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Hotel Highlights

  • In the heart of the theatre district with easy access to London's best entertainment, shops and galleries.
  • Beautifully lit 18-metre indoor pool flanked by a fully stocked bar, and pampering treatment rooms
  • The most flamboyant, ambitious and daring Firmdale hotel

Overview

Country-house charm meets London sophistication at this centrally located boutique hotel right on Piccadilly Circus. Kit Kemp's quirkily colourful interiors, an eye-popping indoor pool-cum-bar and a made-for-peoplewatching restaurant make the Haymarket Hotel a lavish and relaxing base from which to explore the city's world-class theatres, shops and galleries.

Smith Extra

Here's what you get for booking Haymarket Hotel with us:

Cocktails for two in the hotel bar

Special offers

Exclusive rates, packages and special offers at Haymarket Hotel

Summer offer

Facilities

View Gallery
Haymarket Hotel – London – United Kingdom

Need To Know

Rooms

50, including 17 suites, and a separate two- to five-bedroom townhouse.

Check–out

11am, although this is flexible. Earliest check-in, 2pm.

Rates

Double rooms from $423.07 (£255), excluding tax at 20 per cent.

More details

Rates exclude breakfast (£19.50 a person).

At the hotel

Heated indoor pool, gym, treatment room, library, valet parking. In rooms: minibar, flatscreen TV and DVD player, CD player and iPod dock, free WiFi throughout, Miller Harris toiletries.

Our favourite rooms

Each room has its own palette of hues and patterns; we loved blue and brown Room 2, although it’s on the ground floor, which isn’t the quietest. Large corner rooms 111, 211 and 311 on the floors above have the same colour scheme. Deluxe doubles facing the courtyard are romantic. For wonderful views of London’s rooftops, get one of the smaller top-floor rooms; 402 has low-slung windows, giving it a first-class Haymarket vista. Junior Suite 100 has outdoor decking.

Poolside

There aren't many hotels in London that boast an 18-metre indoor pool as impressive as this one (if at all).

Packing tips

Bikinis or swimming trunks, so you can have a morning swim or afternoon dip in that gorgeous pool. An A–Z to help you navigate London's streets.

Also

Smoking rooms are available.

Children

Cots are free, and extra beds can be added to rooms for £66 a night. Babysitting costs £57.60 for two hours;£14 an hour thereafter. Games on request.

Food & Drink

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Haymarket Hotel – London – United Kingdom

Hotel Restaurant

Tastefully patterned and elegantly canine-themed, Brumus Bar & Restaurant provides European brasserie classics care of Roger Sergent’s excellent kitchen brigade.

Hotel Bar

During the day, the bar provides a place to pause for a cappuccino, or after the sun is past the yard-arm, a few Haymarket Cosmos or Brumus Margaritas. Doors close at 11.45, but those in situ can carry on regardless till 1am.

Last orders

1am for drinks. Brumus restaurant is open 7am–11pm (11.45pm for the post-theatre menu and bar snacks).

Room service

Available 24 hours a day.

Smith Insider

Dress code

Savile Row sharpness or low-key London luxe.

Top table

We loved the cosy tables in the bar area; at night, a window seat is fun, but in daylight you might feel on view.

Local Guide

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Haymarket Hotel – London – United Kingdom
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

You’re surrounded by London’s leading stages here, including the Theatre Royal Haymarket (www.trh.co.uk). If you haven’t booked ahead (www.officiallondontheatre.co.uk), visit the ‘tkts’ booth in Leicester Square, where boards list cut-price last-minute tickets for that day’s matinee and evening performances. You're also very close to the Institute of Contemporary Arts, better known as the ICA (+44 (0)20 7930 0493; www.ica.org.uk) and the leafy lakeside St James's Park (www.royalparks.org.uk), where the park's wildlife officers feed the pelicans every day at 2.30pm. The Serpentine Gallery (www.serpentinegallery.org), which hosts regular events and exhibitions of cutting-edge art and sculpture, is at the far end of the park.

Local restaurants

For a traditional British experience, with a sprinkling of pomp, head to The Wolseley on Piccadilly (+44 (0)20 7499 6996) for lunch or tea, or to Bentley’s Oyster Bar & Grill on Swallow Street (+44 (0)20 7734 4756): slurp oysters at the marble-topped champagne bar while pianists tickle the ivories; or dine upstairs, where Richard Corrigan works his magic in the Grill restaurant. Hakkasan on Hanway Place (+44 (0)20 7927 7000) has to be the sexiest Chinese restaurant ever; and it was the first to earn a Michelin star. Just off Regent Street, Veeraswamy (+44 (0)20 7734 1401) is the capital’s oldest Indian eatery, but it couldn’t feel more contemporary after its makeover. At The Ivy on West Street (+44 (0)20 7836 4751), you can brush shoulders with gossiping showbiz legends over classic British dishes. If you’re in the mood to splurge, multi-venue Sketch on Conduit Street (+44 (0)20 7659 4500) offers flashy French-fusion fantasies, brasserie fare, cocktails, or delicate patisseries in its tearoom. Created by world-renowned chef Virgilio Martinez, Lima (+44 (0)20 3002 2640; www.limalondon.com) at 31 Rathbone Place uses Peruvian flavors and ingredients – sourced mainly from the UK or small growers in the Andes and Amazon – to create inventive dishes, presented in a clean, contemporary and downright dazzling style.

+ Enlarge
Theatreland thoroughfare

Haymarket Hotel

1 Suffolk Place, London, SW1Y 4BP, United Kingdom

Planes

The hotel is around a 40-minute drive from London Heathrow, heading in from the west on the M4 and A4. From Gatwick, expect the drive to take just over an hour, depending on the city centre traffic.

Trains

The nearest Tube stations are Piccadilly Circus (on the Piccadilly and Bakerloo lines) and Leicester Square (on the Piccadilly and Northern lines). Victoria rail station is a 10-minute drive from the hotel. From here, Southern (www.southernrailway.com) will get you on your southbound way.

Automobiles

The hotel is in the middle of London's theatre district, with plenty of buses and Tubes running close by, so your own set of wheels will be redundant.

Reviews

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Haymarket Hotel – London – United Kingdom

Anonymous review

by Sean Dixon , Suits him

A brisk five-minute walk from my office on Savile Row, through the crowds of meandering tourists gawping at the bright lights of London’s West End, and I’m already in the lobby of my stylish stay for the night, bang on Haymarket. This feels strange; I only live 10 minutes down the road. ‘Have you come far?’ enquires the smiling person at the Haymarket Hotel's front desk, gl…
Read more

Haymarket Hotel

Anonymous review by Sean Dixon, Suits him

A brisk five-minute walk from my office on Savile Row, through the crowds of meandering tourists gawping at the bright lights of London’s West End, and I’m already in the lobby of my stylish stay for the night, bang on Haymarket. This feels strange; I only live 10 minutes down the road. ‘Have you come far?’ enquires the smiling person at the Haymarket Hotel's front desk, glancing at my miniscule piece of luggage. Before I can elaborate with some convoluted story involving lost bags or builders, Mrs Smith arrives, carrying even less. Would we be using the same name throughout our stay? A ‘yes’ from me, and a ‘no’ from Mrs Smith induces a knowing grin from the receptionist, who obviously thinks we’ve only just met in an internet chatroom, and have decided right away that the most upmarket place to initiate an illicit affair is at this hip London hotel round the corner from Trafalgar Square.

A cursory tour of the ground-floor guest areas takes us through an airy, art?filled conservatory, a sultry, sofa-filled library and an elegant drawing room, giving us a chance to take in Kit Kemp’s signature classic-yet-quirky clash of fabrics and furnishings, before being escorted up to our suite. At this point I remember having heard the word ‘upgrade’ mentioned – and when I see the size of our quarters, I realise this actually does mean that we’re about to experience the hotel equivalent of turning left as you board the front of a 747. The simple fact that our new abode has four doorways indicates to us that it’s first class; add to that two bathrooms, a bedroom and a living room.

After a quick scoot around, deciding who’s having which bathroom, we collapse on a plump sofa to take in our breezy modern British surroundings. The view from our bed is of a timeless, distinguished London side street, a beautiful Nash building mirroring our own fine Regency dwelling. This is a place where country?house charm meets London sophistication, where the home?from?home atmosphere is a refreshing departure from the usual five-star offerings in this postcode. We concur it would be the perfect base for a Hollywood star staying for an extended period while treading the boards locally; a hunch that is later evidenced when we just catch a famous face dart behind the Tony Cragg sculpture in reception.

The 50-room Haymarket Hotel prides itself on all of its sleeping salons having a unique personality. This is no temple to minimalism: fresh colours and textures abound, not to mention old and antique furniture of various shapes and sizes. The super?high bed reminds me of the kind usually only experienced from behind a velvet rope, when you’re dragged around stately homes as a child. Among Mrs Smith’s professional accomplishments are fabric and textile design, and eyeing up the pretty, contemporary chintz of the curtains, with candy-striped cushions and boldly upholstered padded headboards, she declares it wonderfully cosy and comfortable. A compliment not to be sniffed at when delivered by a native of Sweden, where tastes lean towards a simpler, more functional approach to decor.

Sure, there are museums, theatres, shops and nightlife galore here in St James’s. But, by now officially in holiday mode (despite it being a workday on home soil), Mrs Smith and I forgo plans to see a film at the Institute of Contemporary Arts in favour of the novelty of slipping into swimwear for a pre-dinner dip. The pool is in the basement, and my initial fear of a glorified birdbath in a strip-lighting-illuminated dungeon couldn’t have been more misplaced. Its Yves Klein-blue 18-metre splendour sparkles under twinkling lights, flanked by a fully stocked bar along one wall and a sprinkling of gold chaises longues. This is a fantasy grotto for grown-ups and, amplifying the ‘Club Tropicana’ kitsch appeal, on our visit, half of it is covered up with a temporary dancefloor. Sadly, before we’ve a chance to wonder if the ‘drinks are free’, and just as we’re poised to plunge into the inviting water, someone pops their head round the door to apologetically announce that it’s reserved for a one-off event – a rarity, we’re told. Still, the needle on our imaginary Wham! soundtrack comes to a screeching halt, and we trudge back to our boudoir, plotting to return later.

As a decent alternative to splashing about in public, we decide that the marble bathrooms might compensate for our swimmus interruptus. Filling the bath, and pouring in a cocktail of the Miller Harris potions, we luxuriate in a haze of sweet scents for an episode of The Simpsons on the big flatscreen TV. Not quite as highbrow as the ICA documentary but, as the remote bobs in the water like a new-age rubber duck, we agree it’s probably a damn sight more fun.

As an aficionado of the Piccadilly locale, I’m familiar with what this well-trodden patch of central London has on offer. So, heading for the hotel’s own eatery, Brumus, suits us just fine. With its own potent colours and cunningly contrasting textures (but of a darker and richer variety), the restaurant has an intimate and, dare I say it, romantic feel. We’re shown to our seats by the window, and having briefly looked at the menus, we reach across the table to hold hands and simultaneously gaze out onto this famous London street – and note the less-than-starry-eyed souls queuing for the 159 bus outside.

As darkness falls, we become more invisible to the throngs outside and are soon entertained by the comings and goings of excited Phantom of the Opera ticket-holders across the road. The people-watching reveals more eccentricities than the international cuisine, which plays it a little safer than you’d expect in such a bold habitat. Still, that doesn’t stop us enjoying one too many glasses of something chilled and Italian in blissed-out comfort, and down the corridor we bounce towards our suite. We’re a little thrown by voices emanating from our room; a quick double-check – it’s definitely the right number. Ahh, the bedside radio has been tuned into something classical. ‘How cosy,’ proclaims Mrs Smith again. Although this time there’s a glint in her eye. I’m hoping that means the last thing on her mind is an appreciation of the upholstery…

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members had to say in Haymarket Hotel's Guestbook below.

 

GoldSmith

Stayed on

We loved

I loved the great staff, great rooms with loads of space, good blackout curtains and fantastic huge beds.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I loved the great staff and service, modern clean room beautifully decorated and equipped, and the pool was amazing. We will be staying here on our next visit to London!

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I enjoyed the wonderful rooms, and the super friendly and attentive staff.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the beautiful rooms, the friendly yet professional staff and the elegant yet unpretentious vibe. They made my boyfriend's birthday really special.

Don’t expect

When moving you from restaurant to bar it would be good to remind guests they need to sign for bills if things are going on rooms.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Very clean and comfortable. The staff was excellent and efficient.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

This is on a nice quiet corner, and very central for easy transport around the city. Great service, nice spacious room. Lovely decor and enjoyed the bar and restaurant downstairs.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

This is a nice hotel, although I generally prefer to stay in it's sister property the Soho Hotel as the location is slightly better.

Rating: 8/10 stars