Senior Digital Marketing Manager

Location: Remote (with access to London when needed)

Salary: based on experience

Reporting to: Chief customer officer

Working closely with: Brand marketing / CRM / Editorial / Creative / UX and design / Product and tech / Agencies

Role

In less than two decades Mr & Mrs Smith has grown from a cult guidebook to the travel club for hotel lovers with more than 1.3 million members and a hand-picked collection of more than 1,500 hotels. The role of senior digital marketing manager is key to the next phase of Mr & Mrs Smith’s growth as we continue to curate the world’s most desirable hotel collection. The ideal candidate will be passionate about all things digital, have a good working knowledge of the luxury lifestyle sector, and understand what inspires the modern traveller. 

In short, you will be responsible for the delivery of online marketing and sales plans to drive site traffic to convert into profitable sales. This will involve helping to deliver online revenue growth, increasing customer acquisition, engagement and retention through innovative and strategic digital marketing initiatives, amplifying creative content, and ensuring ongoing website optimisation. You will be confident with web analytics and continuously look for innovative ways to grow the online business.

Key responsibilities

• Develop and manage the digital and e-commerce marketing strategy aligned to overall business and marketing strategy to drive sales 

• Developing and managing digital marketing campaigns in paid and owned channels to support the marketing and sales plan and continuously optimise to deliver sales and ROI

• Manage and enhance SEO to drive organic traffic

• Collaborate with the product team to ensure high quality UX across the whole site and advance the SEO roadmap

• Drive acquisition via digital channels: paid search, paid social, affiliates, meta and SEO

• Work with data analysts and competitive insights to identify content opportunities that will contribute to traffic growth and website engagement. 

• Optimise and amplify existing and new content

• Planning and management of digital budgets and optimise ROI

• Analyse and track performance results against targets; be ready to adjust approach accordingly and provide ongoing recommendations for increasing sales and improving ROI

• Report back to the commercial teams overall digital and ecommerce performance and make recommendations on changes and tactics to continually grow via a trading forum

• Day-to-day management of the merchandising of the ecommerce website, to ensure it is fully optimised at all times, updated regularly and delivering conversion at an agreed % 

• Responsible for maximising traffic generation to the site through both organic and paid routes, alongside a deep understanding of customer journey and touchpoints.  

• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. Monitor and report on competitors’ and like-minded brands’ digital and ecommerce capabilities

• Day-to-day management of all third-party agencies across paid search, meta, affiliates and our ecommerce platform Monetate 

• Drive the digital distribution of all campaign activity and contribute digital-first elements 

• Work closely with the broader team to build the wider marketing strategy

• Manage the workload and development of a marketing executive

 

About you: skills / experience

• At least five years experience in B2C digital marketing and e-commerce – ideally in the luxury or travel space 

• Experience with DSPs (Google Ads and Facebook Ads)

• Experience with SEO tools including Google Search Console, SEMRush, Screaming Frog

• Experience working with editorial/creative teams on content marketing strategies

• Data-driven, digital enthusiast who enjoys digging into numbers

• Understands ABC1 audience demographics and changing behaviours (experience of NASA and APAC markets an advantage)

• Enjoys working in an entrepreneurial, fast-paced environment

• Ability to prioritise, work flexibly, with a problem-solving attitude

• Excellent communication, organisational and project management skills 

• A natural collaborator: ability and willingness to work between teams, functions and geographies

• Experience using analytical tools such as Google Analytics, or business intelligence tools such as Looker or Tableau, essential

• Experience with HTML, CSS, javascript an advantage but not essential

• Experience with SQL an advantage but not essential