London, United Kingdom

The Zetter Townhouse Marylebone

Rates from (inc tax)$251.20

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (21GBP), via, using today’s exchange rate.


Grand tour throwback


Steps from Selfridge’s

Stepping into the Zetter Townhouse Marylebone is like wandering into the London home of a well-off Austen character; trinkets from an imagined Grand Tour are prominently displayed, hues are rich and dark, and the staff is standing by to greet you instantly. With libations from a creative cocktail mastermind, palatial beds and an abundance of quirky details, it’s a central London treasure trove.

Smith Extra

Get this when you book through us:

A cocktail each and late check-out until 1pm


Photos The Zetter Townhouse Marylebone – London – UK

Need to know


24, including one suite.


Noon, but flexible, subject to availability; a 2pm check-out can be guaranteed for £25. Earliest check-in, 3pm, also flexible subject to availability.


Double rooms from $251.20 (£205), excluding tax at 20 per cent.

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 21 days.

Prices have been converted from the hotel’s local currency (GBP246.00), via, using today’s exchange rate.

More details

Rates generally exclude Continental breakfast, which is £14.


Your in-room minibar is stuffed with house-made pre-mixed cocktail bottles, a cocktail-shaker set and a selection of locally produced crisps, crackers, nuts, marshmallows and chocolates.

At the hotel

Free WiFi. In rooms: minibar and cocktail-shaker kit, free bottled water, tea- and coffee-making facilities, hot-water bottle with hand-knitted cover, robes and slippers, Ren bath products.

Our favourite rooms

The Studio overlooks a quiet mews street and has a palatial carved wooden bed and seriously high ceilings. On the top floor, Lear’s Loft comes complete with a private terrace and alfresco claw-footed bath tub that the exhibitionist in us adores – wicked Uncle Seymour’s influence, perhaps…

Packing tips

Deeply coloured and understatedly elegant pieces to wear and something by Oscar Wilde or DH Lawrence to read.


The orderly architectural collection of friezes, busts and other Grand Tour trinkets are an homage to Sir John Soane’s Museum off Lincoln’s Inn Fields. Keep an eye open for nods to Uncle Seymour’s pet parrot in the decor, too.


The hotel happily accepts children of all ages. There’s a kids’ check-in with in-room balloons, pint-sized robes and books. Travel cots, extra beds (free for under-12s, £30 a night for under-17s) and listening monitors can be provided.


Although it’s more of an adult-geared stay, the hotel happily accepts children from the age of one to 12. There’s a special kids’ check-in with in-room balloons, pint-sized robes and books. Travel cots and cribs can be provided for the four years and younger set, and some of the rooms have sofa beds. The hotel also has baby listening monitors to borrow, should you want to nip downstairs for a bite to eat while your tiny Smith is sleeping. Although there’s no dedicated menu, ask nicely and the kitchen can whip up most small-palate favourites.


In-room detection and double-glazed windows conserve electricity, an Eau de Vie filtration system cuts out bottled-water waste and everything that can be is recycled. The hotel aims to stick with locally sourced, organic and seasonal food, too.

Food and Drink

Photos The Zetter Townhouse Marylebone – London – UK

Top Table

Grab a table for two by the window to watch the passers-by, snag a fireplace-frontal sofa to really settle in, or make your way to an alcove seat for side-by-side tête-à-tête.

Dress Code

Casual by day – think jeans, draped shawl cardigans and well-heeled boots – and jazzier by night. Take inspiration from the suspender-clad barmen and go all out vintage, perhaps,or stick to simple designer sleek.

Hotel restaurant

Cockle-warming in the day and swinging in the evening, Seymour’s Parlour is the kind of place in which you could spend some serious time. It's more cocktail lounge than restaurant, and the food, under the charge of chef Bruno Loubet, is designed to go with cocktails; you’ll find mostly light bites, snacks and sharing platters on the menu. Start with the crowd-pleasing courgette crisps and end with the grown-up chocolate fudge. Seymour's Parlour aims to be locavore when possible, and the menu changes seasonally. Breakfast is also served there; try the lightly spicy potted eggs with baked beans, or the indulgent croissant croque monsieur. The coffee is sweet and smooth and not to be missed.  

Hotel bar

There's no delineation between bar and restaurant; Seymour's Parlour is all one inviting cocktail lounge. Libation mastermind Tony Conigliaro dreamed up the bespoke cocktail menu, the innovative ingredients for which are brewed up at his Drink Factory in Islington. Try the Rake, a particularly photogenic and endlessly quaffable gimlet, or the fir-tinged Vallais Fizz – it’s refreshing as Alpine snow. Le Sphinx is a particular crowd favourite, too. Not one of those crowded standing room joints, Seymour’s Parlour is table-service only and in high demand, with tables available in two-hour slots. 

Last orders

Ask for your final Valais Fizz by 10.15pm on a Sunday, 11.15pm Monday to Wednesday, and by 12.15am Thursday to Saturday. Breakfast is served from 7am to 11am.

Room service

The menu from Seymour’s Parlour is available to order to your room 24 hours a day.


Photos The Zetter Townhouse Marylebone – London – UK
The Zetter Townhouse Marylebone
28-30 Seymour St
United Kingdom


Busy Heathrow International Airport is 40 minutes’ drive from the hotel and Gatwick International Airport is 80 minutes’ drive away; times can vary depending on London traffic. The hotel can arrange airport transfers; these must be booked in advance.


The hotel can also arrange transfers, which usually take around 10 minutes from Paddington station; trains arrive there from Cardiff, Reading, Bristol, Bath, Oxford, Exeter and Heathrow Airport .


Driving in London is maddening, slow and will incur a congestion-zone fee, and the hotel has no parking facilities. We wouldn’t recommend driving yourself, especially when taxis are so abundant.

Worth getting out of bed for

The hotel is wonderfully central and somehow still amazingly peaceful. Oxford Street is only two lanes away and Selfridge’s flagship shop is practically on your doorstep; luckily there’s ample wardrobe space in the townhouse’s rooms. Walk a few minutes west and you’ll bump into sprawling Hyde Park. From there, it’s a pleasant stroll to wave to the Queen at Buckingham Palace. The super-central location and excellent transport links mean that all of London is easily accessible, so whether you’re after green space and views from Primrose Hill, tales of Elizabethan history at the Tower of London, or graffiti and trendy baked goods in the East End, nothings more than a half-hour’s journey from your inviting bed. 

Local restaurants

Gastro pub the Grazing Goat is just around the corner from the hotel. Its Sunday roasts are glorious – Castle of Mey beef rump or Portmahomack pork loin – and the à la carte breakfast menu includes tempting treats such as buttermilk pancakes with strawberries, lemon curd and basil syrup. To brunch like West London champions, make your way to the Providores and Tapa Room. The French toast is stuffed with banana, pecans, grilled smoked streaky bacon and vanilla verjus syrup and the Turkish eggs are served on a bed of whipped yoghurt with hot chilli butter and sourdough toast. For modern European food and wine pairings, head to 28º–50º Wine Workshop & Kitchen on Maddox Street, which also hosts  wine tasting events. The staff at 35 New Cavendish Street, a 10-minute walk away from the hotel, are unflaggingly pleasant; and the brasserie-style menu is extremely tempting. Arrive hungry: fat prawns, still tangy with sea salt, croque monsieur with a scandalous helping of gruyère, and a surprisingly elegant hundred-layer lasagna await.   

Local cafés

At La Fromagerie they’re serious about their coffee: they serve Italian Le Piantagioni and the sweeter French Belleville Brûlerie. If tea’s more your speed, try the brews originating from Milly-la-Florêt  or Robert Wilson's Sri Lankan estates. Workshop Coffee's Bond Street outpost has green marble countertops and a rotating signature drink; you can also find their coffees at the Laslett. Fischer’s Viennese cafe is good for a leisurely kaffee-und-kuchen break; for the best cinnamon buns around, hit up Nordic Bakery; or send your sweet tooth singing all the way home with a stop by La Pâtisserie de Rêves on Marylebone High Street: pick up crunchy choux pastries filled with fluffy sweet creams, or an assortment of bonbons that could make Willy Wonka jaloux. Or if you’re in need of serious mid-shopping sustenance, snag a lunchtime hot-roast sandwich at the Ginger Pig’s first brick-and-mortar spot on Moxton Street. 

Local bars

We’re a little bit enamoured with Pollen Street Social’s cocktail menu, created by Jason Atherton, the man behind The London Edition’s food, and Kensington Street Social at the Old Clare. Test your cocktail-shaking skills with a molecular mixology masterclass at Purl, or simply settle into it speakeasy-styled lounge and sample all the artisitic apertifs you can handle. You’ll need the password to gain entry. For those who like their liquor undiluted, Cadenhead’s Whisky Shop holds guided whisky tasting events. 


Photos The Zetter Townhouse Marylebone – London – UK

Anonymous review

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this Georgian townhouse hotel in London and unpacked their Selfridge’s loot and locally-made gin, a full account of their luxury city break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside the Zetter Townhouse Marylebone in London…

‘You go to my head’ is playing as we step inside the wine-coloured entrance to the Zetter Townhouse Marylebone and, almost immediately, it does. (Fictional) Wicked Uncle Seymour’s reconstructed Georgian townhouse is artfully packed with trinkets from his Grand Tour: upon entering his abode, the bar of Seymour’s Parlour is to your left along with a cosy seating area, complete with fireplace-overhanging portrait of the rakish man himself, accompanied by his pet parrot. Homey, warm and interesting, this is definitely the place to escape from the London rain. 

Up in the bedroom, there are deep tones of green, gold and wine, dark-wood furnishings and an impressive-looking bed. Add to that some serious cocktail-making kit, oversized robes and rainfall showers, and you’ll be tempted to just hang the Do Not Disturb bowler hat on the door knob for the duration of your stay.

The Guestbook

Whenever you book a stay at a Smith Hotel with us, we’ll invite you to review it when you get back. Read what other Smith members had to say in The Zetter Townhouse Marylebone’s Guestbook below.

We loved

The room, the friendliness and the cocktails. Excellent location in London.

Don’t expect

Much choice at breakfast - not 5 star


Stayed on 26 Aug 2016

We loved

The bar and the vibe of the lobby. The room was small, but very well equipped.

Don’t expect

An easy entrance into the bathtub. Very deep.


Stayed on 14 Jun 2016

We loved

Breakfast and comfy mess of bedding and beds. It's oldy worldly yet in the heart of Soho so vibrant too.

Don’t expect

In hotel restaurant or bar... It's really rooms only but you ARE in Soho so a LOT around to do.


Stayed on 22 Apr 2016

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