![](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
What makes a Smith hotel?
We seek soul and substance over stars and rosettes
![](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
A hotel in our collection not only has to have an unmatched ambience and hit the right style notes, it has to tick our ‘certain something’ box: the welcome should be warm, without fuss or formality; rooms should be seductive and supplied with thoughtful extras; drinks must be perfectly mixed and dinners delicious; and, crucially, the stay must be memorable for all the right reasons.
![Unique and of its place](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
Unique and of its place
It can’t feel like an anonymous, could-be-anywhere shell, and needs to have a special atmosphere that suggests intimacy, regardless of the hotel’s scale
![Stylish and idiosyncratic](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
Stylish and idiosyncratic
Its decor should be inspiring, design-led and gimmick-free. It should be fashionable, but not forced; sleek but not spartan; trend-aware but not try-hard; glamorous but not garish
![Romantic and escapist](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
Romantic and escapist
Our hotels are couples-oriented with unique features such as bath tubs in the bedrooms, breathtaking views and food to write home about
![Unfussy and informal](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
Unfussy and informal
Even the five-star hotels in our collection should feel relaxed, rather than stuffy or intimidating
![Personal and discreet](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
Personal and discreet
Service shouldn’t be about the kind of bowing and scraping that makes you feel uncomfortable. Above-and-beyond attention to detail makes for an exceptional stay
![Value for money](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)
Value for money
If a hotel charges a high price for a room, then we make sure it really is worth it
![](/bundles/smithcoresystem/images/blank/coming-soon-293_143.png)