What makes a Smith hotel?
We seek soul and substance over stars and rosettes
A hotel in our collection not only has to have an unmatched ambience and hit the right style notes, it has to tick our ‘certain something’ box: the welcome should be warm, without fuss or formality; rooms should be seductive and supplied with thoughtful extras; drinks must be perfectly mixed and dinners delicious; and, crucially, the stay must be memorable for all the right reasons.
Unique and of its place
It can’t feel like an anonymous, could-be-anywhere shell, and needs to have a special atmosphere that suggests intimacy, regardless of the hotel’s scale
Stylish and idiosyncratic
Its decor should be inspiring, design-led and gimmick-free. It should be fashionable, but not forced; sleek but not spartan; trend-aware but not try-hard; glamorous but not garish
Romantic and escapist
Our hotels are couples-oriented with unique features such as bath tubs in the bedrooms, breathtaking views and food to write home about
Unfussy and informal
Even the five-star hotels in our collection should feel relaxed, rather than stuffy or intimidating
Personal and discreet
Service shouldn’t be about the kind of bowing and scraping that makes you feel uncomfortable. Above-and-beyond attention to detail makes for an exceptional stay
Value for money
If a hotel charges a high price for a room, then we make sure it really is worth it