Music marketing magician
How do brands find that tricky target market, the youth of Australia? They contact Jason Fielding, founding partner of The Sound Campaign, which brings brands and music together. Originally from Manchester, Jason is now based in Sydney but often finds himself on the road for work. When it comes to stealing time away from the office, he struggles with the eternal question: somewhere new or somewhere you love? Past travel affairs include Italy, Mexico, Cambodia, Vietnam and Bali, while closer to home he's partial to Byron Bay and the Great Barrier Reef.