Art-rock encampment, musically minded multiverse, pleasure-seeker's playground – however you describe Chateau Denmark, a mere hotel it is not. For a start, it spans 16 different buildings (from townhouses rich in rock history to the none-more-bleeding-edge Now building), several distinct stylistic reference points (punk, psychedelia, Victorian dandy, and Bowery-loft chic), and counts three live music venues, the world's largest hi-def screen, and a recording studio as part of its still-growing campus. Though its vision might be huge, no small detail has been overlooked – rooms make smart use of (generous) space, sport some of the most striking bath tubs we've seen and have extremely comfortable beds for sleeping off the excess. You'll even get your own butler during your stay to ensure you'll want for nothing. A place for quiet R&R this is certainly not; a place that channels the rock 'n' roll spirit of Denmark Street into a 21st-century creative wonderland this most certainly is.
Please note Some of the images for Chateau Denmark are in fact computer generated. Apologies, real-life photographs will be with us soon…
Noon. Earliest check-in is 3pm. Early check-ins and late check-outs are subject to availability.
Double rooms from £363.50, including tax at 20 per cent. Please note the hotel charges an additional service charge of 5% per booking on check-out.
Breakfast is not included, nor currently served at the hotel. Plenty of London's best options are mere minutes away, though. Chateau Denmark offers a discretionary service charge of 5 per cent on the total accommodation rate.
As a few of the buildings are listed, some original staircases have been preserved and some apartments retain their narrow doorways so, if mobility is an issue, do request a wide-entrance room. Specialist equipment for those with hearing and vision impairments is also available.
At the hotel
First and foremost: your own butler (or, ahem, 'Btlr'). Then, in rooms: Artcoustic speaker system, air-con, Nespresso coffee machines, bespoke Soapsmith bath products, sizeable 'maxi' bar with soft drinks, beers, wines and spirits, laundry service on request. On 'campus': the Now building event space, three live music venues, access to a recording studio, two restaurants, a pop-up shop space – and more to come. Free WiFi throughout.
Our favourite rooms
Where to begin? The confession booth wardrobe and Pierre Frey’s Black Ivory Kanawa wallpaper give suitable gothic grandeur to the Deluxe Apartments. The Townhouse Apartment's red and black bath is already in our all-time Tub Top 10. The neon-adorned two-bedroom lofthouse is perfect if your entourage is in tow. But special mention has to go to the without-compare suites. The vast Flitcroft has its own full drum kit, and I Am Anarchy is so called because the Sex Pistols lived here in the 1970s and their graffiti can still be seen on the now listed walls (so too that of subsequent residents, Bananarama, as it goes).
No spa but a gym is in the works. We'll keep you posted…
Whatever your preferred medium, something for when creativity strikes: a lyric book, a sketch pad, a dictaphone, a camera. Oh, and plenty of alka seltzer…
A potted history of Denmark Street's musical history: Melody Maker and the NME founded here, the Stones recorded their debut in no.4, Bowie and Hendrix hung out at the café at no.9, Elton and Bernie wrote 'Your Song' at no.20, the Pistols squatted in 6.
Sorry kids but this is a strictly adults-only kinda place.
Preserving, protecting and promoting the legacy of Denmark Street is central to Chateau's efforts. The iconic guitar shops have had their leases protected, period features have been left intact in older buildings, local small-scale sustainable makers provide in-room products, and the area's history is writ large through areas old and new.
Thanks to some smart indoor-outdoor design, a seat in the courtyard affords you a bit of stargazing. Try for a lamp-lit banquette in the Western Residence for a more intimate experience.
Rockstar staples and outré ensembles.
Tattu might sit atop the futuristic Now building but it draws its influence from the past. Specifically that of traditional Chinese courtyard houses which were designed, cloister-style, around a central garden so there's a lot of the outside world – cherry blossom, tactile timbers, feathered fabrics – brought, stylishly, inside. It's divided into four quarters: the Opposite House (a cocktail-pouring bar inspired by the phoenix), the Western Residence (a serene space channeling the koi carp), the Inner Courtyard (convivial, spirit-of-the-dragon dining) and the Main Residence (lively, DJ-soundtracked restaurant area in thrall to the tiger). Dishes throughout are suitably flamboyant, with more than a bit of international flair enlivening the Chinese foundations – the 'pearly' king crab dumplings with apples and pears are a particularly nice nod to your locale. A second dining destination, Flitcroft Street, is to follow.
The hotel's Thirteen bar pairs eccentric interiors, bright colours and storied artwork with an art deco-designed central bar, where in-house mixologists serve up classic cocktails with custom spins (the Rock Punch, Ball & Chain and Major Tom are a few fan favourites). Head underground to Dial8, the speakeasy-style bar that lends itself to a subtler design and secluded spirit.
Exact timings are still to be announced but expect some late-night revelry. Drinks flow at Thirteen from morning until the early hours.
No room service as yet but with a location this central you won't struggle to find food.
Chateau Denmark sprawls, ingeniously, between Tottenham Court Road and Denmark Street.
Heathrow is London's major airport, although the relatively tiny London City is increasingly convenient. Both are an hour-ish drive. Gatwick is easily reachable by rail. The hotel can provide transfers and let you know prices and vehicle options on request.
With Tottenham Court Road right at the foot of the Now building it's like having your own entrance to the tube. It'll get you pretty much anywhere you want to go. If you're daytripping out of town, the major hubs like King's Cross, Marylebone, Charing Cross and Waterloo are all easy connections.
Most here rely on the tube, the trains, the taxis and walking but there is valet parking if you're coming by car.
Worth getting out of bed for
The Now building has risen like some sci-fi totem to claim the title of the largest deployment of video screens in the world – four storeys high and capable of showing in 8k and 4D at 360 degrees if you want to know the science bit – so all manner of 'happenings' might be happening when you're here. Chateau guests will also get access to any gigs and events going on in the various on-site venues so, you never know, you might come back with one of those 'I was there when…' stories. Otherwise, you're not short of entertainment: theatreland, Chinatown, Soho, Covent Garden, Fitzrovia, Marylebone and all the big shopping streets are but a plectrum toss away. For cultural pursuits, the British Museum, the Photographer's Gallery, the Wellcome Collection, the Sir John Soane's Museum and the Wallace Collection are all strollable – and very worth your time. For some greenery, head north to the resplendent Regent's Park, about half an hour or so on foot.
If you're likely to be on the lookout for vinyl souvenirs from your musically inspired stay you've got plenty of options. Jack White's Marshall Street Third Man store stocks well chosen LPs, tons of exclusive Nashville-recorded singles from kindred artists, a multitude of merchandise and has a bijou blue-room basement for intimate gigs (which also, neatly, has a randomly dispensing book vending machine). Sounds of the Universe, on Broadwick Street, gives a pretty comprehensive musical world tour: from hot-property 12-inches and captivating compilations upstairs to Brazilian and Nigerian rarities in the vinyl-packed basement. Sister Ray is a Soho staple, and home to all the latest releases. Dance music disciples will be more at home at Phonica.
High-spirited dining is likely to be the flavour of the day for Chateau guests and it can be found in spades at OTT trattoria Circolo Populare (the cavernous creation of avowed maximalists the Big Mamma Group) where you can eat pasta from wheels of cheese, slow-cooked beef brisket with accompanying fondue and obscenely large slices of lemon meringue pie. Take a short walk into Soho and let yourself be lured by the risque neons of La Bodega Negra: salacious sex shop on the outside, tasty Mexican joint on the inside – with an ambiente animado. A short stroll away, on Hanway Place, is Hakkasan, home to some sublime signature menus of finely crafted Cantonese fare. On Denmark Street itself, at the former address of Bowie-blessed café Giaconda, you'll find an outpost of Flat Iron for all your meat-related needs.
Soak up more of London's musical heritage at the world famous Ronnie Scott's (or just 'Ronnie's' in these parts) where top drawer jazz talent is on show every night. Jazz in an even more intimate setting can be found further along the street at Jazz After Dark. Join the throngs at the French House for small bieres, cidres and pastis – the way it has been done there since Brendan Behan, Dylan Thomas and Charles de Gaulle were regulars. Or if Guinness is your tipple of choice, squeeze your way into the teensy Toucan: it's said to serve the city's best. If you, or your drinking buddies, are members you're well placed for behind-closed-doors libations at the Groucho Club, Black's and 40 Greek Street. And Chiltern Firehouse is still a blazingly hot spot for date night or, well, any night. In Soho in the wee hours? Do as everyone does and stop in at the storied Bar Italia for a nightcap – or a panini and a pick-me-up espresso.
Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this new London landmark and told us of their rock 'n' roll antics, a full account will be with you…