saturdays) has both trash and treasure on stalls spread out over various streets; dig about, then head to the historic Clock Tower and climb up for city-wide views,and stop into Saga Gallery for more organised and very covetable homewares. From here you can enter the maze of slender alleys, limestone stairs and antique arches of Old Jaffa; worthy stops are St Peter’s Church, the waterfront and port, magically suspended orange tree (yes, Jaffas do come from here), and the HaSpiga Garden, pausing at the Wishing Bridge to touch your zodiac sign, look out to sea, and tell it your heart’s desire. If you wished for cheese-filled burekas, hummus fresh from a hole-in-the-wall and a big-boy shawarma, well it’s been granted on one of the many street-food walking tours that roam Jaffa.
Whether nibbling on bureka and wrangling a deep-filled shawarma while navigating ancient alleyways, carb-loading on buttery baked goods, or indulging in elegant seafood while staring out over the water, Jaffa’s dining scene is as diverse and creative as its people. Sushi joint Selas’s menu reads more like an EDM set list: ‘tectonic plates’, ‘on dream box scale’, ‘earthquake… But the likes of salmon tartufo with pineapple salsa and an apple-and-herb consommé, and fish dumplings with yuzu crème fraîche and citrus ponzu deserve an introduction. Stay for the ‘aftershock’ of coconut ice-cream dipped in matcha chocolate with wasabi crumble and finger limes. A touch more traditional – although in an art-led way (the space is also a studio) – is Beit Kandinoff, where amid old stone walls and eye candy galore you’ll eat tuna ceviche loaded with mango curry, Thai basil, shiso and tapioca tuile; smoked eggplant and yoghurt dumplings with yoghurt, mint and chilli; or asado slow cooked in wine and pomegranate. Intimate and affordable, Dok is ideal for a low-key date night; and plates – made using grows from their own garden – have personality that belies the dining room size: orange-marinated-lamb tacos with cranberry and avocado leaves, hibiscus salt, habanero and calamansi; charcoal-roasted trout skewers in pomegranate syrup, barley and strawberry vinegar with burnt-onion cream; and mango in lavender-and-geranium syrup with honey tuile. For seafood and electric-blue views dine at Cassis on the coast, and blue-and-white Kalamata has fine iterations of all the dippy, picky and super-fresh of Greek cuisine.
Join the crowd outside Abulafia bakery by the clock tower to pick up sticky and sesame-covered treats to nibble on (their pizza slices are good too. For cheese-stuffed, syrup-drizzled pastries and toothache-sweet knafeh, Said el Abu Lafia and Sons is a popular spot in an ancient stone building, where the focal point is the huge oven for pizzas and flatbreads. And to hone in on two Israeli classics, you have Abu Hassan, whose hummus has reached legendary status (try it with brown beans and labane); and Dr Shakshuka cures sore heads of a morning, with various takes on the breakfast classic, plus meaty shawarmas.
Jaffa has a juiced-up party scene with youthful crowds thronging its bars and terraces. BeerBazaar is a tiny shop with tables spilling out into the street, but we like its house beers’ fun names (‘your aunt’, ‘honey time’, ‘yeti’) and bottles of strudel or apple and pomegranate wine. At the other end of the scale, Jopea has cathedral-like proportions and a bar that reaches the ceiling like a magical drunken bookcase; there are hundreds of spirits, including rare whiskeys, 50-strong wine list (with Israeli picks), and a well-curated soundtrack. Travel-themed cocktails? Don’t mind if we do… The Imperial Craft Cocktail Bar flies through flavour, to Kyoto (tequila, plum liqueur, yuzu sage and hojicha tea); Indonesia (vodka, absinthe, coconut water, papaya, chilli and pineapple); Geneva (Courvoisier, fig liqueur, burnt-cherry cordial and hazelnuts; among other destinations.
Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this turretted trendsetter in historic Jaffa and unpacked their delicate ceramics from Nissani Atelier and flea market finds, a full account of their unpeeling of this storied old town will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside Soho House Tel Aviv, Jaffa…
Soho House Tel Aviv’s home in the ancient city of Jaffa was built in the 19th-century and bears two crenellated turrets, making it perhaps the Disney princess of all the brand’s residences. But, rather than trilling away and befriending small animals, this was once a convent, school and hospital at various times in its past. Nowadays, you’re more likely to see a sexed-up habit at one of the many glittering parties held here, work is carried out in a very stylish idea-sparking study, and the beds are far more cool than convalescent, with Frette linens and a throw inspired by Bauhaus artist Anni Albers. Echoes of the German design movement and shapes of the nearby White City can be found in the contemporary artworks and vintage or custom furnishings throughout, but the stay’s also charged with the youthful energy and come-together conviviality of Jaffa’s creatives, who flow in for picante cocktails by the pool or lazy lunches in various citrus-tree-shaded courtyards. It’s wonderfully easygoing, showing that this stay might have a turret, but it’s no ivory tower.