Best boutique and luxury hotels in London

Art deco mansions in Mayfair, sought-after crashpads in Soho, Covent Garden’s colourful cribs and antique-laden boltholes in Notting Hill are just a few that make up our curated collection of boutique and luxury hotels in London.

West London Central London East London West End

London, United Kingdom

Chateau Denmark

Style

Baroque punk-rock disco hedonist

Setting

On, under and around Denmark Street

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bespoke Chateau Denmark cocktail on arrival

Price per night from (ex tax)$301.49

Offers available
View hotel
London, United Kingdom

Hazlitt's

Style

Discreet, distinctive, historic

Setting

Insiders' Soho

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle of red or white wine if you're staying in a club or superior double, or prosecco if you've booked a deluxe room, junior suite or the Duke of Monmouth.

Price per night from (ex tax)$316.31
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London, United Kingdom

The Zetter Marylebone

Style

Grand tour throwback

Setting

Steps from Selfridges

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A cocktail each in the lounge

Price per night from (ex tax)$322.65
View hotel
London, United Kingdom

The Bloomsbury

Style

Literary decadence

Setting

Leafy, lively, luxe

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A room upgrade (subject to availability) and either a cocktail or glass of champagne each in the Coral Room

Price per night from (ex tax)$331.79

Offers available
View hotel
London, United Kingdom

Kettner's

Style

Behind closed doors

Setting

Sleaze-to-yes-please Soho

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle of wine

Price per night from (ex tax)$333.23

Offers available
View hotel
London, United Kingdom

The Ned City of London

Style

Heart of gold

Setting

Capital corner

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle of house red wine

Price per night from (ex tax)$342.48

Offers available
View hotel
London, United Kingdom

Henrietta Hotel

Style

Literary heir

Setting

Cornering the London market

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Two free cocktails from the bar a stay and VIP access to the Experimental Cocktail Club's bars

Price per night from (ex tax)$342.75

Offers available
View hotel
Notting Hill, United Kingdom

The Princess Royal, Notting Hill

Style

Lady sovereign

Setting

Quaint neck of Notting Hill

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A gift of a 100 Acres bath product

Price per night from (ex tax)$349.10
View hotel
London, United Kingdom

11 Cadogan Gardens & the Chelsea Townhouse

Style

Sloane Ranger

Setting

The village borough

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Full English breakfast for two; Smiths staying in suites also get a half bottle of Laurent Perrier and a free extra bed; those staying in an apartment will get one breakfast hamper and the half b… more

Price per night from (ex tax)$363.91

Offers available
View hotel
London, United Kingdom

The Laslett

Style

Love thy neighbourhood

Setting

A promenade from Portobello

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A drinks voucher each; GoldSmiths will also get a fruit platter and late check-out (1pm)

Price per night from (ex tax)$368.14

Offers available
View hotel