Florence, Italy

Floroom

Rates from (inc tax)$148.16

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (21EUR), via openexchangerates.org, using today’s exchange rate.

Style

Double vision

Setting

Either side of the Arno

Boutique bed and breakfast Floroom has two petite apartments, each with four rooms, that are big on two very important counts: a enviable central Florence location and a smarty sense of style. Fratelli Alinari photography, sleek parquet floors and an abundance of antiques create soothingly contemporary interiors that are as cool as they are cosy. A personal door code and discreet staff let you live like a local during your stay.

Smith Extra

Get this when you book through us:

A pack of four replica vintage postcards

Facilities

Photos Floroom – Florence – Italy

Need to know

Rooms

Eight, spread across two apartments (one at Via del Pavone; one at Via del Sole).

Check–Out

12 noon, but flexible, subject to availability. Earliest check-in, 2pm.

Rates

Double rooms from $148.16 (€132), excluding tax at 10 per cent. Please note the hotel charges an additional local city tax of €2.50 per person per night on check-out.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (EUR145.00), via openexchangerates.org, using today’s exchange rate.

More details

Rates include Continental breakfast; locally sourced pastries and ingredients in your fridge; coffee, tea, soft drinks and bread from the kitchen and WiFi.

Also

Floroom 1, at 7 via del Pavone, is closer to the city’s nocturnal hotspots, and has more of a historic feel, with rooms set in the eaves and a cream and chocolate palette; Floroom 2 is within walking distance of the key cultural sights at 2 via del Sole, and is the more modern apartment, with grey-toned decor.

At the hotel

DVD library, lounge with a DVD player, and free WiFi throughout. In rooms: flatscreen TV and free bottled water.

Our favourite rooms

At Floroom 1, we love Guest Room 3 for its modern four-poster and the bold giant clock that hangs above it. Deluxe Room 8 at Floroom 2 took our fancy: it’s the largest and most characterful boudoir, with a romantic corner bed, an elegant black day-bed and a bathroom boasting two showers.

Packing tips

Less is more; maximise the cosy room by minimising your luggage. (That said, some Italian elegance is mandatory; bring cashmere and cologne.)

Also

Both apartments occupy the top floor of their individual buildings, and there's no lift, so be prepared for stairs. Staff are on site from 12 noon to 4pm each day; after hours you can reach them by phone, and each guest gets a personal door code.

Children

Children aged eight and over only; this hotel is best for couples.

Food and Drink

Photos Floroom – Florence – Italy

At the hotel

The generous breakfast features fresh Tuscan produce: chopped fruit, cereal, natural yoghurt, prosciutto, cheese, bread and a selection of memorable jams including prune, myrtle and apricot. A cake is left out for guests to nibble on, and the Smeg fridges are stocked with pear juice, yoghurt and bottled water. When it comes to lunch and dinner recommendations, the stylish owners will be more than happy to point guests in the right direction.

At the bar

None, but you can pick up a chianti at Il Santino (+39 055 211 264) nearby. Feel free to help yourself to coffee and tea that's been left in the hotel, and use the staff's local knowledge to find a fab spot for sipping nearby.

Location

Photos Floroom – Florence – Italy
Address
Floroom
Floroom 1 via del pavone n.7 Floroom 2 via del sole n.2
50125
Florence
Italy

Planes

Florence airport is 8km away, served by British Airways (www.britishairways.com). Alternatively, fly into Pisa airport with EasyJet (www.easyjet.com) or Ryanair (www.ryanair.com).

Trains

Santa Maria Novella station is 2km from Floroom 1; 1km from Floroom 2. There are regular connections to other major Italian cities – including Rome.

Automobiles

Having a car in Florence can be a hindrance, but it’s essential if you want to explore the surrounding Tuscan countryside. There is no parking at Floroom itself but the hotel can reserve parking spaces for guests in a nearby car park (about two minutes' walk from Floroom). Parking costs €25–€30 a day and must be booked in advance as spaces are limited.

Worth getting out of bed for

Leave the tourists and city bustle behind with a tour of Tuscany on Vespas. Groups head off daily at 9.30am. Sticking with the wheeled theme, try the Florence History Bike Tour, which departs twice a day, at 10am and 3pm. One of the best ways to explore Florence is by foot, and the apartments are perfectly placed for a day’s wandering: head to the Duomo and ogle the architecture (climb to the top for dazzling views), admire the sculptures in the Bargello museum, and the Renaissance masterpieces at the Uffizi Gallery. Florence is a fashion-lovers’ dream; pick up tissue-thin cashmere scarves with dreamy, subtle patterns from Faliero Sarti (+39 392 051 8189) at Via della Spada. Sultry A Piedi Nudi nel Parco (+39 055 218 099) on Via del Proconsolo, is a low-lit boutique peddling elegant Italian separates in charcoal, black and navy; Angelo (+39 055 214 916), just off Piazza della Signoria, rifles through the annals of fashion to unearth covetable vintage pieces; and Gerard's (+39 055 217 448) Italian tailoring by way of Tokyo's street style creates appealing avant-garde pieces. 

Local restaurants

Osteria de’ Benci (+39 055 234 4923) at 13 via dei Benci serves classic Tuscan fare; try the Chianina beef steak, the ubriacona ‘the drunkard’ spaghetti cooked in red wine, and strawberry risotto. Bored of pizza and pasta? Lugarno 23 (+39 055 234 5957) at Lungarno Torrigiani serves up the region’s renowned Chianina beef in bun-clad burgers. Trattoria 4 Leoni (+39 055 218 562) at Via de' Vellutini is just a few steps away; sample Tuscan specialities such as bistecca alla Fiorentina, peposo (stew), polpettone (meatballs) and gran fritto dell' aia (fried chicken, rabbit and vegetables – or fish on Fridays). Have lunch with the locals at Sano Bevitore (+39 055 211 264) at 66 via Santo Spirito. The seasonal menu (featuring dishes such as pumpkin soup, grilled fish and octopus with tomato) is great value, and there’s also an enticing, reasonably priced wine list.

Local cafés

Sweet tooths will love the artisanal gelato at Grom (+39 055 216 158), a short walk away at Via del Campanile. Ingredients are organic and top-quality: lemon from Amalfi, hazelnut from the Langhe, Leonforte peach, Bronte pistachio and the Ribera strawberry.

Local bars

Stop for drinks, cheese and charcuterie at Il Santino (+39 055 211 264), a cosy wine bar at Via di Santo Spirito. Dolce Vita in Piazza del Carmine has live music, a pleasant veranda and a cocktail list that could lead to Fellini-esque frivolity. Light, white riverside Golden View Open Bar (+39 055 214 502) overlooks Ponte Vecchio (hence the name); its menu errs towards the touristic, but the drinks list is on top form and live jazz plays in the background.

Reviews

Photos Floroom – Florence – Italy

Anonymous review

At various times in our relationship, Mrs Smith and I have argued whether size matters. With a few notable exceptions (such as wine glasses, for example, where we both opt for ample) we rarely agree. While I still have faith in small packages, Mrs Smith opines that big is best. But she is Australian and I am English. On the comfortable and efficient train from Orvieto to Florence, we are discussing the accommodation awaiting us at Floroom. While Mrs Smith is comfortable with the concept of ‘boutique’, I have ill-advisedly thrown the term ‘bijou’ into the mix, with its doll’s house connotations. Mrs Smith points out that as a rule of thumb, one’s hotel room should not be smaller than one’s suitcase.

But if we cannot agree on dimensions, then Mrs Smith and I speak as one when it comes to location. We are a couple that likes to be just a stroll from history, tradition and wherever possible, shoes. With the Uffizi, Duomo, Ponte Vecchio and Pitti Palace all within easy striking distance (not to mention Ferragamo, Burberry and Bottega Veneta), Floroom 1 on Viale del Pavone ticks every box.

Abandoned by our taxi driver, we establish immediately that Floroom 1 is not luggage friendly (there’s no lift), at least not the generous baggage with which we Smiths have travelled from Australia. But thankfully, Joel (Mrs Smith delights in the fact that his name recalls her favourite Grace Jones track – remember ‘Joel et sa valise?’) is on hand to help us with our bags to the second floor of this old Florentine house, converted creatively to a streetwise bed-and-breakfast by owners Giacomo and Francesca.

‘It’s really just a cube’ explains Giacomo, former attic apartments reconfigured as four design-savvy suites, with a communal, upper-level kitchen, dining and lounge area. There’s even a kooky, connecting glass skylight which provides upstairs with a birds’ eye view of reception and downstairs with a celestial view of the kitchen.

I agree with Mrs Smith that ours is not a room to linger in, but it’s clever and compact. If Apple launched an iRoom it would look like this. A white pod (pallid walls, towels, bedding and candles) with a bathroom I’d like to package up and send home. Nobody does bathrooms like the Italians, even in miniature. (Design lovers, note: the Zucchetti taps alone are worth the trip). And guess what? There’s no room key, just a security code and a keypad. One code fits all – from the street entrance to your room.

Giacomo and Francesca arrive early the following morning to prepare breakfast. Mrs Smith and I flick through design magazines while they make toast and coffee and suggest an itinerary for our day. We feel like guests in the apartment of a cool, handsome young Florentine couple, which is not far from the truth. It’s an Elle Decor moment.

Later in the day we transfer to Floroom 2, just across the Arno on Via del Sole, and even closer to the shoes on Via Tornabuoni. Confusingly, we are greeted by another Joel (same name, different man) who provides Mrs Smith with another opportunity to break out Grace’s accordion. As this new Joel struggles up the stairs with our leaden luggage, I wonder if Joels 1 and 2 are simply another design feature. This is Italy, after all.

The cognoscenti have known for some time that grey is the new white, which makes Floroom 2 state of the art. Add the antique poltrone, the oversized lamp and chandelier, a magnificent parquet floor (Mrs Smith says herringbone, I say chevrons) and – fantastico – a Nespresso machine, and we are a few short rungs from design nirvana.

The quieter location of Floroom 1 is preferred by Mrs Smith, but for me Floroom 2 is la dolce vita. Overlooking the street (and molto Vespas), our new room has the same distinctive artwork as before – vintage views of Florence, contemporised by clever division into enlarged, multi-images. In this room it’s an atmospheric Santa Maria Novella. And while our previous room was alarmingly white, this one is pale dove grey – calm and beyond chic.

A galley bathroom lines one wall, with separate curtained cubicles for shower, toilet and basin. Ingenious, but as Mrs Smith points out, she will be sleeping with her head perilously close to the toilet. I suggest swapping sides but she won’t hear of it. The smell of burning martyr mixes with the delicious Dr Vranjes fragrance sticks.

Mrs Smith and I love Florence and its culture, but we are not guide-clutching zealots. We agree – unusually – that on this visit we will not be joining the September throng and millipede queues around the galleries, monuments and churches. We feel strangely liberated knowing that although we may leave without seeing a single Titian or Uccello, we will instead stroll at dusk in Boboli Gardens, see shoes created for Monroe and Bergman at the Salvatore Ferragamo Museum and be captivated by the Museo Nazionale Alinari della Fotografia. And we will dine like locals on the legendary butter chicken at Trattoria Sostanza on Via della Porcellana, just moments from Floroom 2. And to be very honest, after a final nightcap on Via della Spada, neither Mrs Smith nor I will much care who is sleeping nearest to the loo.
 

The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in Floroom’s Guestbook below.

We loved

Feeling boutiquey and central. Recommend visiting Uffizi Gallery (book ahead). 

Don’t expect

Gourmet breakfasts

Rating

Stayed on 11 Sep 2016

We loved

Location- perfect couldn't get any better! Floroom was a great base for a weekend sightseeing in Florence.

Don’t expect

Service- everything self service but rooms cleaned and fridge restocked. As we were out all the time this didn't matter.

Rating

Stayed on 2 Sep 2016

We loved

The location, the cleanliness and the stylish bathroom. Piazza Santo Spirito is a great spot for dinner/drinks.

Don’t expect

Much space! Small rooms for the price you pay. Breakfast is also very basic and small.

Rating

Stayed on 11 Jul 2016

We loved

The location. Super close to everything. 9/10

Don’t expect

A large room. Or much privacy as the bathroom is behind a sliding door very close to the bed.

Rating

Stayed on 3 Jul 2016

We loved

The decor was fantastic. Plus the whole place was pretty much our own for the whole stay (3 nights) and we received a lovely welcome. A restaurant called Neromo nearby is fabulous. We went twice in 4 evenings.

Don’t expect

A lot of space in the room. The room was perfect for a few nights break though. There was also a buzz outside at night, but it does have a fabulous central location.

Rating

Stayed on 9 May 2016

We loved

The entire set up with the kitchen and living area. It worked very well for a group of friends.

Don’t expect

The use of the entire place if you don't use all 4 bedrooms or a hot breakfast.

Rating

Stayed on 29 Apr 2016

We loved

The location. It is within 5 minutes walk from Ponte Vecchio. Perfectly situated in a small piazza. There was coffee, water etc provided in the sitting area which was really nice. The bathroom was almost as big as the room and had a great view over the small piazza. Pandemonio restaurant was incredible, about a 15 minute walk from the hotel.

Don’t expect

In our opinion: anything special. The room was clean but nothing special. The bedroom was small and not very welcoming. We didn't meet anyone from the hotel staff which was a little odd.

Rating

Stayed on 20 Apr 2016

We loved

Well thought-out decor, clean, warm, well stocked kitchen. Great location. Would definitely use again.

Don’t expect

Total quiet, but we were pleasantly surprised at how peaceful it was given it is at the heart of the city!

Rating

Stayed on 6 Jan 2016

We loved

The quirkiness to the hotel with simple sheek decor. The afternoon cake and coffee was a bonus too.

Don’t expect

Fresh croissants, they are pre packed so soft rather than crunchy like fresh ones.

Rating

Stayed on 6 Sep 2015

We loved

The location, the room was lovely, it was't too small, it was perfect for what we needed. The room / bed was made for us everyday and it had a lovely view over the square. Ideally located for everything, short walk to all the sights, bars, restaurants etc.. The kitchen with pastries, yoghurt's, water and coffee machine is a really nice touch. I would 100 recommend this to friends, we had a great time and would certainly go back!

Don’t expect

A wardrobe! Not an issue, there were clothes hangers.

Rating

Stayed on 28 Aug 2015

We loved

The location, set up, decor and the coffee!!!

Rating

Stayed on 26 Jul 2015

We loved

The central location, the decor in the bedrooms and communal areas.

Don’t expect

The rooms are quite compact and you can hear quite a bit of noise from the street.

Rating

Stayed on 29 Dec 2014