Cheltenham, United Kingdom

No 131

Rates per night from$125.02

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (GBP100.00), via, using today’s exchange rate.


Modern Georgian pad


Boutique boulevard

Cheltenham hotel No 131 sits confidently on the edge of the city-centre Imperial Gardens, a grand Georgian lodge restored to former glory with a liberal application of contemporary art, culinary prowess and squashy lounging sofas. Upstairs, 11 romantic rooms are kitted out with vast beds and roll-top baths; downstairs, two floors of airy drawing rooms, pantries and conservatories have been turned over to modern British fare and deftly mixed cocktails. At the weekend, the hotel is turned over to the pursuit of earthly pleasures, with the cocktails flowing freely and DJ's spinning in the bar until 3am. 

Smith Extra

Get this when you book through us:

A bottle of Bramley bath product


Photos No 131 facilities

Need to know




11am, but flexible, subject to availability. Earliest check-in, 3pm.


Double rooms from $125.02 (£100), excluding tax at 20 per cent.

More details

Rates include a Continental buffet breakfast of bread, pastries, home-made jams, cold meats, cheeses and fresh juices and made-to-order à la carte hot dishes including eggs-many-way on sourdough toast and fluffy pancakes.


The Lucky Onion is the creative force behind chic country bolthole the Wheatsheaf Inn, and knows a thing or two about stylish details and cosseting guests. Rooms have their very own teapot and hot water bottle, each with a cosy hand-knitted by a lovely lady in Scotland.

At the hotel

Lounge, library, bookable private dining room, free WiFi. In rooms: flatscreen TV with Apple TV, Bose iPod dock, minibar, hot-water bottle, art books, Nespresso machine, tea-making facilities, free bottled water and Bramley toiletries.

Our favourite rooms

Very Good Room 4 has large Georgian windows on two sides and a downstairs bathroom with a deep Victorian tub. Very Good Room 10 is a firm favourite: its double bed is smaller, but couples can cosy up on the blue velvet seating beneath the eaves, or soak in the nearby tub. Excellent Room 6 is ravishing, with an enormous bed, wood-trimmed in-room bath and a bathroom prettily tiled in orange and green. All the rooms are elegant and individually decorated, with chocolate-brown parquet or sisal floors, plate-sized rainfall showers and warm woollen blankets to wrap up in.

Packing tips

Swarovski binoculars to track your gee-gees.


A day at Cheltenham’s racecourse can be nerve-racking – unwind with a muscle-soothing treatment at nearby Cowley Manor's spa.


Welcome. Extra beds (£25 a night for under-16s) and free cots can be added to most rooms. Babysitting is available for £10 an hour with 24 hours’ notice.

Food and Drink

Photos No 131 food and drink

Top Table

Commandeer the Library’s round table and four mustard velvet armchairs for intense literary discussions over an intimate meal.

Dress Code

Jeans and luxe knits by day, a bit of sparkle by night.

Hotel restaurant

Food is served throughout the hotel, where guests linger over seasonal British fare in handsomely proportioned Georgian rooms brought up to date with flashes of neon and a splash of art deco. Leather banquettes and tall teal stools slink around the imposing central bar. From the garden, peek through the kitchen’s glass walls to watch the team hard at work at the stoves. It’s worth letting staff know that you’ll be dining at the hotel: tables here are popular, with a menu featuring Cornish seafood and steaks seared on a charcoal Josper oven, alongside pick ‘n’ mix sides such as piping hot fries cooked in duck fat and pine-nut-flecked curly kale. For breakfast, take your pick from the Continental spread and order decadent plates of eggs Florentine, smoked salmon and scrambled eggs on sourdough toast, grilled kippers and maple-syrup topped pancakes with crisp streaky bacon.


Hotel bar

The downstairs Crazy Eights bar is a buzzy and attractive affair sprawling across several rooms, each with a different feel. Feeling peckish? Perch at the high wooden table in the pantry, which houses a gorgeous selection of Neal’s Yard cheeses. The long zinc bar is at the heart of the action; resident mixologists have already established it as the best cocktail bar in town with their carefully crafted menu of sours, swizzles and highballs. Order the house cocktail, a delightfully blue coupe of gin and blue raspberry syrup topped with a lemony froth, then retreat to the games room or the scattering of deep leather sofas in the conservatory – it’s heated in the winter, and in good weather the roof opens up for a garden-party feel. Thursday–Saturday things shift into weekend mode with late opening (the music plays on until 3am), a post-10pm bar-snack menu and some top-drawer DJs (Norman Jay, DJ Yoda and Gilles Peterson have all graced the decks).

Last orders

Breakfast is served 7.30am–noon (11am for the buffet), lunch noon to 3pm, light bites from 3pm to 6pm, dinner 6pm–10pm (10.30pm on Fridays and Saturdays and 9.30pm on Sundays). The bar quells thirsts until 3am (Thursday–Saturdays).

Room service

Let staff know when you plan on getting up: they’ll leave a tray of pastries, fresh juice and a newspaper by your door. A full menu is available in room during restaurant hours.


Photos No 131 location
No 131
131 Promenade Cheltenham
GL50 1NW
United Kingdom

Flanked by the Cheltenham Ladies’ College and the Imperial Gardens, No 131 is on a broad boutique-lined avenue leading down to the town’s high street.


Bristol Airport, an hour’s drive away, serves domestic and European flights, with onwards connections from Brussels, Amsterdam or Paris. London Heathrow is just over 90 minutes away.


Cheltenham Spa station, a five-minute drive from hotel, serves Cross Country and First Great Western trains to Swindon, Bristol and London Paddington, as well as Cardiff, Birmingham and Aberdeen.


You won’t need a car for a saunter through Cheltenham’s Georgian quarters, but if you plan on exploring further afield there’s metred on-street parking (£10 a day) in the surrounding area. The hotel’s staff will happily swap your ticket for you in the morning if you leave your car keys with them. From London, the drive to Cheltenham's under two and a half hours, and No 131 is just 10 minutes from junction 11 of the M5. Be sure to park in the street behind the hotel before you pick up a parking permit.


For very special occasions, the owners can arrange for a six-seater private jet to land at nearby Staverton Airport, but they’ll need plenty of notice. Cheltenham Racecourse also has a helipad.

Worth getting out of bed for

No 131’s city-centre location is hard to beat. The Promenade is lined with the high street’s pick (Whistles, Hobbs, the White Company); for a leisurely browse of Cheltenham’s best boutiques, jewellers and gift shops, walk up the gentle hill to the Montpellier quarter. Across the road, the Imperial Gardens hosts events throughout the town’s festivals – time your visit to coincide with October’s Literature Festival or June’s food-and-drink-fuelled revelry. No 131 is a renowned party pad when the weekend rolls round, so keep an eye on their events program and you might just catch a superstar DJ spinning down in Crazy Eights. If you want to explore further afield, the hotel can arrange riding trips, fishing on the River Coln or clay-pigeon shooting lessons with Olympic trainer Ian Coley (+44(0)1242 870 391), as well as bike hire and picnic hampers for a gentler amble through the Cotswolds.

Local restaurants

A five-minute walk away, No 131’s lively sister restaurant The Tavern (+44 (0)1242 221 212) dishes up tempting diner fare (think sturdy sliders, creamy mac and cheese, and crispy shoft-shell crab). If you can find 15 other gluttons to keep you company, call ahead to order the family-style slow-roasted suckling pig. Housed in a former art-deco picture palace, The Daffodil (+44 (0)1242 700 055) is a prime spot for a romantic tête à tête. Beneath a high chandelier-studded arched ceiling, live jazz nights and one-off martinis keep things slinky and sultry. Chef Tom Rains earned his toque in the Berkeley and Claridge’s kitchens; his daily-changing menu makes the most of local produce: try the Severn smoked salmon, Brixham crab benedict and braised lamb sweetbreads with confit potatoes. Don’t be tempted to take a taxi to Le Champignon Sauvage (+44 (0)1242 573 449): you’ll be thankful for the appetite-whetting 20-minute walk there. This small restaurant’s earned two-Michelin stars with its scintillating menu: expect the very best of the Cotswolds’ farmed and foraged produce – wood pigeon, Hereford snails, ground elder – transformed by gifted hands.

Local cafés

Start your day with breakfast at local cafe The Find, where you’ll find meaty and veggie takes on the Full English, spicy harissa eggs on toast, and fruit-topped porridge. It’s also open throughout the day for leisurely lunches, tea, coffee and cake breaks, and dinners on Friday and Saturday nights.

Local bars

Stop for a glass of wine at vintners John Gordons (+44 (0)1242 245 985); the deli has smoked mackerel pâté, charcuterie platters and handsome pies to snack on, too.


Photos No 131 reviews
Guy Woodward

Anonymous review

By Guy Woodward, Magazine connoisseur

Right from when I was little, I’ve been a fan of the communal hotel lounge. As a bright-eyed seven-year-old keen to make friends on holidays at garishly decorated Cornwall hotels, I liked that it was both useful and a glimpse into an adult world. Especially if there were board games. I loved board games.
These days, the appeal is of a different nature. Being an adult, I am less sociable, and don’t hang out there to meet people. Indeed I prefer not to, save for the occasional reassuring bit of small talk. I am not hoping for a game of Cluedo, either, or even Connect Four. No, this haven now speaks to me simply of indulgence, of afternoon tea, of a sanctuary from chores (and, ideally, from precocious seven-year-olds). And of magazines. I love magazines.
So does Mrs Smith. And fortunately, the lounge at No 131 in Cheltenham comes stocked with plenty of them – notably those ‘aspirational’ food, travel and lifestyle titles, laid out extensively on shabby-chic wooden tables that are the perfect height at which to lay your feet (don’t worry – the ‘pre-loved’ nature eradicates any guilt you may feel at such overly familiar behaviour).
It takes more than a bunch of glossy magazines to keep me and Mrs Smith happy, I should add. We do not spend our spare time lingering in dentists’ waiting rooms. And it’s true, we do have a sitting room at home where, all being well, only Mrs Smith will ever disturb me. Yet somehow, the lounge at No 131 offers more by way of relaxation. It helps, of course, that in contrast to our own home (and certainly those Cornish guesthouses of my youth) an interior designer has been consulted. The result is a modern interpretation of its Georgian heritage, all high ceilings, vast sash windows, wall-dominating artwork and lavishly upholstered, eccentrically coloured armchairs. The result? Plonked here, we immediately switch off, free of distraction, to be interrupted only by obscenely young members of staff offering pots of tea.
Despite its stately reputation, Cheltenham has a fairly young feel. We are advised by said staff to take a stroll to the neighbouring Montpellier district, home to an eclectic mix of faintly Bohemian, arty boutiques, purveyors of everything from retro typewriters to bespoke stationery – both of which Mrs Smith developed a sudden hankering for. The hotel had emailed prior to our arrival to give us the lowdown on events happening. Art featured heavily, from the newly extended Wilson Gallery, to a pop-up outdoor exhibition on the green opposite.
This ancient yet modern feel exists throughout the hotel. The colonnaded Georgian architecture backdrops the convivial bar terrace looking onto Imperial Square. Its interior is contemporary, but lived in, materials are often natural and placement is stylised – it’s classic but cool. The creaky, wooden stairs to our room take us past exposed light bulbs in birdcage shades to carpeted corridors and more quirky artwork.
We’d booked a Very Good room – a halfway house between the mere Cosy and the extravagant Excellent, combining qualities of both. There are lovely all-natural toiletries; there’s a Nespresso machine; an iPod dock; a big TV with Sky; movies galore via a clever Apple entertainment package; oh, and more magazines.
Throughout it all are little touches that make Mrs Smith and I feel warm inside (perhaps too warm on occasion, of which more later). There’s the cute presentation of the hotel particulars in a faux hardback novel on the desk; the wooden stool in the bathroom, where I perch to groom as Mrs Smith defoliates; and the tray of juices and pastries delivered to our door each morning. We learn that some rooms – the Excellent ones, presumably – have reconditioned, freestanding Rogeat Lyon baths dating back to 1875. But frankly, they would have to be made from diamond-emblazoned platinum to outdo the two showers that grace our rather splendid bathroom. Not just any two showers, either. Two walk-in showers with that overhead waterfall thing. All rendered in a classic, understated way to complement the vintage tiling and old-school toilet replete with satisfying pull chain.
It’s the same downstairs. The bar is a proper one, with proper barstools, but decorated in oh-so-cool-right-now teal (right down to the luminous cross on the wall, emblazoned with the disconcerting message ‘Sin will find you out’). The extensive cocktail list borrows from – and credits – various incarnations around the world over the last century or so. The dinner menu in the relaxed restaurant – all wooden boards and not a tablecloth in sight – makes a big play of steak, and delivers on the promise, again with homey touches: oversized tea-towel napkins, sauces delivered in mini saucepans, fries in cute little buckets. Service is a bit hit and miss – the downside of such youthful staff – but we stagger upstairs with a fuzzy glow.
There is a further bar further downstairs – the more locally-populated Crazy Eights. Thankfully, it’s not too crazy, though it does get pretty lively later on – as evidenced by the hum and chatter seeping up through our open window (and the jar of painkillers provided atop the bar at breakfast). Why the open window? Ah yes, that warmth. A decent air-conditioning system is the only element missing, since the building’s Grade-II-listed status precludes any such installation. It’s a minor quibble though, and fans (and earplugs) are provided – at least it provided grist to the small-talk mill when I bumped into another guest having tea in the lounge…

The Guestbook

Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in No 131’s Guestbook below.

We loved

The thoughtful touched. The food and drink, particularly the steaks and the gin. The room and amenities were very thoughtful. The setting, feel and atmosphere were also brilliant. And the pastries at breakfast were incredible, possibly the best I've ever had.

Don’t expect

To be a comfortable temperature – our room was hot with no windows.


Stayed on 18 May 2019

We loved

The interior was beautifully done and the room beautifully kitted out. The nice touches included the gorgeous toiletries and the Dyson hairdryer. Dinner was delicious with really excellent service! The position of the hotel is perfect and the gin/rum bar, although lively, was great!

Don’t expect

The bedroom (No 1) despereately needs a chair! There was plenty of room for one - we had to drape our clothes over our suitcases on the floor or balance them on the low chest. The TV had a bright light behind it and a red light on the front - I draped my scarf over it. It would have been great to access an off switch. But really, the rest of it was perfect.


Stayed on 6 Apr 2019

We loved

We loved the friendly atmosphere, the good food and the 'Gin and Juice' bar downstairs. The room was fantastic, stylish, had everything you need for a romantic break and was very clean and well presented. The bathroom in room 4 was amazing. Staff were great, friendly and responsive. Service was outstanding.


Stayed on 21 Mar 2019

We loved

Great resturant and bar scene. Lots of choice at breakfast, great coffee, ate in the resturant one evening and enjoyed a fabulous beef Wellington. Cocktails superb! Location is good for mooching around Cheltenham without needing the car.

Don’t expect

Full hotel service. This is a resturant with rooms, not a full service hotel. Iron never arrived when requested, towels not always replenished, on checkout was presented with a pile of receipts rather than a bill.


Stayed on 13 Feb 2019

We loved

The unstuffy professionalism of the staff, great room number 6 and a great breakfast.


Stayed on 10 Feb 2019

We loved

The service, the team could not have been more helpful nothing was too much trouble. I was recovering from hip replacement surgery – they insisted in carrying our bags to the room, made sure I had a comfortable cushion to sit on in the restaurant and carried the bags back to the car when we checked out.

Don’t expect

The glass of fizz we were given to celebrate Sue's birthday.


Stayed on 1 Feb 2019

We loved

Perfectly located. Chic and very well decorated. Helpful staff.

Don’t expect

Easy parking at weekends.


Stayed on 10 Nov 2018

We loved

We chose this hotel for a half term mums and daughters night away and weren't disappointed by its location or style! We loved the individuality of the three rooms we booked: two Cosy rooms (8 and 11), which were surprisingly roomy for one night stay, and one Comfortable room (with an extra z bed), which had a divine bathroom. We loved the Mr & Mrs Smith gifts of Bramley products – fab smell! We eujoyed the pre breakfast juice and croissant delivered to your door, whilst snuggled up in our amazing beds- fab mattresses and pillows! We loved the fact we were put in the study for supper (possibly to keep the noise levels down in the restaurant), which made it feel like a private dining experience and the girls loved playing after dinner charades. Wonderful service from majority of staff. Amazing breakfast feast for all.

Don’t expect

Amazing food for the children as we sadly experienced disappointing pasta main courses for three out of the four girls – despite it being free as part of the Mr & Mrs Smith package! A bath in the Cosy rooms!


Stayed on 25 Oct 2018

We loved

Really friendly staff, and the room was amazing. We particularly liked the tin bath and walk-in shower, and the bed was very comfortable. Lots of space too! The breakfast, which was included in our rate, was fantastic, with lots of variety on the menu.


Stayed on 21 Oct 2018

We loved

We loved this hotel. Great location in the heart of Cheltenham. The rooms are gorgeous, the staff attentive and they have a brilliant bar (the gin cocktails were sensational) and the restaurant is superb, as is the wine list.

Don’t expect

To get a room during the Cheltenham Racing Festival unless you book very early!


Stayed on 30 Sep 2018

We loved

The service and the rooms. Just fabulous!

Don’t expect

Room service would have made the stay more fun! To be able to order some nibbles to the room for films in bed would have been great.


Stayed on 22 Sep 2018

We loved

Mix between chill-and-party. The hotel is home to pretty much one of the best bars in the whole of Cheltenham, so the party can go on quite late at the weekends but it's an ideal excuse to have a drink to. In the morning it's a completely different story, super relaxed and the beds are awesome.

Don’t expect

To go to bed early on a Friday or Saturday night.


Stayed on 9 Sep 2018

We loved

The hotel is beautifully decorated in an eclectic style. Sumptuous bathrooms. Continental breakfast plentiful, with free prosecco, should you choose to partake at such an early hour! And yes we did. Staff very attentive. Would recommend the whole experience. 10/10

Don’t expect

My only niggle was parking is located at the rear of the hotel in a side street. Approx a couple of mins walk away, not great if the heavens were open, therefore a rear entrance would have been welcome.


Stayed on 7 Sep 2018

We loved

Nice rooms and little touches like the juice and croissant left outside the room door in the mornings.

Don’t expect

To have to pay extra for a cooked breakfast, perhaps it should state 'Continental' in the tariff. To have a service charge automatically added to the Bar Bill when the service was dreadful!


Stayed on 2 Sep 2018

We loved

I could not recommend this hotel highly enough. We had the such a great time from check in until the moment we checked out. The hotel is beautifully decorated throughout and the bars and restaurant all had a great atmosphere and great cocktails. What we loved the most about the hotel was the attention to detail; the room was fabulous with a rolltop bath in the bedroom and good quality shower/bath products, cookies left on the table with the turndown, waking up to fresh juice and croissants outside our door. The continental breakfast had more than expected, it even had help yourself bucks fizz and bloody marys, which we thought was a great touch. Matt, at reception, was amazing and was so helpful, as where all the staff. Thank you for making our stay so lovely. Outside the hotel, The Ox was a fantastic steak restaurant. Try some shopping along the promonade. There are also some really lovely bars as you turn right out of the hotel including a very grand, The Ivy.


Stayed on 26 Jul 2018

We loved

Great food (try the aged meats), downstairs bar, pampered rooms and location. Perfect place to stay and enjoy downtown or just the peace and quiet of the gardens across the way.

Don’t expect

An elevator, so you have to carry your bags up/down stairs.


Stayed on 5 Apr 2018

We loved

The decor, modern vibe and great breakfast.

Don’t expect

A quiet night or warm bathroom – we stayed Saturday night, and our room was so loud because of the bar downstairs (until about midnight). We were jet lagged so were hoping to have an early night :(. Also, our room was plenty warm, but the bathroom which was downstairs was freezing all night – and the cold air kept coming up to us. We had called to ask about it a couple of times, but the hotel staff didn't seem that bothered. In addition, there were a couple of things that were not up to par given the rating and price of the hotel – we had a few broken lights, and there was an old box of cough drops on the floor in the bedroom. Bit strange.


Stayed on 10 Feb 2018

We loved

It all...the hotel was gorgeous! We had the delight of staying in room 6. We had a huge bed with a double side TV, a beautiful bath tub in the room and a large bathroom. All the small touches were lovely too, including a hot water bottle and some bath products. We also had lunch at the hotel in front of the fire which was delicious. Would strongly recommend. The staff were also really helpful and luckily we were able to check into our room slightly earlier as it was ready for us.

Don’t expect

It was slightly noisy at night, however we were just above the entrance to the hotel at the front and the windows are original so we were expecting a little noise.


Stayed on 27 Dec 2017

We loved

The style of the hotel – beautifully decorated. The Tavern, a nearby restaurant owned by the same people as the hotel, was excellent.


Stayed on 26 Aug 2017