The Beaumont has been transformed from old Selfridges car park into a towering art deco grand dame; a handsome home to top-hatted doormen, polished checkerboard floors, clubby corners and resplendent rooms. It's Magritte bar fizzes like a Parisian parlour, the Colony Grill restaurant is as boothed-and-banquette'd as all good brasseries should be and there's a calming spa space to soothe after any late-night soirées. There's even a showstopping pièce de résistance in the unique sculpture-cum-room by Antony Gormley that looms over the entrance. A hotel, then, that makes you wonder how London ever did without it…
Get this when you book through us:
A bottle of premium reserve wine from the Languedoc for all room bookings and a bottle of Jacquesson champagne for all suite bookings
Double rooms from £416.50, including tax at 20 per cent. Please note the hotel charges an additional service charge of 5% per room per night on check-out.
Rates include a morning tea or coffee, orange juice and pastries in the Cub Room. A full English (£29.50 a person) is available in the restaurant or in-room.
Explore London town with emission-free trips in the the hotel’s chauffeur-driven car (free to guests, subject to availability).
At the hotel
Gym, barber shop and salon for haircuts and shaves, private dining room, spa with hammam, and free WiFi throughout. In rooms: minbar with free snacks and soft drinks, Nespresso machines, TV with Apple AirPlay connectivity, Beaumont brollies and D R Harris bath products.
Our favourite rooms
Every room is effortlessly elegant, with the Mayfair Suite affording particularly inspiring Mary Poppins chimney views, but it’s Antony Gormley’s stayable sculpture, ‘Room’, that steals the spotlight. From the outside, the unmistakable stainless steel cubist figure of a man clutching his knees towers over the Beaumont’s entrance. Inside, ascend the chapel-like steps from its white marble-lined bathroom and you enter a 10m-high asymmetric chamber encased in fumed Black Forest oak. Light, should you want it, pours naturally through a shuttered window, otherwise it’s all about embracing the ‘sculptured darkness’ that your eyes (eventually) adapt to. If you’ve ever fancied holing up in the remotest of Alpine cabins or Zen retreats, but don’t fancy the hiking or vows of silence, this is for you. As well as getting artsy kudos, all guests receive a souvenir hardback book, signed by Gormley.
Given your surroundings could be straight out of a classic murder mystery, you could be forgiven for feeling a little tense. Unwind at the chrome-edged spa area where there's a diminutive art-deco hammam and spa with a round, marble plunge pool, a warmed-marble relaxation slab, two treatment rooms and a relaxation area. Choose from classic hammam treatments, facials, and massages, or book an appointment with an osteopath to get to the root of your aches and pains. There's also a 24-hour gym to flex your muscles in.
A satchel’s worth of PG Wodehouse, Virginia Woolf and Agatha Christie should get you in the mood for some High Society hijinks. If there's no room in your carry-on for your favourite tomes, worry not: each room has a stash of London-worthy reading.
The ground floor restaurant and public bathrooms, and four specially adapted rooms, are all accessible to wheelchair users.
There’s definitely a grown-up atmosphere, but children of all ages are welcome, with babysitting available for £8 an hour if you book one day in advance.
There’s a strict zero landfill policy, a glass imploder for more efficient bottle recycling and a green roof with a herb garden for the chefs and a beehive to encourage pollination.
Sink into a leather corner banquette for a prime people-watching spot, or, for a showier seat, bag the curvaceous booth underneath the swan-diving swimmer – the centrepiece among the room’s deco friezes.
Embrace the Jazz Age glamour: Noël Coward-style suavery for the gentlemen, Coco Chanel chic for the ladies.
The Colony Grill quickly established itself as a dining destination of note for London’s discerning gourmands (owed, in part, to its restaurateur founders Jeremy King and Chris Corbin). It’s artfully lit, rich with cherrywood and leather and lined with some striking art deco paneling and a rogues gallery of Twenties trendies. The menu is an unfussy mix of old-school favourites: shepherd’s pie, fish stew, roast beef, strip steak, meatloaf and hamburgers.
If you’re after experimental infusions and modish mixology, the Paris by way of New York Magritte Bar ain’t for you – this convivial space is for sipping traditional tipples: juleps, old fashioneds, daiquiris and the like. For a little more intimacy, repair to the guests-only Cub Room – it’s just right for unfurling a broadsheet or discussing matters of state over a scotch.
From Monday to Saturday, you can sip away like F Scott Fitzgerald until midnight, but on Sundays you’ll need to drink up by 11pm. Breakfast is served from 7am to 11.30am.
24 hours a day: breakfast eggs, salads, sandwiches, American grill favourites and pastries for snacking.
London’s Beaumont hotel is as central as you like – a stroll from Oxford Street, yet sheltered from the bustle, and perfect for meandering around the smart shopping streets of Mayfair.
London City and Heathrow airports are both about a 40-minute drive and Gatwick is easily reachable by rail.
Bond Street (on the Jubilee and Central lines) is your nearest tube, with Marble Arch (Central) and Oxford Circus (Victoria, Bakerloo and Central) also in easy walking distance. National rail hubs such as Euston, Victoria and Paddington are a short cab ride away; for cross-channel arrivals, it’s 20 minutes by car to St Pancras International.
Though it was built as a Selfridges car park, the Beaumont is no longer in automobile-friendly territory. If you arrive by car, there’s valet parking but it’s best to stick to taxis, buses and the tube during your stay.
Worth getting out of bed for
Although your quiet Mayfair location belies it, you’re barely a block from Selfridges, so shopping is a must. If you can’t bear the rest of overcrowded Oxford Street, it’s a short walk to the more genteel shopping streets behind Grosvenor Square. Mount Street and South Audley Street are places to browse fine jewels, fast cars and high fashion, and a Savile Row fitting might tempt the gents. Art lovers will delight in Mayfair’s many galleries, which, between them, cater to tastes as classic or contemporary as you like. For Serpentine strolls, horse riding and – if you’re brave enough – outdoor swimming, Hyde Park is a couple of streets away.
Scott’s (+44 (0)20 7495 7309) on Mount Street is, rightly, one of London’s most celebrated seafood restaurants. Carnivores might like Connaught Street’s Casa Malevo (+44 (0)20 7402 1988) for its authentic Argentinian steak. For a none-more-special occasion, Michel Roux Jr’s Michelin star magnet, Le Gavroche (+44 (0)20 7408 0881), on Upper Brook Street, now boasts the Chef’s Library, an intimate six-seater private dining room, as well as some of the country’s best fine dining. For seriously decadent brunches, pop over to media-darling The Wolseley(+44 (0)20 7499 6996); it's afternoon teas are fit for Ma'am herself.
The Cavendish's extensive liquor list means you'd be hard-pressed to not find the gin (or whisky, or bourbon) you're looking for; we also like starting lazy Sundays with their decadent brunch. If you’re in the mood for an Eastern escape, seek out Hakkasan (+44 (0)20 7927 7000) on Hanway Place: its Michelin-starred restaurant is ably supported by a bar serving Asian-accented cocktails. Channel F Scott Fitzgerald at the gilded bar of Art Deco Cartizze; try a Four Seasons Gimlet or a Mississipi Sour.
After years of working round the clock juggling a nascent interiors business with my Mr Smith along with small children, and passing each other like ships in the night, the lure of a weekend together at the end of winter – where no flights or trains are needed – was as seductive as a trip to the tropics. Key London art exhibitions, plays, musicals and ballets have passed us by – the nurturing of a start-up business took precedence over seeing our city. Since our brand is largely inspired by the golden age of decorating, the promise of experiencing the Capital while based in a hotel where the service harks back to the golden age of hospitality, where the interiors provide soothing escapism from busy lives, was tantalising…
Stumbling into the beautiful sleepy W1 square and the art deco hotel seemed to rise from it majestically like a pyramid. In the spirit of fun and adventure that framed our family expedition, I raced my son towards the hotel, and we fell belly-laughing into the foyer. One doesn’t imagine this is a typical entrance to such a sophisticated hotel. Childish as it was, it gave way to a warm welcome from the team, akin to the greeting given to Annie as she’s received at Daddy Warbuck’s mansion for the first time. Coats were taken from our backs and suitcases disappeared care of a sleek effortless routine.
First port of call, before any expeditions, was lunch at the Colony Grill. As you would expect from the duo behind the hotel – Chris Corbin and Jeremy King, formerly of the Ivy and Le Caprice, now of the Wolseley and the Delaunay – the dining at the Beaumont is a highlight. The Colony Grill could be the setting for a Downton Abbey away-day episode where they all gorge on hot dogs, get sloshed on bourbon and Charleston the night away with exotic guests. From a menu that spans transatlantic classics from the Thirties to the Seventies, we experienced a sublime hamburger, tasty shrimp po’boy and creamy cod grenobloise. The mini shepherd’s pies were possibly also the best ever tasted, and for once their plates were cleaned completely. Perhaps helped by the promise of making their own ice-cream sundaes, where you tick boxes on a notepad to choose your toppings.
Bellies made content, it was time to explore our environs – firstly the building itself. The low-lit hallways are worthy of purposeful prowling from Poirot and the chic suites could inspire some Lawrencian romantic intrigue. Built in 1927, it has been sympathetically restored and the exterior is a perfect representation of the hotel itself, with a three-storey Antony Gormley-produced sculptural cuboid (it reminded our son of Star Wars) attached to the side of the hotel, demonstrating the perfect harmony of the contemporary with timeless design. Ever since the scaffolding was removed to reveal Gormley’s ‘Room’ back in in 2014 – a kind of take on The Thinker – there’s been a buzz about the Beaumont. As central as it gets in London, it still seems a spot that time somehow forgot – you almost have to keep reminding yourself that you’re in the middle of Mayfair with the bustle of Oxford Street but a street away. After an unhurried afternoon of carefree shop and gallery exploring there was a tea stop at Claridges. We found out later that the Beaumont offers residents a local spin in their chauffeur-driven Daimler – word has it that it once belonged to the Queen Mum (cue the ultimate ‘Let’s go to the movies…’ experience.)
Indeed, the devil is in the detail at the Beaumont. Heated mosaic tile floors were welcome in our bathroom (a soak in a bubble bath would have been a dream but at least our interconnecting superior rooms had excellent showers) – with toiletries seemingly plucked from the Twenties. There were the softest linens and a mostly-complimentary minibar of delicious treats – the English shortbreads and Thirties-inspired Wonka-style chocolate bars didn’t last long. But perhaps the biggest indulgence was having time to read – and so we luxuriated in having some well-chosen books on hand too.
Don’t let me distract you with tales of our adventure as a family – this hotel is probably even more appealing if you’re a couple. Even with our two in tow it was a much-needed dose of romance: especially when it came to seeing this fantastic city in a new light. One of the many plusses of the staycation was that a favourite babysitter could mind the children while Mr & Mrs Smith tripped the London-lights-fantastic. After a pre-theatre martini in the Colony Bar we continued the authentic Thirties’ theme of the weekend sans enfants with a trip to 'Miss Saigon' at the Prince Edward Theatre.
We woke up to a London sunrise and a skyline comprised of some our best-known buildings – the top of the Shard, the British Museum and the BT Tower – it felt familiar yet exciting from this new viewpoint. Truthfully Mr Smith was craving a hearty full English, but the spread that awaited, prioritising pastries, porridge and poached eggs, was still welcome – a Continental breakfast is usually included in the room rate. As we were checking out, I was asked by the charming front office manager if I was related to their Gormley – clearly the team had Googled me, presumably in order to cater best to their guests’ needs. Despite its youth, the Beaumont already feels like an old friend – top-drawer service with a relaxed edge, applause-worthy attention to detail and the unshakeable feeling that business can turn into pleasure at the clink of a cocktail.
Whenever you book a stay at a Smith hotel or villa, we’ll invite you to review it when you get back. Read what other Smith members had to say in The Beaumont’s Guestbook below.
I was fortunate enough to stay in the Room by Anthony Gormley and it's truly an assault on the senses. It's almost as if you're in a cabin in the woods, right in the heart of beating London: an experience to say the least! Their members' room is also sumptuously calm and a haven amidst the hubbub of Mayfair.