Hotel Highlights

  • The Brecon Beacons are a mere stroll away
  • The eco-credentials will make your green halo glow
  • Just three stylish rooms make for a private and peaceful stay


An elegant Edwardian townhouse in lovely Llandeilo, Fronlas is an ecologist’s dream. Not only does it come with underfloor heating, eco-electricity, solar panels and organic mattresses, but it also manages to be colourful, comfortable and contained, boasting bold Colliss and Quinton mural wallpaper. The breathtaking views of the Brecon Beacons aren’t bad either.

Smith Extra

Here's what you get for booking Fronlas with us:

A box of Heavenly chocolates, hand-made in Llandeilo


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Fronlas Hotel – Wales – United Kingdom

Need To Know




10.30am, though this is flexible subject to availability, and is free of charge. Earliest check-in, 2pm, but this is flexible on request.


Double rooms from $90.96 (£54), excluding tax at 20 per cent.

More details

Rates include a home-cooked breakfast.


Fronlas even has a bike and boot wash, a drying room and a lock-up area for your outdoor gear. The house can be hired as a whole, with room for eight adults and up to three children.

At the hotel

Gardens, library, DVD library, bar, free WiFi, parking and concierge. In-rooms: flatscreen TV, luxury Abaca organic mattresses, integrated DVD/CD, free bottled water, rainwater showers and Ren toiletries.

Our favourite rooms

Dau (Welsh for Two) is a purple haze of perfection, with its amethyst, aubergine and charcoal colour palette, bold floral mural and opulent headboard. A Scandinavian designer bed beckons invitingly, strewn with soft mohair and plump fabric cushions. The cappuccino-coloured walls and chairs provide an elegant backdrop to the jewel-bright splashes of colour, as does the muted stone bathroom. This room also offers the best views of the Towy and Brecon Beacons, so you can plan your walking route from the warmth and cosiness of your boudoir.


This is an eco den, so smoking isn’t allowed. Furry, four-legged friends are not invited. Two-night minimum stay when booking Saturday nights.


As long as they’re above the age of three, children are welcome. Extra beds for children are provided at a cost of £15 per child, including breakfast.


The hotel is very eco-conscious, and prides itself on its underfloor heating, eco-electricity, solar panels and organic mattresses.

Food & Drink

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Fronlas Hotel – Wales – United Kingdom

Hotel Restaurant

There’s no restaurant as such at Fronlas, but there is a breakfast area: a small, pretty room with four oak tables and frosted-glass swinging doors that conceal the kitchen. The hotel’s home-cooked breakfast champions local, organic produce and is a great way to fuel up for a day’s exploring. Feast on a full Welsh with plump, award-winning Graig Farm sausages and bacon, mushrooms, tomatoes, free range eggs and baked beans in their own ramekin. Vegetarians can have an equally delicious non-animal version. Lusting after a lazy lie-in? You can have a Continental breakfast served in your boudoir.

Hotel Bar

There is a relaxed guest lounge with a selection of books, magazines and papers, along with an honesty bar.

Last orders

Breakfast is served from 8am–9am, Monday–Friday; and 9am–10am on Saturday and Sunday. It’s well worth getting out of bed for – you can always get back in once you’ve feasted.

Room service

A Continental breakfast is available as room service from 7.00am–10am.

Smith Insider

Dress code

Hiking boots and kagouls – you’re in the Brecon Beacons, so you may as well look the part.

Top table

Whichever oak table has room for two.

Local Guide

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Fronlas Hotel – Wales – United Kingdom
Eat, drink, see, do: local favourites and more…

Local restaurants

Capel Bach Bistro (+44 (0)1558 822765) in the Angel Inn hotel, on Rhosmaen Street, is perfect for a few hours of wining and dining in historic, 18th-century surrounds.  Another award-winning eatery just a short drive away is Y Polyn (+44 (0)1267 290000) in Capel Dewi, Nantgaredig. The head honchos behind the restaurant know what they’re doing; one is an ex-AA inspector and the other is the former editor of the AA Restaurant Guide.

Local bars

The Salutation Inn and Brasserie (+44 (0)1558 822500) on New Road is Llaindelo’s most popular watering hole, serving up a highly gluggable range of cask-conditioned ales, Continental beers, wines and spirits. The lively bar area is popular with both locals and ramblers alike in the evenings and weekends, and hosts regular live music events, from bar piano to local talent. Enjoy the scenic surrounds; the 18th-century, Grade II-listed building has been given a sophisticated renovation, and there’s a flagstone courtyard and walled garden beloved by the nicotine-keen. There’s also a great restaurant if you’re feeling peckish. In Llangadog, head to the Red Lion (+44 (0)1550 777357;, a cosy village pub in a Cromwell-era listed building.

Local cafés

Barita (+44 (0)1558 823444) on Rhosmaen Street is an Italian deli, that serves great coffee and locally made gelato. Sweet-tooths must visit Heavenly (+44 (0)1558 822 800) on Rhosmaen Street, Llandeilo’s Willy Wonka-style, award-winning chocolatier and ice cream emporium. Although the shop stocks traditional sweets and world-class chocolate (including its own brand) the crowning glory is the Ice Cream Lab: thyme, marmalade, peanut butter, Turkish delight, and lime and stem ginger are just a few popular choices. Not satisfied by its selection? Heavenly will tailor-make any outlandish concoction you can dream up and have it ready for your delectation within 48 hours, whether it’s savoury or sweet.

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Green and gold Brecon Beacons


7 Thomas Street, Llandeilo, Carmarthenshire SA19 6LB, United Kingdom


The nearest airport is Cardiff, an hour from the hotel.


Llandeilo station is a tiny two-minute walk away. From here, Arriva Trains Wales runs services to Swansea and Shrewsbury.


The hotel is 25 minutes out of Carmarthen. There's free parking.


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Fronlas Hotel – Wales – United Kingdom

Anonymous review

by Ben Musgrave , Drama king

‘Oho! Fronlas! The posh B&B!’ says the chap propping up the bar of the White Horse, Llandeilo. He is ‘a bit of a character’. He’s persuaded me to buy a manly pint of the local Golden Hop, and I am trying to engage in a bit of rough-hewn banter. The locals, who had been jovial when we came in, had fallen instantly silent, and are looking somewh...

Read more


Anonymous review by Ben Musgrave, Drama king

‘Oho! Fronlas! The posh B&B!’ says the chap propping up the bar of the White Horse, Llandeilo. He is ‘a bit of a character’. He’s persuaded me to buy a manly pint of the local Golden Hop, and I am trying to engage in a bit of rough-hewn banter. The locals, who had been jovial when we came in, had fallen instantly silent, and are looking somewhat ruddy and UKIP-supportive. It seems important to reassure them that me and Mrs Smith are virtually made of real ale, and hadn’t in fact come in here for pre-dinner gin and tonics.
‘Where are you staying, then?’ we’re asked.
‘I think it’s called Fronlas…’
‘Erm… can’t pronounce it... "Fron-lss"?’
‘Oho! Fron-lass! The posh B&B!’

After escaping to the beer garden, my first thought is, 'Hang on – a bed and breakfast?'
‘Of course it’s a bed and breakfast,’ says Mrs Smith, as the glorious sunshine further reddens my cheeks. ‘What else could it be?’

At the last B&B we’d stayed at, Linda the landlady had sat us down in a frilly guest lounge, and craftily tangled us up in her ego, binding us to the velour with her idiosyncratic opinions. Hers was the quintessential old-fashioned bed and breakfast: the labyrinthine psycho-drama, the niggling fears and embarrassments, the deep brave breaths before coming down to breakfast, the resentments at ‘not wanting to offend Linda’. And this was what had foxed me. Ever since we had arrived at Fronlas, the mandatory psychic tax had been quietly waived. Indeed, as Eva, our host, lets us into the hall of this boutiquey escape, with its darkwood floors and its calm gray walls, and the sunlight doing all the work, we feel a surplus of calm, a place for our neurons to kick off their shoes and dabble their toes in the water.

Eva, like Fronlas itself, is unassuming. She even seems a little shy. I would know no more about her by the end of our stay as I did at the start, except that she had the psychological acuity to understand that these guests did not, at this point in time, need to know a thing about her. She could leave us to it. Mrs Smith starts to grin inanely. It’s the sort of grin you get before whooping and running across a meadow.

Our room is large, light and quiet, but after the bashful sobriety of the hall, it contains an unexpectedly extrovert shrine to interior design. The bed features a lively headboard, which is a large panel of swirling patterns that eventually segues into an elaborate wallpaper as exhuberent as purple sprouting broccoli. Mrs Smith loves all of this. Mr Smith finds it a little frivolous, as if he's found himself at a hen party when he thought he was going to the ballet. Undaunted, and with no meadow to hand, Mrs Smith jumps on the bed. The sun streams through the large gorgeous bay window. It’s so quiet. I jump onto the bed too. We sink. The wallpaper starts to grow on me.

Later, Mrs Smith declares the bed to be the most comfortable she has lain on. The mattress, hand-made by Abaca, is both luxurious and organic. Most beds, apparently, are a cocktail of toxic materials, but this one, far from it. Fronlas puts a priority on its ecological footprint. There are plenty of careful details: a recycling bin, solar water-heating, cycling-friendliness and locally sourced ingredients at breakfast. But it doesn’t feel like an ‘eco-hotel’ – there’s no hemp, no sawdust latrine, and no laminated cards urging us to conserve towels or let it mellow if it’s yellow.

Spirits lifted, we stroll into Llandeilo. It’s splendid secret of a town, dramatically rising off the western borders of the Brecon Beacons, full of colourful 18th-century houses, independent shops and places to eat. There’s even a church with a gloriously overgrown graveyard. Tomorrow night we’ll be dining at the celebrated Y Polyn, a gastronomic flashing light a 15–20-minute drive away, but this evening we’re staying local. After a short trip to the White Horse (which has a good selection of cask ales, and a pleasant outdoor courtyard), we choose the Cawdor Hotel for a two-course set meal at just under £20 each. Creamy-winey mussels and a goats cheese tart are the stand-out acts.

Somehow, perhaps on account of the rapidly quaffed Golden Hop, we find ourselves giggling drunk, and stumble back to Fronlas babbling in Welsh accents. Fronlas is unruffled, and the following morning our wickedness is rewarded when a gigantic tray is delivered to our room, containing diverse marvels from the breakfasting world. Eva’s seedy porridge it a huge hit and the freshly squeezed orange and carrot juice is deemed exquisite. Mrs Smith is pleased, meanwhile, that Fronlas has not batted an eyelid at her dairy-free thing.

Carregg Cennen Castle is a spectacular romantic ruin dizzyingly perched atop – and, in places, carved from – a mountainous crag close to Llandeilo. On the hottest day of the year, we spend the afternoon walking around the valleys in sight of the castle before making our ascent up to the precipice, for fantastic views. For an hour or so, Mrs Smith and I do not encounter another soul. Along the route, there are caves, and brooks, and dense vegetation humming with crickets and dragonflies. Castle fully explored, we wander down to the gift shop, where I snuffle locally made ice-cream. Finding ourselves miraculously unburdened by plans for the rest of the afternoon, we discover a convenient meadow. There’s nothing to do but whoop and run across it and enjoy that same special blend of joy reserved especially for visitors to our new favourite boutique bed and breakfast, Fronlas.

The Guestbook

Whenever you book a stay at a Smith hotel with us, we'll invite you to review it when you get back. Read what other Smith members had to say in Fronlas's Guestbook below.



Stayed on 14 Mar 2014

We loved

I liked the decor, the rooms and cleanliness, location, great breakfast menu, commitment to sustainability, and well-stocked honesty bar

Don’t expect

The breakfast room is an internal room with no windows, so on a glorious sunny morning you want to rush out rather than linger over breakfast

Rating: 6/10 stars


Stayed on 13 Mar 2014

We loved

The room was beautiful, the location was perfect, the staff were friendly and helpful. I can't honestly think of anything to criticise.


Rating: 10/10 stars


Stayed on 18 Sep 2013

We loved

We enjoyed the friendly welcome from Eva. The hotel and rooms were spotless and were comfortable and had tasteful decor. The room itself was light and had good facilities (including being well heated as well as airy). The locaton and views were good for the Brecons. The breakfast, range offered, presentation and taste of the food were excellent. The local information in the sitting room was very useful.

Rating: 9/10 stars


Stayed on 30 Jul 2013

We loved

The location is ideal for exploring the environment, both locally and further afield. At the hotel we found a great welcome and good finishing touches (ie, bathrobes, toiletries, etc). There was a fantastic choice at breakfast. The hostess was welcoming but not overwhelming. It was an excellent three-night break.

Don’t expect

Nothing that we came across could be improved.

Rating: 9/10 stars


Stayed on 20 Mar 2013

We loved

Exquisite furnishings in a spacious old house make for a very comfortable stay. Coupled with the excellent organic breakfast, you are spoilt for choosing between taking it easy recharging of the batteries or serious physical exertions in Dinefwr or the Beacons.

Rating: 9/10 stars


Stayed on 2 Jul 2012

My boyfriend and I had an absolutely wonderful stay at Fronlas. On arrival we were greeted with tea and biscuits, before being shown to our room which was cosy and beautifully decorated. Fronlas itself boasts a selection of DVDs and maps of the local area ideal for walkers and keen explorers, not to mention a selection of home-cooked and locally sourced breakfasts. The local area is surrounded by stunning scenery and the town of Llandeilo has a small, yet impressive, selection of shops and boutiques including 'Heavenly', a chocolatier and homemade ice-cream shop where we tried delights such as lavender sorbet and peanut butter ice-cream.

Rating: 8/10 stars