London, United Kingdom

The Orange

Rates from (ex tax)$180.96

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (GBP175.00), via, using today’s exchange rate.


Boutique Belgravia bolthole


London’s leafy SW1

You wouldn't be the first to come to the Orange hotel in London's well-heeled Belgravia neighbourhood for the food, but then stay for the rooms. Hidden above an acclaimed gastropub the hotel strikes the perfect balance between luxurious and laid-back, a friendly public-house atmosphere downstairs complemented by well-appointed rooms dressed in muted tones, exposed brick and wood floors. Its prime location in this high-end dining and shopping haven may tempt you out of doors, but we'll probably be relaxing with a book in charming Orange Square and enjoying drinks and farm-fresh cuisine with the many locals who frequent the pub.

Smith Extra

Get this when you book through us:

A cocktail each in the bar, or with dinner one night


Photos The Orange facilities

Need to know




11am, but flexible (subject to availability). Earliest check-in, 3pm.


Double rooms from $181.38 (£146), excluding tax at 20 per cent.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (GBP175.00), via, using today’s exchange rate.

More details

Rates include a breakfast allowance of up to £20 a day, for each guest; the menu changes frequently.


Every Saturday from 9am to 1pm, a farmer's market sets up on Orange Square just opposite the hotel. Stock up on fresh, organic produce and sample fresh oysters from Essex.

At the hotel

Free WiFi throughout. In rooms: flatscreen TV, digital radio, tea and coffee, kettle and cafetiere, iPod docking station, Damana toiletries (orange scented, of course).

Our favourite rooms

Of the Orange’s four rooms, the Pimlico is the largest and has an appealing curved window that looks down on Pimlico Road and the church next door. The Orange Room boasts wooden beams across the ceiling, an inviting bathtub in its marble ensuite and overlooks Orange Square – the view’s particularly magical when the trees are strewn with lights at Christmas.

Packing tips

An iPod packed with Mozart: there’s a statue of the young Wolfgang Amadeus steps from the hotel’s doorstep in Orange Square. The eight-year-old prodigy composed his first two symphonies round the corner on Ebury Road, where he and his father lived in 1764.


The hotel's stairs require a little legwork, and there's no lift, so request a room on the lower floors if you might struggle.


Welcome, but there are no dedicated kids’ facilities.

Food and Drink

Photos The Orange food and drink

Top Table

Sit by the curved window in the dining room restaurant to look out over Orange Square at Pimlico Road below; alternatively, snag a table in the Music Room area of the restaurant.

Dress Code

The Orange is stylish but not at all stuffy: aim to be chic but not showy.

Hotel restaurant

Choose your own Orange adventure: dine in the stylish but relaxed pub on the ground floor, or tuck in to the same menu upstairs in the slightly more formal dining room. Wherever you eat, the wood-fired pizzas are baked in the kitchen’s traditional pizza oven, the Sunday roast is legendary among locals, and many of the seasonings are home-grown in the hotel’s herb garden.

Hotel bar

The well-stocked and popular pub has everything from real ales to creative cocktails: it takes a particularly confident hotel to name a drink after one of the nation’s most notoriously awful hoteliers, so you’d be remiss not to try a Basil Fawlty (the basil syrup’s home-made). The atmosphere’s laid back and the decor lived in: there are exposed floorboards, book-lined walls and wood furniture throughout.

Last orders

Drinks are poured in the ground-floor pub from noon until 11.30pm. Breakfast is served in bar on the ground floor for breakfast 8am–11.30am, and both the bar and the first-floor dining room are open for lunch 12 noon–3pm and dinner 6pm–10pm.

Room service

Room service is available from 12 noon to 10pm; everything on the restaurant’s menu can be delivered to you.


Photos The Orange location
The Orange
37 Pimlico Road
United Kingdom


The nearest airport is Heathrow, 18 miles away, although Gatwick, Stansted or City airports are also just as accessible.


The nearest London Underground station is Sloane Square, one stop east of London Victoria on the District and Circle lines ( London Victoria is also one of the capital’s busiest overground train stations, with regular service to and from Gatwick Airport and the surrounding counties (


Central London traffic can be wretched and the hotel doesn’t have any parking spaces, so drive at your peril. (If you do drive, take the M4 towards central London from Heathrow, or the M23, then M25, then M4 from Gatwick.) Taxis are plentiful and can easily be hailed in many of the surrounding streets.

Worth getting out of bed for

If you can tear yourself away from the people-watching on Pimlico Road from the refuge of your room, the simplest pleasure to be had on a sunny day is bagging a bench in shady Orange Square. Alternatively, hit the shops along the King’s Road or head north along shop-heavy Sloane Street then take in the spectacle of Harrods (+44 (0) 20 7730 1234) or the designer delights of Harvey Nichols (+44 (0)160 466 2788). There are free exhibitions to visit at the Serpentine Gallery in Hyde Park, less than two miles north (+44 (0)20 7402 6075). The cream of the capital’s museums are also close at hand, including the wonderful Victoria & Albert museum of art and design (+44 (0)20 7942 2000). Nearby, take in a show at the Royal Albert Hall (+44 (0)20 7589 8212) after admiring the ornate Albert Memorial just over the road.

Local restaurants

La Poule au Pot, 200 metres from the Orange on Ebury Street (+44 (0)20 7730 7763), is a revered spot for romantic dinners; it serves French country dishes and its quaint decor has changed little for 50 years. A few steps away on Pimlico Road, Tinello serves modern Italian cusine in chic surroundings (+44 (0)20 7730 3663). The Thomas Cubitt, on Elizabeth Street (+44 (0)20 7730 6060), is run by the same owners as The Orange and has both style and layout in common with its sister property. There’s a well-respected pub on the ground floor and a dining room upstairs; feast on British favourites such as pan-roasted loin of West Devon lamb or bacon-wrapped Kilravock Farm pork fillet. For an arty meal, try the Saatchi Gallery’s café, the Gallery Mess, in Duke of York Square (+44 (0)20 7730 8135). After browsing the exhibits, sit down for some fresh, seasonal dishes, such as beef carpaccio with parmesan, watercress and truffle dressing. Lovers of Japanese cuisine should put Zuma on Raphael Street (+44 (0)20 7584 1010) top of their list – and remember to book ahead. Mao Tai on the New Kings Road (+44 (0)20 7731 2520) serves mouthwatering Chinese in a contemporary setting. Another nearby option is French restaurant Aubaine on Brompton Road (+44 (0)20 7052 0100), or for excellent tapas, Casa Brindisa on Exhibition Road, (+44 (0)20 7590 0008).

Local cafés

For an afternoon tea of thinly cut sandwiches, scones, jam and clotted cream, why not visit the Ritz for tea (+44 (0)20 7493 8181)? Tom's Kitchen on Cale Street (+44 (0)20 7349 0202) is a bar and brasserie ideal for a long, late weekend brunch or lunch. The Hummingbird Bakery on Old Brompton Road (+44 (0)20 7851 1795) has a tempting array of pastel-iced cupcakes and sweet delights.

Local bars

A 10-minute walk away on Sloane Square, parched shoppers sip cocktails at the Botanist (+44 (0)20 7730 0077) – the Paradise Lost is particularly refreshing. Head to Bardot on Walton Street (+44 (0)20 7351 1711), a tiny but very chic bar; pop in to the Coopers Arms (+44 (0)20 7376 3120) for a pie and a pint on Flood Street; or for something less traditional, Kumo (+44 (0)20 7225 0944) on Beauchamp Place serves sushi and cocktails.


Photos The Orange reviews

Anonymous review

Pimlico Road. Pimlico. Pimlico? Why do I think I know this name before even being there? Note to self: Google this later.

After a brief 90-minute flight from Copenhagen, this designer is looking forward to a bit of luxury and serenity in this boutique Belgravia hotel called the Orange. Having not read or heard anything about this stylish stay before, I wonder what the name is inspired from, hoping it’s not a reference to a pale tangerine wall colour and Georgian-style interiors. I am thinking that a posh London lifestyle retreat in a solidly proper neighbourhood would be ideal…

I have to admit that it sounds good. ‘The Orange’ – it kind of just rolls of the tongue – ‘I’ll be staying at the Orange in London.’ Nice. Now, if it happened to be in Florida the name would suggest a Sunkist-themed resort hotel, heaven forbid one should exist. But at the Orange Public House & Hotel this is stereotypical London pied-à-terre stuff. Truth be told, it is more public house than hotel; the facilities are… well, there are none to my knowledge… unless you count a private dining room, the bars and a patio. But if you want to have a slice of local London luxury and feel like the owner of your own pub, then you’ll be right at home at the Orange. And you could easily go an entire day without ever going more than a few metres from the building: lounging in one of the hotel’s pleasingly simple but thoughtfully finished bedrooms, dining in the gastropub or restaurant, whiling away some time on a bench in Orange Square.

Our room is one of only four that are simply appointed with cottage-like attire, borderline restoration hardware with soft hues of earth tones, whitewash woods, a great bed and clean and stylish Carrera marble bathroom. Vaulted ceilings had us feeling as though we’re staying at an inn on a romantic roadtrip rather than a fleeting work visit to London.

Check-in is a challenge but kind of fun. Don’t expect a concierge or reception; instead bustling waiters direct you to the upper-floor bar where someone will greet you. Not your typical experience but if you don’t mind lugging your bags through a packed bistro pub it’s enjoyably unique.

Dinner is booked for 9pm and by the time we walk down the flight of stairs, we hit a packed dining room. The rooms are surprisingly quiet on the inside, away from the clatter of restaurant service. Having worked in and owned restaurants it is a welcome solace to be in the action of a hip resto-pub yet have your oasis just up the stairs. It also makes for some tempting late-night drinking and stumbling upwards…

Our cute Canadian server, only a few months new to the UK, is of course polite and friendly, with eye make-up that would make Vivienne proud, more Shoreditch than this west side of town. It’s funny how Canadians seem to find each other around the world. I travel often and always tend to connect fellow Canadians with each other. It’s like a subtle clan of nice, polite people. We fit right in as the crowd is stylish but far from pretentious and you definitely feel ‘in the know’ staying here.

The Scottish salmon tartare is fresh, citrusy and simple with avocado, and the pizza holds its own with a crispy crust. Beef cheeks steal the show and are braised, rich and creamy, while the lamb with artichokes is creative and perfectly cooked with an awesome mint sauce. It’s a late night, early in the week so our bottle of malbec takes into the evening and we close the second-floor dining room. Good thing our total commute time from table to bed is about 12 steps, taking a sum total of 15 seconds.

The central London location is great with a quick two-minute walk to Sloane Square: and if the sun is shining you’ll be sure to spot a few Sloanies pushing baby carriages. One of my favorite streets in London, the King’s Road starts at the square and meanders west with great shopping. I highly recommend stopping into one of my favorite haunts: the shop and café at Bluebird at 350 King’s Road. Its courtyard is a great place to start the day before heading off to wander SW1. And of course Tate Britain and its collection of British art from centuries past until today is a worthy diversion.

On the corner of one of London’s leafiest, shadiest squares, the Orange occupies a prime spot in Belgravia for dining adventures, museum exploration or some serious shopping. A quaint find amid London’s mayhem, the Orange has a simple and romantic local feel to it that allows one to seamlessly blend in with the capital. Our only advice? Maybe bring earplugs and your own umbrella. Well, this is London. Oh. And why was Pimlico ringing bells for me? No, no, not because Sir Winston Churchill lived around here in Eccleston Square, a stroll from the Houses of Parliament. Google’s reminder to this horseracing fan: Pimlico is the racetrack in Baltimore that hosts the Preakness. Relevance? None. But who doesn’t like a random factoid? My money’s on Churchill having approved of this nugget of trivia.

The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in The Orange’s Guestbook below.

We loved

Being in the hustle and bustle of Belgravia; the warm, friendly atmosphere in the bar and a great breakfast. For flower lovers, Wild at Heart is opposite The Orange. Elizabeth Street is close by and great for gift shopping and cafes.

Don’t expect

...the usual hotel set up.


Stayed on 17 Feb 2017

We loved

Beautiful but homey rooms, nice coffee and tea facilities with nice bathroom accessories. Casual atmosphere but helpful and effecient staff. Really near Sloane Square with excellent shopping, restaurants and transport links.

Don’t expect

A reception desk - you check in at the bar. A bell boy to help you with your bags and there is no lift.


Stayed on 7 Feb 2017

We loved

The room was beautiful, clean and comfortable. The staff were very helpful and the food was great. Throughly enjoyed it and would stay again, it was perfect for us and we enjoyed it more than some very expensive hotels we've stayed in.

Don’t expect

A huge room, the rooms are good but not massive.


Stayed on 2 Dec 2016

We loved

Great location and relaxed atmosphere.


Stayed on 10 Nov 2016

We loved

The room and the bathroom were really nicely done. A comfortable bed, air conditioning and well sound-proofed especially considering it is above a noisy restaurant and pub. We walked up to Kings Road (8 min walk) and shopped at the various retailers. There is also a delicious bakery on Kings Road called Gail's which was great for coffee and a bite. Chelsea is a delight!

Don’t expect

A receptionist to be there to check you in, or 24hour concierge service – its not that kind of experience! You really have to check with someone on the bar staff who will direct you to the first floor. Once we found the right person (ie: the manager who was so lovely) then it was smooth sailing.


Stayed on 24 Sep 2016

We loved

The location and the friendly staff. The food at sister location The Thomas Cubitt is fabulous.

Don’t expect

Soft furnishings and five star amenities.


Stayed on 9 Apr 2016

We loved

The room, really lovely colours and materials. Comfy bed. Bathroom great. Beautiful bowed Windows. Perfect position. Very friendly staff. Would definitely go back. Not suitable for disabled, no lifts and two flights of stairs.

Don’t expect

Very busy pub down stairs, but not a problem.


Stayed on 9 Dec 2015

We loved

Buzzy bar and restaurant downstairs. Fantastic position in Pimlico for all that London has to offer.

Don’t expect

A totally quiet night's sleep (traffic inevitable at hotel in this position).


Stayed on 29 Aug 2015

We loved

Being in a beautiful part of London with some great attractions nearby, but still have wonderful peace and quiet in the room. The room is extremely well-equipped and, most importantly, has a very decent shower (constantly hot water at good pressure) with lovely Aesop miniatures. The food at The Orange is to die for. Don't expect to need to eat anywhere else! And make sure you have the full works at breakfast :)


Stayed on 25 Jul 2015

We loved

The location. Far enough away from the hubbub of the Kings Road, Sloane Square etc, but plenty close enough to walk everywhere.

Don’t expect

Big rooms - that's not what this place is about. It was the perfect size for a lie-in, but if you want something substantial then this isn't the place. But then if you want a big room you don't really get it for this price anywhere in Central London!


Stayed on 7 Jun 2015

You’ll also find The Orange in: