Hamptons, United States

Hero Beach Club

Price per night from$425.00

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days.

Prices have been converted from the hotel’s local currency (USD425.00), via openexchangerates.org, using today’s exchange rate.


Endless summer


Montauk’s golden dunes

As you pull off the Montauk Highway, the first thing you’ll notice about Hero Beach Club is a bright yellow smiley face painted on its white clapboard exterior. And when you see the Tulum-inspired interiors, sprawling lawn, tempting pool terrace and the surf just steps away, we’re certain a smile will be painted on your face, too. This cheerful and frill-free hotel makes the perfect Hamptons home base, whether your plan is to hang ten, hike in the nearby nature reserve or do some serious lobster-roll reconnaissance. Wholesome beach fun of the bucket, spade and s’mores variety is back in town.

Smith Extra

Get this when you book through us:

A welcome drink on arrival (local draft beer, a glass of house rosé or a soft drink)


Photos Hero Beach Club facilities

Need to know


30, including four suites.


11am. Earliest check-in, 4pm. Both can be flexible, subject to availability.


Double rooms from £382.76 ($485), including tax at 14.125 per cent. Please note the hotel charges an additional resort fee of $80.00 per room per night on check-out.

More details

There’s no breakfast served on-site, except on summer weekends (between Memorial Day and Labour Day) when free bagels and coffee are set out in the lobby.


All public areas and a few Hero Queens and Hero Kings are adapted for hearing- or mobility-impaired guests.

Hotel closed

The hotel closes from 1 January to the beginning of April every year (exact opening dates vary annually).

At the hotel

Beach, lawn with barbecues and bonfire pits, bicycles to borrow, free parking on-site, free WiFi. In rooms: TV, Android tablet, tea and coffee, beach bags and minibars filled with neighbourhood favourites.

Our favourite rooms

Opt for any ‘oceanside’ room and you’ll have a private balcony with views of the great rolling breakers moving in on miles of white sand.


You’ll feel like you’re in far more tropical climes as you recline in the comfortable cabanas by the heated and family-friendly pool, surrounded by custom-made teak pool furniture from Bali.

Packing tips

Even in high summer, you’ll want a cashmere layer to take the chill off evening strolls by the ocean.


The hotel lobby doubles as a gallery, showcasing rotating works by local and international artists.


All ages are welcome, though not particularly catered to.

Food and Drink

Photos Hero Beach Club food and drink

Dress Code

Though it’s not the sleepy fishing town it once was, Montauk isn’t nearly as glitzy as the rest of the Hamptons, so think board shorts, beanies and batik bikinis.

Hotel restaurant

Other than a light breakfast of bagels and coffee on summer weekends – and the occasional s’mores night – there are no meals served at the hotel. Venture out and explore the Hamptons’ diverse dining scene – from fresh produce stands to white-tablecloth affairs, you’ll be spoiled for choice (and practically guaranteed to rub elbows with a celebrity or two).

Hotel bar

You'll find beer and wine on tap in the lobby from noon to 11pm.

Last orders

Breakfast is served in the lobby bar from 7-11am on summer weekends (Memorial Day to Labour Day).

Room service

There’s no room service, but your minibar is stocked with local artisanal treats in case hunger strikes after dark.


Photos Hero Beach Club location
Hero Beach Club
626 Montauk Hwy
United States

Hero Beach Club is in Montauk, the town at the very tip of Long Island’s south fork. The white-washed clapboard building, a former roadside motel built in the 1950s, lies right behind the waving grasses of the dunes, just a few steps from the sand.


Long-haul flights generally touch down at New York’s John F Kennedy airport, the closest international hub to the hotel. It’s about two hours away by car, though it can take (quite a lot) longer on summer weekends.


It’s just over three hours by Long Island Rail Road (LIRR) from NYC’s Penn Station to Montauk. From there, it’s a five-minute drive to the hotel.


If you plan on exploring the rest of the Hamptons, a car will come in handy – you’ll get the best rate if you rent one at the airport. Bus options along the Long Island Expressway include the Hampton Luxury Liner and the Hampton Jitney.

Worth getting out of bed for

You’re right on Umbrella Beach, a picturesque and popular stretch of public shore that’s safe for swimming. When you’ve built up an appetite, bagsy one of the barbecues on the hotel’s back lawn – make new friends by offering around your expertly chargrilled burgers and ’dogs. After a shady siesta in a cabana by the pool, join an alfresco yoga or Pilates class on the grass (the hotels offers them a few times a week). 

If you’re geed up for adventure, just talk to the hotel staff – they can recommend and organise all manner of Montauk activities with their local partners: hiking at Montauk Point (where you can walk to the Montauk Lighthouse, commissioned by George Washington in 1792), surf lessons, horse-riding, tours and tastings at local vineyards or rounds of golf at Montauk Downs.

Local restaurants

For breakfast, Carissa’s bakery and café is an East Hampton institution known for its crowd-pleasing cakes, pies and pickled rye-bread loaves. Closer to home, the Montauk Bake Shoppe serves hangover-busting bacon, egg and cheese sandwiches, but are most famous for the jam-filled croissants (careful with that white T-shirt). For lunch, motor over to the Marram hotel and its restaurant, Mostrador, to find a little slice of South America by the sand. The Uruguayan chefs create a bounteous buffet of asado-style meat, vegetable platters and dulce de leche desserts. Or, head to family-friendly Harvest on Fort Pond, where you can soak up million-dollar waterfront views while dining on family-style pasta platters (and if little Smiths get restless, you can go outside and feed the ducks). If classic American fare is calling your name, you’ll find all the red meat your heart can handle at the East Hampton Grill, a local staple thanks to its dark-wood panelling, intuitive service and comfort food.


Photos Hero Beach Club reviews

Anonymous review

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this dune-dwelling hotel in Montauk, unpacked their Baja hoodies and surf-beaten board shorts, a full account of their Long Island beach break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside Hero Beach Club in the Hamptons…

Thought it was impossible to spend a weekend ‘out east’ and actually relax? Meet Hero Beach Club, a former roadside motel in Montauk that’s undergone a millennial-friendly makeover to the tune of millions. It’s set just behind the sand dunes on untouched Umbrella Beach… which is apt as the hotel has a definite U-rating. Here, you can give beer-swilling bros a wide berth in favour of surf lessons, hiking and horseback riding. For the less energetic, there are sofas on the sprawling lawn and day-beds by the outdoor pool designed for decompressing and forgetting city stress. It’s all in keeping with the barefoot, no-frills attitude that prevails here, from the smiley service (and the literal smiley face painted on the exterior), to the decor, which pairs whitewashed Scandi sleek with a brush of Bali boho.

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Price per night from $425.00